SWOT Analysis

STRENGTHS

• New facility • Year-round facility • Indoor heated pool • Accessibility features design • Committed staff • Risk management procedures • New facility • Overhead costs such as utilities, chemicals, staff wages • Reliance on current special rate variation to assist with running costs • Building information on patronage and admission data • Operational challenges with building features • High risk nature of facility in terms of injuries and drownings • Limited communications and marketing support

OPPORTUNITIES

• Leverage community enthusiasm for the new facility • Build membership and patron use over time • Deliver new services to the community – adult and NDIS learn to swim • Partner with local services to deliver and expand programs at the facility (i.e., physiotherapy, NDIS) • Engage local football, netball, rugby and hockey sporting clubs for training and recovery • Activities for children and families during holiday periods • Partner with accommodation providers to offer discounted entry during holiday periods • Consider alternative options for service delivery model • Attraction of regional swim competitions, events, and training • Competing pool facilities in the surrounding region • Community expectations about how the facility should be managed and operated • Concerned ratepayers about the current special rate variation • COVID-19 impacts • Travel distances within the region • Unseasonal weather conditions • Current economic climate and financial pressures on families

WEAKNESSES

THREATS

15