Window Construction Target Market Window Style Balance of elements Pattern of display Use of colour Props & Backdrop Merchandise Attention to detail Visual Impact
Construction Journal Checklist Time Element Cost Element OH&S report Window design
TARGET MARKET
As the image of Kenzo is colorful and full of youth and energy, the target market of them is mainly the young. People who feel free and comfortable when customer wearing Kenzo’s clothes. They could be a playful spirit, not shy, fashion forward, cheeky and bold one.
WINDOW STYLE
This window display is a contemporary window. Because Kenzo have just come to Vietnam, we decided to bring the most iconic image of Kenzo to Vietnamese customer. The powerful and dynamic, the eye.
In the window display, elements and merchandise is placed horizontally symmetric.
The usage of pattern in the display is radition. Dominant feature is in the centre of the decoration which focusing on the marchandise.
Dominant
Secondary
Secondary
Highlight
Paint
Black Felt
Foam Board
Beads
Glitters
MERCHANDISE
ATTENTION TO DETAIL
Each of ornaments have their base made from foam board and laser cut. The front will be covered with beads to re-create patterns from the eye. In the back face, base will be glued with hooks and painted into black.
OVERHEAD
Merchandise riser eye ball eye lash eye brown
VISUAL IMPACT
The window display have its background covered with one pure color - bloody red, which get the attention to the customers for the ďŹ rst look. Then the installation of an eye - iconic signature from Kenzo will lead the audience focus to the center, where the placed.
CHECKLIST
Organized
Merchandise and props must be hung and put in an orderly fashion
Cleanliness
Merchandise must be cleaned and/or kept clean
Glass Surface
Must be cleaned of any marks and imperfections including streaks
Beads
Securely fastened eye display
Floor
Floor should be stuck at with no air bubbles or wrinkles
Lights
Lights must be positioned so that they are facing products
Invisible wire
Fishing line should be used as little as possible
Construction Tools and Door
Construction tools must not be appeared inside the window display. Door must be closed
TIME ELEMENT
WEEK
DATE
DURATION
WORKS
6
Wednesday
1 hours
Choose the best one of six window displays in group.
7
Thursday
3 hours
Planning: materials; colours of merchandise, background and the oor; size measurement. Go window shopping looking for a suitable merchandise (bags, shoes or T-shirt).
Contact to suppliers. 8
Monday
4 hours
Saturday
10 hours
Window arrangement.
Sunday
7 hours
Window arrangement. Final check.
Go to buy materials (foam board, paint, beads, glitter, decal, felt, etc.)
9
COST ELEMENT
CATEGORY
MATERIAL
DESCRIPTION
AMOUNT
Backdrop
Red Paint
2.8kg/can
2 cans
Floor
Black Felt
Width: 90cm
15 meters
Foam Board
60x80cm
10 pieces
Beads
450gms/pack
20 packs
Glitters
1kg
5kgs
Bag
owned
x
Props
Merchandise
Total price
PRICE
GLOSS PRICE
SUPPLIER
240.000 vnd
480.000 vnd
Thanh Hang, No.596, Nguyen Thi Dinh street, Thanh My Loi ward Dis.2
15.000 vnd
225.000 vnd
Đai Quang Minh market, 31,33,35 Chau Van Liem street, ward 14, Dis.5
50.000 vnd
500.000 vnd
Ty Phuoc stationary, 138 Nguyen Dinh Chieu street, Dis.3
20.ooo vnd
400.ooo vnd Đai Quang Minh market, 31,33,35 Chau Van Liem street, ward 14, Dis.5
30.ooo vnd
150.ooo vnd
x
x
1.755.ooo vnd
x
OH&S REPORT
EQUIPMENT & MATERIALS
HAZARD
PREVENTION MEASURES
Allergic reaction, skin problems
Wear old clothes which cover the skin, use paint carefully, clean brushes and skin immediatly after painting
Stanley knife & Scissors
Cut
Cut on a stable surface, do not carry a knife in your pocket, do not try to catch a falling knife, do not leave it on the oor.
Glue pistol
Burns, skin problems
Use glue pistol on stable surface, do not leave it on the oor, watch cable of the glue pistol
Lights
Electric shock, psychological damage, physical burns, neurological damage
Turn the electricity o when people move the light, avoid water, do not touch the light when it is still hot.
Ladder
Fall, tripping
Make sure ladder stands properly and stable
Paint
WINDOW DESIGN