Birds, Beautiful Birds! WILD BIRDS UNLIMITED HAS SO MANY WAYS TO FEED FEATHERED FRIENDS... and your new favorite hobby
by Ann Marie Kennon
C
hris Darlington (above) is just one of the reasons Wild Birds Unlimited is the largest and most recognized source for backyard bird feeding and nature related products in North America. Feeders have long been a popular way to connect with nature but what she is really selling is joy. With her knowledge of natural science, business expertise, and the delight she takes in her client base, it is no surprise sales have exploded in the past few years and she wants everyone in this growing area to know about her store. She is also planning to open a third store in Williamson County in the near future and is looking forward to helping new customers learn about and enjoy painted buntings and other native species.
"It is my joy to educate customers and help them learn what they can add to their own backyards that will help them appreciate the creatures that come to eat and add to the beauty. "
PRO TIP: Buntings (cover photo) like millet and prefer a spot to eat by themselves.
Although part of a nationwide franchise, Wild Birds Unlimited feels more like a cozy boutique and is staffed with local experts who not only love birds but go through a lot of training. Every staff member can and is excited to answer questions about feeders, seed, nesting, local species, eating periods, and the best use of anything in the store to help nurture new hobbies and interests. Even as the owner, Chris often helps customers in the store herself; "My favorite place is out on the floor. When I hear familiar voices I head out to give a hug, talk to them, ask about their birds, and look at photos they have to share."
SHARING KNOWLEDGE
EVERYTHING YOU NEED
As a child in Michigan and Ohio, Chris was inspired by her mother's love of birds and still notes sightings in her mom's dog-eared Audubon book. She carried her passion for nature to the classroom and before she became a store owner she taught sixth grade science for 15 years; "I just love sharing knowledge and, working in the store, I am still teaching about nature, just to a different demographic." 6
J U LY 2022 M Y JA R R ELL M O NT HLY
Chris notes staff do not work on commission and she never wants customers to have buyer's remorse; "For instance, we have the best feeders—most are guaranteed for life—but we will not sell you a bluebird feeder if there aren't any bluebirds in your area. Plus, we carry only the best seed you can buy. There are no fillers and you can recognize every element in them; e.g., peanuts or hulled
