LEADERSHIP
SOCIETE GENERALE
IN ASIA SINCE 1867 STRUCTURED PRODUCTS
STRUCTURED FINANCE
FLOW DERIVATIVES
Foreword
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Editor'sLetter
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Contents
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Contributors
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ChinaOutlook
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LegalOutlook
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InHongKong
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SpecialInterview
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CoverStory
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How does your brand compete and win in a hypercompetitive marketplace?
Introducing
A World leading Research Firm on Luxury & Affluent Consumers We are Fluent on the Affluent™
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www.agility-research.com
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CrĂŠdit Agricole Corporate and Investment Bank brings support, funding and the know-how necessary to your business.
www.ca-cib.com
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French Foreign Trade Advisors [CCEs] are women and men selected for their unique international business experience and appointed by the French Prime Minister for renewable three-year mandates in order to provide feedback to the French Trade Commissions and support initiatives promoting trade with France. For more than a hundred years, this network of private business people has shared its members’ experiences on a pro-bono basis: • providing government with information and recommendations; • sponsoring small and medium-sized enterprises in their international expansion; • mentoring young business people in their budding international careers.
Jacques BOISSIER, CLASSIC FINE FOODS Nicolas BORIT, DRAGAGES HONG KONG Christine BRENDLE, KIDS DAILIES LTD Richard BURTON, COFACE Frank CANCELLONI, CALVIN KLEIN Paul CLERC-RENAUD, FARGO GROUP Pierre COPPERE, PERNOD RICARD Anne-Laure DESCOURS, PUMA ASIA PACIFIC Edouard ETTEDGUI, MANDARIN ORIENTAL HOTEL GROUP Jennifer FALL, GALERIES LAFAYETTE Isabelle FEVRIER, DFS Philippe GRELON, CARPET CARE ASIA LTD. Corinne GRILLET, CALYPSO TECHNOLOGY Frédéric GUIRAL, AIGLE INTERNATIONAL Karine HIRN, EAST CAPITAL Marie-Amélie HOFFMANN, LVMH WATCH & JEWELLERY HONG KONG Nicolas JEANJEAN, ALBATROSS Jean-Benoit KAEPPELIN, STANTON CHASE INTERNATIONAL www.cnccef.org
http://hongkong.cnccef.org
Jean-Francois LAVAL, AIRBUS Bruno LERAILLEZ, INNOLEDGE INTERNATIONAL LTD Alice LOPIN, APPLE Raphaël LE MASNE de CHERMONT, SHANGHAI TANG Eric MAYER, THOMAS, MAYER & ASSOCIES Thierry MEQUILLET, AMUNDI Marc-André POIRIER, CRÉDIT AGRICOLE CORPORATE & INVESTMENT BANK Marie-Hélène PREVOT, GOUTEN CONSULTING LTD Elsa Rameau, HERMES ASIA PACIFIC LTD Béatrice REMY, LUMINOUS EXPERIENTIAL MARKETING COMMUNICATIONS François RIAHI, NATIXIS Hugues de SAINT GERMAIN, E8-PARTNERS INTERNATIONAL LTD Pascal SEFRIN, SOCIÉTÉ GÉNÉRALE Gregory SEITZ, AGS FOUR WINDS Rebecca SILLI, MINTER ELLISON Wendy SIU, HEATHER & MARCH Jean VIALLEFONT, TOTAL Emmanuel VIVANT, HK TRAMWAYS VÉOLIA Paul YANG, BNP PARIBAS
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LookingBack
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LookingBack
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FrenchChamber
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Members'Highlights
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Members'Highlights
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NewFaces
New Corporate Members
AECOM ASIA CO. LTD AECOM is a premier, fully integrated infrastructure and support services firm. The company is a leader in all of the key markets that it serves, including transportation, facilities, environmental, energy, oil and gas, water, high-rise buildings and government. AECOM provides a blend of global reach, local knowledge, innovation and technical excellence in delivering solutions that create, enhance and sustain the world’s built, natural and social environments.
Guy Castelain PERRY Executive Director, Buildings and Places, APAC
www.aecom.com
ALTIMA altima° is a leading international agency creating experience(s) in digital commerce. Pioneering the field of e-commerce since 1997, we create strategic digital plans adapted to our clients’ needs. Our mission? To offer innovative, bespoke solutions and assist clients with their national or international development. Our 250 dedicated team members are located in 8 different offices in 4 countries, namely France, Russia and China.
