SEO services
QUOTATION PROCESS
MARKDAO
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I. Quotation Process Overview
p.05
II. Website Evaluation Criteria
p.11
III. Keywords evaluation and pricing
p.37
IV. Languages selection and pricing
p.41
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of Quotation Process 6
Your rights and equality is our top priority, therefore Markdao has established a six-step process in order to provide the best service for the most reasonable price. In general, the price proposed is based on the result of website evaluation, market research and chosen keywords.
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Step 1
Collecting customer infomation
We need to learn about whom we are providing our service to, what fields they are working in, and who their opponents are, to shorten our time for the next steps.
Step 2
Customer’s website evalutation
Step 3
Based on the analysis conducted, your website's evaluation results would help us propose the most suitable SEO campaign for you.
Competitors’ website evalutation
We also need to find out whether your competitors have already deployed SEO websites or not, and how they did it, to analyse the intensity of competition and set objectives for our campaign.
Step 4
Keyword pricing
Step 5
By calculating the average score of keywords and CPC price, we can determine the difficulty of keywords and from then offer the most suitable price.
Language pricing
Choosing appropriate languages for your market opens up new horizons for you to reach the highest amount of potential customers. Markdao proudly offers service in three languages: Vietnamese, English and French.
Step 6
Service calculation
After having conducted the above steps, we would offer you the best and most precise price for your service, using Markdao's own price equation.
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EQUATION FOR PRICING SEO SERVICE
At Markdao, there are different equations for different services we offer. For SEO services, the fees will be a product of the following factors: 1. Customer's website evaluation result. 2. Competitor's websites evaluation result. 3. Total price of chosen keywords. 4. Choice of language.
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CUSTOMER’S WEBSITE EVALUATION (P.13) Your website will be evaluated based on 4 criteria with a 5-point scoring scale. The average result will be converted to Markdao's score which will then be multiplied with the total price of keywords. Average website score
Markdao ‘s score
1~2
x2
3
x1
4~5
x 0.5
COMPETITORS ‘ WEBSITE EVALUATION (P.13) Your competitors' websites will also be evaluated using the above process. The average result (of 3 up to 5 websites) will be converted to Markdao's standard score. Average website score
Markdao ‘s score
1~2
x 0.7
3
x1
4~5
x 1.5
TOTAL PRICE OF KEYWORDS (P.39) Keywords’ pricing depends on their difficulty according to Markdao's standard score. A keyword's difficulty is the average of its Google’s score and its CPC equivalent score. (p.45). The average score will be used in the table of Pricing keywords (For more details, see page 46).
PRICE OF LANGUAGE CHOICE (P.44) Different languages will have different scoring systems that fit the conditions and requirements of the customer’s target market. Language
Markdao ‘s score
Vietnamese
x1
English
x2
French
x3
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Website Evaluation
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CUSTOMER’S WEBSITE EVALUATION In order to build an effective SEO website strategy, we need to learn about our customer's current website by conducting a website evaluation, which consists of 4 basic primary criteria with a 5-point scoring scale. The result will be the average of these 4 scores. COMPETITORS ‘ WEBSITE EVALUATION Each competitor's website will also be evaluated using the same process. The final competitor's website evaluation result will be an average of those sites’ scores.
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DOMAIN AGE (5 Point)
WEBSITE TRAFFIC STATISTICS (5 Point)
SEO ANALYSIS (5 Point) A. Website Compliance (2 Point) B. Home Page (1 Point) C. Service Page (2 Point)
QUANTITY OF TOP SEARCHED KEYWORDS (5 Point)
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of Website 16
Domain age refers to the length of time a website has been registered and operated. It conveys trust to website visitors and to search engines. If a website's domain age is less than 2 years, chances are most authority sites like Google, Moz etc will list it as a spam site. If your domain is old, its traffic must also be significant. Having regular traffic for a website always take money, time and effort, so owning an aged domain with established heavy traffic is a true success.
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DOMAIN AGE EVALUATION Score
Domain Age (unit: year)
1
<2
2
2~4
3
4~6
4
6~8
5
8 ~ 10
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Statistics 20
Website traffic refers to web users who visit a website. Web traffic is measured by visits each month, and it is a common way to measure an online business effectiveness in attracting audiences. Traffic is the key to growth for any online business, and to be ranked on the first page is critical to success. Web traffic is also measured to show the popularity of a website. Besides, in terms of digital marketing, analyzing web traffic allows us to determine the business strategy more effectively, and to build a more relevant and convincing marketing campaign for the customers. The more visitors every month a website gets, the easier for it to be optimized.
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WEB TRAFFIC EVALUATION Score
Access time/month
Level
1
< 1000
Very Low
2
1000 ~ 10.000
Low
3
10.000 ~ 20.000
Midium
4
30.000
High
5
> 30.000
Very High
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Analysis
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SEO analysis is a must for a website, which helps to clarify how we can improve the website's ranking on search engines like Google, as well as to find which aspects of the SEO strategy are working on, and what biggest obstacles preventing the website from improving site ranking are.
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A. DIRECTORY
This section is one of the most important parts of SEO. If your site has all elements below, you are one step ahead of the strategyâ&#x20AC;&#x2122;s success. Having XML sitemap, robot.txt, internal and external links proves to search engines like Google that your site is capable of providing everything users need.
DIRECTORY EVALUATION Score
Elements
0.5
XML Sitemap
0,5
Robot.txt
0,5
Internal links
0,5
External links
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A. DIRECTORY
XML Sitemap is a file in your website that lists all the pages you have. The purpose of an XML sitemap is to help Google and other search engines understand your site’s structure and the pages within it. Web crawlers like Google’s “Googlebot” use this file to crawl and access your site’s content better. XML sitemaps are crucial for SEO.
