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RUNNING WILD
The covetable debut PUMA x Liberty collaboration plays on the enduring legacies of both brands, creating a unified story that combines streetwear with luxury.
lobal sports brand PUMA and iconic British design house and department store Liberty have partnered for the first time – and the results are all about embroidery, vibrant colours and iconic Liberty floral prints. Reflecting the idea that flowers are often turned to in times of trouble, the collection is inspired by the theme of “Still Growing”, and celebrates women who – much like wild flowers – are still growing and thriving, despite everything. Known for its unique printed fabrics and exquisite craftsmanship, Liberty of London has been in the business of high-end fashion and luxury homeware since 1875. Over the years, the brand has built a legacy dedicated to discovery and design – all underpinned by the ideals of the Arts and Crafts movement that inspired its founder, Sir Arthur Lasenby Liberty.
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R E A S O N S
The bespoke Liberty print that decorates this collection features a graphic yet intricate scenic vista, and was handpainted by Liberty’s in-house team of artists in London exclusively for PUMA. Named “Wild Garden”, the landscape print features a wide range of jewel-toned flora and fauna – it’s inhabited by birds, butterflies, deer, rabbits, pink horses and even a Liberty puma. The range includes footwear, unique apparel items such as the reversible kimono, and some of the loveliest training gear ever. The collection’s lookbook and campaign images feature bold and inspiring women from a variety of fields, each celebrating their success in their own unique way. In short, the PUMA x Liberty collaboration flips the soft connotation of florals for a collection that reflects the strength of the wild flower – and of today’s fearless, powerful, creative women. puma.com | libertylondon.com
PHOTOS COURTESY OF PUMA WORDS ROBYN ALEXANDER
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