Arnaud ROFIDAL CEO Asia
Tony Lee District Director, Berlitz Southern China
BOUCHERON HONG KONG LTD The first jeweler on Place Vendôme, Boucheron has embodied excellence in Jewelry, High Jewelry and Watchmaking for more than 150 years. More than simple jewelry pieces, the Maison’s creations sublimate women, releasing the inner beauty and the confidence of those who embody grace. There are currently more than 50 Boucheron boutiques across the world. Boucheron is part of Kering, a worldwide leader in luxury and lifestyle.
www.boucheron.com
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Francis SRUN Managing Director, Asia Pacific
CMS BUREAU FRANCIS LEFEBVRE CMS Bureau Francis Lefebvre is one of the leading law firms in France, whose deep roots, unique positioning and highly recognised expertise enables it to deliver innovative, high-value-added solutions in Tax, Business, Corporate and Employment law. The firm is a member of CMS, a full-service top 10 international law firm with 59 offices in 33 countries across the world.
Dimitar HADJIVELTCHEV Lawyer
www.cms-bfl.com
DEKRA CERTIFICATION HONG KONG LIMITED
Christina LAI General Manager
We specialize in household, IT/AV, LED & lighting, battery, toys, children’s products and EEE. We provide electrical safety / EMC / EMF, photobiological safety & Zhaga, performance, chemicals, sustainability and ESS services. We can provide the safety certification marks you need for your market.
www.dekra-certification.com
INTERNATIONAL MONTESSORI SCHOOL IMS is a non-profit international school, providing a challenging academic curriculum in a beautiful, dual-language (English/ Putonghua) learning environment. IMS opened its doors in 2002 and is still managed by the original founders Karin Ann & Anne Sawyer. IMS now serves over 900 children up to age 12. For 12 years IMS has been pioneering Montessori education in Asia. As a member of the International Montessori Council (IMC), IMS is the only accredited Montessori Primary School in Greater China and one of the largest Montessori schools in the world.
Laurent DE MEYERE Executive Director
www.montessori.edu.hk Anne SAWYER School Founder
Karin ANN School Founder
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NewFaces
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Bertrand TERNAT CEO
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Daphne CHU Managing Director
Olivier GIPPET CEO
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BARTH Elise
LOMBARD DUMONT Lise
BENDAVID Caroline
MA Letty
BONNEL JOLY Céline
NGUYEN Philippe
CERANTOLA Mara
O'BRIEN/HERRERA Mary Carmen
DALMAT Maggy
OUDIN Véronique
DELAMARE Helene
PUEL Jean-Marc
D.G. AMS Benoit
REMY Beatrice
GRAVET David
RICKE Thomas
HOFFMANN Marie-Amelie
TERRETTAZ Matthias
IP Risa
YBORRA Marine
LEVRON Arnaud
YEW Edmond
At Harris Corporate Solutions, we cater all your needs for investing in Hong Kong and China. With four decades of practical experiences, we are more than capable of advising you on the followings:
Setting up and maintaining companies in both Hong Kong and China China business solutions Outsourced HR & payroll services Visa solutions Cross-border (Hong Kong/China) tax compliance and advisory Accounting and management reporting support and consultation Our dedicated teams of professionals in Hong Kong, Shanghai, Beijing and do our best to serve you - just like the thousands of companies we have helped in the past.
Guangzhou are here to assist you. Please feel free to contact us and we will
For further enquiries, please contact us at: Philip Yu
Daniel Chan
Johnny Chen
Jimmy He
Principal - Corporate & PRC Services Email: philipyu@fungyucpa.com
Senoir Manager - Corporate Services Email: daniel.chan@fungyucpa.com
Manager - Guangzhou Email: johnny.chen@harriscorps.com.cn
Manager - Shanghai & Beijing Email: jimmy.he@harriscorps.com.cn
General enquiries: Tel: (852) 2541-6632
Email: info@harriscorps.com.hk
URL: www.harriscorps.com.hk
Address: 7/F., Hong Kong Trade Centre, 161-167 Des Voeux Road Central, Hong Kong.
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NewFaces
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FrenchChamber
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HypeList
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MembersOnly
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Advertorial
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For over a century, to the benefit of French nationals, Banque Transatlantique has developed tailored banking services and credit solutions, offering cross-border fiscal advisory and invest ment products for non-residents. With the establishment of Hong Kong Representative Office, Banque Transatlantique offers a local contact for existing clients, and welcomes individuals looking for investment advi sory or asset management solutions in Europe.
22/F, Central Tower 28 Queen's Road Central - Hong Kong Tel : +852 21 06 03 91 bthongkong@banquetransatlantique.com www.banquetransatlantique.com