CELERIZ STUDIO brand identity toolkit
LOGO
our new logotype space to breathe better this better that it’s a no no
COLOR
primary color rgb primary color cmyk secondary color rgb secondary color cmyk
GRAPHIC DEVICES precise! precise! monument village
TYPOGRAPHY halo futura typographic hierarchy
our new logotype
CELERIZ STUDIO horizontal lockup
symbol
CELERIZ STUDIO
wordmark
space to breathe
CELERIZ STUDIO
horizontal lockup
symbol
CELERIZ STUDIO
wordmark
better this better that
CELERIZ STUDIO
CELERIZ STUDIO
in the best case scenario, the logo should be put on a midnight blue background or an ivory background
CELERIZ STUDIO
when space is limited, use only the symbol or the wordmark
when the width of the logo is under 5mm use one of these solid symbols instead
CELERIZ STUDIO
CELERIZ STUDIO
these are greyscale versions of the logo these use for photocopy document
CELERIZ STUDIO
when the logo is put on an image, please put a midnight blue solid with an opacity of 70% and set the blending mode to color
it’s a no. no. .. ..
CELERIZ STUDIO
CELERIZ STUDIO
no stretching
CELE
RIZ S TUDI O
CELERIZ STUDIO no rotating
OIDUTS ZIRELEC CELERIZ STUDIO
no reflecting
CELERIZ STUDIO
CELERIZ STUDIO
no random colors
razzmatazz #ff0055
primary color rgb
ivory #fffff5
midnight blue #00004b
ruby #ec1a58
primary color cmyk
ivory #fffff5
paua #141348
#ff00ff #ff0055
#d500ff #aa00ff #8000ff
#d50055
#5500ff #2b00ff #0000ff
#aa0055
#ffff00 #ffd500 #ffaa00
#800055
#ff8000 #ff5500 #ff2b00
#550055
#ff0000 #00ffff #00d5ff
#2a0055
#00aaff #0080ff #0055ff
#00004b
#002bff #ff0000
secondary color rgb
#eb008b #ec1a58
#cc128b #b11e8d #96268e
#d31c57
#7d2a8f #602d90 #3f3091
#a91e58
#f5ea14 #fdd400 #faa819
#7f1b58
#f47f20 #f05822 #ed3724
#541955
#ec2024 #00adee #0099dd
#2b1753
#0087cd #0075be #0064b0
#141348
#0050a2 #273b96
secondary color cmyk
precise! precise!
isomatric grid
monument villa
display typeface
hallo futura
futura extra bold futura extra bold oblique futura bold futura bold oblique futura heavy futura heavy oblique futura medium futura medium oblique futura book futura book oblique futura light futura light oblique
typographic hierarchy
A HEADLINE SHOULD BE ALL CAPS AND HAS HEAVIER WEIGHT no need to capitalize for body text “use oblique for quotation”
it’s the end moah!