Window display for kenzo

Page 1



Window Construction Target Market Window Style Balance of elements Pattern of display Use of colour Props & Backdrop Merchandise Attention to detail Visual Impact

Construction Journal Checklist Time Element Cost Element OH&S report Window design


TARGET MARKET


As the image of Kenzo is colorful and full of youth and energy, the target market of them is mainly the young. People who feel free and comfortable when customer wearing Kenzo’s clothes. They could be a playful spirit, not shy, fashion forward, cheeky and bold one.


WINDOW STYLE


This window display is a contemporary window. Because Kenzo have just come to Vietnam, we decided to bring the most iconic image of Kenzo to Vietnamese customer. The powerful and dynamic, the eye.



In the window display, elements and merchandise is placed horizontally symmetric.



The usage of pattern in the display is radition. Dominant feature is in the centre of the decoration which focusing on the marchandise.



Dominant

Secondary

Secondary

Highlight



Paint

Black Felt

Foam Board

Beads

Glitters


MERCHANDISE




ATTENTION TO DETAIL


Each of ornaments have their base made from foam board and laser cut. The front will be covered with beads to re-create patterns from the eye. In the back face, base will be glued with hooks and painted into black.


OVERHEAD

Merchandise riser eye ball eye lash eye brown


VISUAL IMPACT


The window display have its background covered with one pure color - bloody red, which get the attention to the customers for the ďŹ rst look. Then the installation of an eye - iconic signature from Kenzo will lead the audience focus to the center, where the placed.


CHECKLIST


Organized

Merchandise and props must be hung and put in an orderly fashion

Cleanliness

Merchandise must be cleaned and/or kept clean

Glass Surface

Must be cleaned of any marks and imperfections including streaks

Beads

Securely fastened eye display

Floor

Floor should be stuck at with no air bubbles or wrinkles

Lights

Lights must be positioned so that they are facing products

Invisible wire

Fishing line should be used as little as possible

Construction Tools and Door

Construction tools must not be appeared inside the window display. Door must be closed


TIME ELEMENT


WEEK

DATE

DURATION

WORKS

6

Wednesday

1 hours

Choose the best one of six window displays in group.

7

Thursday

3 hours

Planning: materials; colours of merchandise, background and the oor; size measurement. Go window shopping looking for a suitable merchandise (bags, shoes or T-shirt).

Contact to suppliers. 8

Monday

4 hours

Saturday

10 hours

Window arrangement.

Sunday

7 hours

Window arrangement. Final check.

Go to buy materials (foam board, paint, beads, glitter, decal, felt, etc.)

9



COST ELEMENT


CATEGORY

MATERIAL

DESCRIPTION

AMOUNT

Backdrop

Red Paint

2.8kg/can

2 cans

Floor

Black Felt

Width: 90cm

15 meters

Foam Board

60x80cm

10 pieces

Beads

450gms/pack

20 packs

Glitters

1kg

5kgs

Bag

owned

x

Props

Merchandise

Total price


PRICE

GLOSS PRICE

SUPPLIER

240.000 vnd

480.000 vnd

Thanh Hang, No.596, Nguyen Thi Dinh street, Thanh My Loi ward Dis.2

15.000 vnd

225.000 vnd

Đai Quang Minh market, 31,33,35 Chau Van Liem street, ward 14, Dis.5

50.000 vnd

500.000 vnd

Ty Phuoc stationary, 138 Nguyen Dinh Chieu street, Dis.3

20.ooo vnd

400.ooo vnd Đai Quang Minh market, 31,33,35 Chau Van Liem street, ward 14, Dis.5

30.ooo vnd

150.ooo vnd

x

x

1.755.ooo vnd

x


OH&S REPORT


EQUIPMENT & MATERIALS

HAZARD

PREVENTION MEASURES

Allergic reaction, skin problems

Wear old clothes which cover the skin, use paint carefully, clean brushes and skin immediatly after painting

Stanley knife & Scissors

Cut

Cut on a stable surface, do not carry a knife in your pocket, do not try to catch a falling knife, do not leave it on the oor.

Glue pistol

Burns, skin problems

Use glue pistol on stable surface, do not leave it on the oor, watch cable of the glue pistol

Lights

Electric shock, psychological damage, physical burns, neurological damage

Turn the electricity o when people move the light, avoid water, do not touch the light when it is still hot.

Ladder

Fall, tripping

Make sure ladder stands properly and stable

Paint


WINDOW DESIGN




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