PHUC PHAM - PORTFOLIO 2018
CELERIZ STUDIO - REBRAND Graphic Design
DESCRIPTION Celeriz studio specialise in AR and VR. Although the studio works with real-estate and interior design company, they also do 3D and VFX for movies and TVC. The studio want their look and feel to be modern and illusionary.
SYMBOL Even though the symbol of the logo is unchanged as the studio required, the colors of the background and symbol have changed to create an illusion of a 3D isometric shape from a flat symbol with vibrant colors.
DIAGRAM WITH SECONDARY COLOR M T MÔ HÌNH - NHI U NG D NG
HÌNH NH 3D TR I NGHI M VR S NG Đ NG VIDEO 3D NHÀ M U VR CÔNG C MARKETING
MÔ HÌNH 3D NG D NG DI Đ NG
NH 360°
VIDEO 360° VR APP
360° TOUR
NG D NG TH M QUAN
DISPLAY TYPEFACE DERIVE FROM LOGOTYPE
SCAN TO SEE THE BRAND IDENTITY TOOLKIT
INDIGENOUS - REBRAND Graphic design
Description Client: Indigenous (Limited Liability Company) Indigenous company specialized in 2D/3D motion graphic. The company has a Manta ray flying upon the cloud as their mascot. The studio wants to change their look and feel to be more friendly and trustworthy for the new brand identity. Story behind the mascot: Onyx - the Manta ray is a spiritual creature which is believed to be a guardian for heroic spirits. Along the way Onyx fly upon the sky, this creature meets and makes friend with Onur - a holy cloud. Both of them guide the heroic spirits fly back to the Moon to receive rewards from God.
PREVIOUS MASCOT LOGO
CURRENT MASCOT LOGO
Elements of the logo These two elements were illustrated by My Dinh and re-adjusted strokes, colors and composition by Phuc Pham. In the future, this mascot logo going to become a dynamic logo by changing the pose and composition of these two elements.
Final version of the mascot logo
Horizontal lockup
Vertical lockup
Scan to see the brand identity toolkit