Indigenous - Rebrand - Brand identity toolkit

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“follow me”


“which path do you choose?”


My’s new mascot logo Space to y Better this better that Never ever ever! Color scheme Typography Hierarchy

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“wee...!”

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MY’S NEW MASCOT LOGO

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Onyx - The Ray

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The Moon

Elements

Onur - The Cloud


wordmark

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Horizontal lockup


INDIGENOUS

Vertical lockup

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SPACE TO 10


FLY

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Symbol


wordmark

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Horizontal lockup


Vertical lockup

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In the best scenario, horizontal lockup and Vertical lockup is prioritized


When space is limited, use only the symbol or the wordmark

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These are greyscale versions of the logo These are used for photocopy document


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NEVER EVER

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EVER!

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No stretching


No overlaying

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No reflecting


No separating elements

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COLOR -“scheme”

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Valhalla #2A1B4F

Crimson #DC1E3E

LightCoral #EF8080 30


Mine Shaft #222222

Dove Gray #676767

Silver Chalice #AFAFAE 31


TYPOGRAPHY

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HIERARCHY

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CENTURY GOTHIC REGULAR CENTURY GOTHIC ITALIC CENTURY GOTHIC BOLD CENTURY GOTHIC BOLD ITALIC

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Century Gothic is used for title and headline


Spectral ExtraLight Spectral Light Spectral Regular Spectral Medium Spectral SemiBold Spectral Bold Spectral ExtraBold

Spectral is used for subheadline and normal text Quotation should be Italic

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