Robots.txt Robots.txt is a text file that tells web robots (most often search engines) which pages on your site to crawl and which pages to avoid. It is also known as the robots exclusion protocol or standard. Before a search engine visits a site, it will check the robots.txt for instructions. Therefore, having a robots.txt is essential for both the privacy of your site and for your SEO.
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Internal links Internal links (or inbound link) is a hyperlink that allows navigation from one page in a website to another. It helps readers access more information via related articles or pages, as well as connect your content and provide Google the idea of website's structure. Using the right internal links strategy would increase your page views as well as your internal page ranking, and it also boosts your SEO quality.
External links External Links (or outbound links) are hyperlinks that target any domain other than the domain the link exists on (source). Any links that point to other websites are considered external links. An outbound link can be marked as a do-follow or a no-follow. If an external link is marked as a no-follow, search engines like Google will not consider it as a true backlink. No-follow links actually benefit website's readers.
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B. META TAGS AND HEADINGS
Meta description is a paragraph reflects the essence of a page, with details and context. Meanwhile, a heading is like the title of an article, it must be relevant to the text below, and display the semantic essence of the materials. Both of these elements should be interesting and appealing to users because they impact directly to the amount of clicks that your site get.
HEADER TAG EVALUATION Score
Heading
Standard number of characters
Standard quantity
0.2
H1
50 ~ 85
1
0.2
H2
50 ~ 150
1~3
0.2
H3
50 ~ 300
3~5
Header tags are crucial to SEO. In the same way chapters are in a book, headers are topics of a webpageâ&#x20AC;&#x2122;s sections. They not only distinguish headings and subheadings but they also provide prior knowledge for readers.
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META TITLE EVALUATION Score
Number of characters
Number of keywords
0.2
50 ~ 75
1
Meta description plays a really important role in on-page SEO, It is an HTML element that describes and summarizes the content of a website for usersâ&#x20AC;&#x2122; benefit and also search engines like Google, Yahoo and Bling. Meta description tags has a significant impact to SEO strategy.
META DESCRIPTION EVALUATION Score
Number of characters
Number of keywords
0.2
140 ~ 175
2~4
Meta Title tags are displayed on search engine results pages (SERPs) as clickable headlines for given results, and they directly affect the way users approach a website in through search results. Therefore, they are significantly important for usability, SEO strategy. The title tag of a web page is meant to be an accurate and concise description of a page's content.
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C. MICRO DATA
Micro Data is a new important concept that helps Googleâ&#x20AC;&#x2122;s bots understand what topic your website is about, boosts the indexing process and makes it quicker for your website to appear on Google's SERP.
MICRO DATA EVALUATION
35
Score
Elements
1
Micro format
1
Schema
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of On-Top
By evaluating your competitorsâ&#x20AC;&#x2122; websites, Markdao would find out their SEO quality and which of their keywords have been on top, and from there we would understand more about the intensity of competition of your market and propose suitable keywords to optimize your project.
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QUANTITY OF ON-TOP KEYWORDS IN CUSTOMER WEBSITE Score
Number of on-top keywords
1
< 10
2
10 ~ 15
3
16 ~ 20
4
21 ~ 25
5
> 26
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39
Evaluation and Pricing
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The average score of each keyword will be calculated based on two tables below. While the number of results shows the competitiveness of SEO market, the price of SEM represents that of SEM market. Since these two aspect have different units (of measurement), they will be converted to difficulty-score respectively, using Markdao's standard scoring system.
EVALUATION CRITERIA FOR SEOâ&#x20AC;&#x2122;S KEYWORDS ACCORDING TO GOOGLE Score
Keyword Difficulty
1
0~5
2
5 ~ 10
3
10 ~ 15
4
15 ~ 20
5
20 ~ 60
6
60 ~ 70
7
70 ~ 80
8
80 ~ 90
9
90 ~ 100
AVERAGE BID PRICES OF KEY WORDS Score
Bid Price (Unit: USD)
1
< 0.09
2
0.09 ~ 0.18
3
0.18 ~ 1.29
4
1.29
5
1.29 ~ 5.16
6
5.16 ~ 6.48
7
6.48 ~ 7.77
8
7.77 ~ 9.06
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> 9.06
The price of a keyword will be given based on the quantity of results shown and SEM price of that keyword, therefore different keywords have different prices. If the average score of each keyword lies within the range of 1 to 5 points, the price will be shown in the table below If the average score of each keyword lies within the range of 6 to 9 points, the price will be discussed later.
PRICING EACH KEYWORD Score
Price
1
3,000,000 vnđ
2
3,600,000 vnđ
3
4,500,000 vnđ
4
5,400,000 vnđ
5
6,300,000 vnđ
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Selection and Pricing
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Depending on your target market and a proper language choice, you can reach a large number of potential customers. At Markdao, we are providing SEO in three languages: Vietnamese, English, and French.
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Vietnamese Because of the popularity of Vietnamese in vietnamese market, the service price will remain unchanged.
English The service price will double because we need English-creative-content writers.
French The service price will triple since Google Index takes 2-3 times longer in French market than others.
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E TO START
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MERCI BEAUCOUP
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OTHER SERVICES
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MARKDAO Conseils en Marketing Digital
58 Chemin de la Justice 92290, Châtenay-Malabry, France 80 Rua Garrett, Lisboa, Portugal 8/4 Nguyen Huy Tuong, Binh Thanh District, HCMC, Vietnam 14 Phan Ton, District 1, Ho Chi Minh City, Vietnam
Website: www.markdao.com.vn
Phone: 028 7109 90 90
Email: info@markdao.com.vn