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DESIGN JOURNEY
Joe Paine designs everyday objects with delightfully unexpected twists – from pot-plant screens and origami-like bird feeders to coffee tables with nifty storage solutions.
The Marlena Candle Holder is a tongue-incheek take on the time when Marlena Evans was possessed in Days Of Our Lives, and levitated. It’s a very conceptual, technical product, with powerful neodymium magnets that push away from each other so that the candle appears to levitate higher as it burns and becomes lighter. For me, the way one interacts with a product is its own aesthetic. There’s an emotion – it’s not purely visual. I try as much as possible to bring that to my pieces.
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PHOTOS SUPPLIED WORDS TRACY LYNN CHEMALY
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I studied industrial design at Wits Technikon, and started working in the industry straight away, for about four years. During that time, I designed Kreep Planter, which later became my first product under the Joe Paine brand. Indoor plants, which are essentially works of art, were not being given the correct interior application in those days, and I saw an opportunity. Planters became my infatuation; I’ve explored many different designs over the years.
