Introduction

The purpose of this business plan is to develop an effective strategy for driving success and growth of Corowa Aquatic Centre. It outlines Council’s objectives for the facility over the next four-year period for 2022/23 – 2025/26.

The highlights and achievements during the first 12-month operations of the centre (May 2021 - April 2022) include:

• Over 34,331 admissions; • Of these admissions, 57% of casual admissions being from Federation LGA (52% of these are from postcode 2646), 41% being from the local region and 2% are from outside the region; • 80% of casual admissions being from NSW, 20% from Victoria; • A membership base of 170 members; • The top three admission types being casual child entry, family memberships entry and casual adult entry; • Enrolment of 348 students enrolled in the learn to swim program with an additional 100 students on the waitlist for enrolment; • Approximately $4,000 (Inc. GST) of revenue per week of revenue being generated from the learn to swim program (during school terms); • In summer, casual admissions generating 2.5 x times more revenue than in winter; • There have been 5 birthday parties held at the centre with more expected; • Physiotherapy classes are occurring twice a week with 4hrs of physio time in the water per week; • Hosting two Ovens & Murray regional swim competitions; • Canteen sales are averaging approximately $2,000 (Inc. GST) per month in winter season and $12,000 (Inc. GST) per month in the summer season; and • Merchandise sales are averaging approximately $1,500 (Inc. GST) per month in the winter season and $3,800 (Inc. GST) per month in the summer season.

Centre staff have received many positive comments from patrons about how impressed they are with the centre. While this have been a great success for since opening the facility, there are opportunities to refine the business strategy to ensure a cost-effective and affordable facility into the future.

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