SWOT Analysis STRENGTHS • • • • • •
New facility Year-round facility Indoor heated pool Accessibility features design Committed staff Risk management procedures
OPPORTUNITIES • • • • • • • • •
Leverage community enthusiasm for the new facility Build membership and patron use over time Deliver new services to the community – adult and NDIS learn to swim Partner with local services to deliver and expand programs at the facility (i.e., physiotherapy, NDIS) Engage local football, netball, rugby and hockey sporting clubs for training and recovery Activities for children and families during holiday periods Partner with accommodation providers to offer discounted entry during holiday periods Consider alternative options for service delivery model Attraction of regional swim competitions, events, and training
WEAKNESSES • • • • • • •
New facility Overhead costs such as utilities, chemicals, staff wages Reliance on current special rate variation to assist with running costs Building information on patronage and admission data Operational challenges with building features High risk nature of facility in terms of injuries and drownings Limited communications and marketing support
THREATS • • • • • • •
Competing pool facilities in the surrounding region Community expectations about how the facility should be managed and operated Concerned ratepayers about the current special rate variation COVID-19 impacts Travel distances within the region Unseasonal weather conditions Current economic climate and financial pressures on families
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