Action Plan

Key Strategies and Actions

1.0 Optimise the financial performance of the facility Measure of Success Priority Year of Implementation 2022/23 2023/24 2024/25 2025/26 Responsibility

1.1 Minimise the impact on council’s overall budget performance. 1.2 Implement sustainable pricing and fee structures. Achieve income and expenditure targets set. Fees and charges adjusted accordingly.

1.3 Review and reduce energy use.

1.4 Seek grant funding to implement recommended actions from the energy audit. 1.5 Review and refine opening hours to create service efficiencies. 1.6 Continue to review and refine resourcing requirements.

Energy audit undertaken by September 2022. Grant opportunities identified and applications made. Opening hours adjusted where required. Rosters regularly reviewed and amended where possible.

1.7 Continue to provide direct debit payment service.

Direct debit service retained for memberships and learn to swim.

2.0 Grow membership, participation, and attendance at the facility

1.3 Continue to provide incentives and discounts for members. Discounted prices provided to members for learn to swim, aqua aerobics, café, and merchandise. 1 x x x x Manger Environment, Facilities & Regulations 1 x x x x Manger Environment, Facilities & Regulations

1 x Facility Management Coordinator

1 x x

1 x x

Manger Environment, Facilities & Regulations Manger Environment, Facilities & Regulations 1 x x x x Manger Environment, Facilities & Regulations 2 x x x x Manger Environment, Facilities & Regulations

2 x x x x Manger Environment, Facilities & Regulations

2.1 Continue to establish baseline admissions data and seasonal trends. 2.2 Convert casual admissions into memberships. 2.4 Provide lane hire and bookings for a range of user groups at the centre. 2.5 Provide children birthday parties at the centre. Admission data reviewed & monitored monthly. Increase the number of memberships by 15%.

1 x x x x Manger Environment, Facilities & Regulations 2 x x x x Manger Environment, Facilities & Regulations Increase paid lane hire by 10%. 2 x x x x Duty Officer

Minimum 6 birthday parties held per year. 3 x x x x Duty Officer

22

2.6 Host regional swim competitions, events, and training sessions at the centre. 2.7 Establish holiday opening hours for peak periods 2.8 Expand services (i.e., youth discos, inflatables, movie nights). At least two events per year. 3 x x x x Duty Officer

Opening hours adjusted 1 x x x x Manger Environment, Facilities & Regulations

Options considered and report provided to Council for consideration. 3 x Manger Environment, Facilities & Regulations

3.0 Provide quality programs and activities targeting a variety of user groups.

3.1 Continue to increase weekly learn to swim program enrolments. Achieve 450 enrolments for school term program.

3.2 Deliver a summer intensive learn to swim program at the centre.

Minimum 50 students participate in the intensive program per annum.

3.3 Continue to deliver aqua aerobics classes at the centre. Weekly classes delivered with a minimum of 60% attendance rate. 2 x x x x Duty Officer

3 x x x x Duty Officer

2 x x x x Duty Officer

3.4 Continue partner with local providers to deliver rehabilitation / physiotherapy at the centre. At least one provider engaged to deliver service on a weekly basis.

3.5 Support NDIS and caregivers to utilise the centre. 3.6 Provide canteen operations.

Minimum 300 of carer admissions per year. Average $12,000 sales per month in summer and $2,000 sales per month in winter 3.7 Provide a swim shop with merchandise. Average $3,800 sales per month in summer and $1,500 sales per month in winter. 2 x x x x Manger Environment, Facilities & Regulations

2 x x x x Duty Officer

2 x x x x Duty Officer

2 x x x x Duty Officer

3.8 Seek feedback from users about programs and services delivered at the centre.

3.9 Maintain participation in the First Lap voucher program Customer survey undertaken for the aqua aerobics and learn to swim programs. 2 x x

Manger Environment, Facilities & Regulations Manager Communications & Engagement Registration maintained 1 x x x x Manger Environment, Facilities & Regulations

23

4.0 Sign up to additional eligible voucher programs.

4.1 Explore grants opportunities to deliver specialised and targeted programs Successful sign up to the Active Kids program.

Grant opportunities identified and applications made. 1 x

2 x Manger Environment, Facilities & Regulations

Manger Environment, Facilities & Regulations

4.2 Expand learn to swim program to incorporate adult & NDIS classes Classes implemented in schedule 2 x Manger Environment, Facilities & Regulations

4.0 Strengthen the promotion and marketing of the facility to all user groups.

4.1 Continue to promote the brand Brand awareness and promotion continues. 4.2 Acquire further photography assets. Photo shoot undertaken. Assets acquired.

4.3 Develop a Communication Strategy & Marketing Plan 4.3 Continue to maintain the centre’s website.

4.4 Continue to provide an active and engaging Facebook page. 4.5 Develop an Instagram page. Strategy and Plan developed and implemented. Website information kept up to date. Minimum of 4,500 page views per month. Reach 1,600 followers/subscribers. Instagram page launched 3 x x x x Manager Communications & Engagement

2 x Manager Communications & Engagement

2 x

Manager Communications & Engagement 3 x x x x Manager Communications & Engagement

3 x x x x Manager Communications & Engagement

x Manager Communications & Engagement

4.5 Undertake targeted paid campaigns on Facebook to increase reach. 4.5 Publish regular newsletters for subscribers. 4.6 Deliver marketing campaigns to increase attendance and participation. Examples include: - Sport team discount group booking - Accommodation providers promotion At least two paid campaigns per year.

3 x x x x Manager Communications & Engagement Newsletter published monthly. 3 x x x x Manager Communications & Engagement

Minimum of 3 x campaigns delivered each year. 2 x x x x Manger Environment, Facilities & Regulations Manager Communications & Engagement

24

- Bring a Friend Aqua Aerobics promotion - Come & Try promotion

5.0 Provide a safe and well managed facility that everyone can enjoy.

5.1 Review and update the risk plan and implement controls to effectively manage hazards at the centre. Reviewed annually. 1 x x x x Manger Environment, Facilities & Regulations

5.2 Review and update lifeguard risk assessment and supervision plan. 5.3 Review and update standard operating procedures. 5.4 Recurrent maintenance plans are established and adequately resourced. 5.5 Continue to deliver staff inductions, training and exercises. 5.6 Maintain adequate staffing levels.

5.7 Implement agreement/lease with swim club Reviewed annually. 1 x x x x Facility Management Coordinator

Reviewed annually. 1 x x x x Facility Management Coordinator

Weekly pool servicing. Annual pool maintenance. 1 x x x x Facility Management Coordinator

Minimum 2 x training exercise held each year. 1 x x x x Facility Management Coordinator

Staff numbers meet minimum requirements as per GSPO 1 x x x x Manger Environment, Facilities & Regulations

Agreement/lease implemented 2 x Manger Environment, Facilities & Regulations

5.8 Regular review and reporting of the business activities. 5.9 Investigate and consider alternative service delivery models and options. Annual report provided to Council. 2 x x x x

Report provided by June 2023 3 x Manger Environment, Facilities & Regulations

25