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Established in 1929

Health City Sun

The

www.healthcitysun.com

Published by Defined Publishing, Inc.

New Mexico’s Legal & Financial Weekly

Nov. 4, 2011

Vol. 1.82 No. 45

FORECLOSURE SALES: 8

PROBATE:15

AUCTIONS: 3

NOTICE OF SUITS: 9

OTHER: 19

SPANISH NOTICES: 1

Return of the Sandhill Crane Celebration Weekend

A

lbuquerque, NM— The signal that marks the end of summer sounds a little like the blow of many trumpets high in the sky above us. It is the sound of Sandhill Cranes migrating to their wintering grounds in the Middle Rio Grande Valley and beyond. During the day, cranes find food in open fields, foraging for seeds, roots, bugs, worms, toads, and small rodents. At night, cranes roost on open, shallow sandbars in the Rio Grande. Not just a season for sandhill cranes, other species of wintering birds can be seen in the Albuquerque area as well. On November 12 and 13, come to the Open Space Visitor Center and take part in programs that honor the winter migratory season during the Return of the Sandhill Crane Celebration. Programs will include:

SATURDAY

All Day: Make an Origami Crane, Albuquerque Origami Society 9:00 AM: Tai Chi with the Cranes 10:00 AM: Wildlife Rescue presents Water & Wildlife 11:00 AM: Wildlife Rescue birds on display 11:30 AM: Stories in Flight, storytelling with Susi Wolf 2:00 PM: Silk Paint Demonstration, Judith Roderick 3:00 PM: Flute and guitar music with Ethos 3:00 PM: Birds of New Mexico, exhibit opening for Paul Rodenhauser

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Please visit the Open Space Division website for program details and an updated schedule of events at www.cabq.gov/openspace. The Open Space Visitor Center is located at 6500 Coors Blvd. NW between Montaño Rd. and Paseo del Norte at the end of Bosque Meadows Rd. The Center is open Tuesday through Sunday, 9:00 AM – 5:00 PM and closed Mondays. Call 897-8831 for more information or visit www.cabq.gov/openspace/ visitorcenter.html

SUNDAY

All Day: Make an Origami Crane, Albuquerque Origami Society 9:00 AM: Yoga with the Cranes 10:00 AM: Tin Punch Workshop for Families, registration required 1:00 PM: Love in the Bosque, a musical 2:00 PM: Silk Paint Demonstration, Judith Roderick 2:30 PM: Love in the Bosque, a musical

S

Ideas On Better Branding

mall businesses can launch, grow and expand through clear and consistent messaging and marketing, just like larger companies do. Fortunately, creating a distinct brand image for your product or service can be accomplished through some very simple methods. Karen Post, known as the Branding Diva and author of “Brand Turnaround” and Brand ingdiva.com/blog, offers tips to help: • Start with a game plan—Ask yourself, How do I want people to think about my business? Consider your story; what makes your product, service and company unique? Is it sophisticated and established, trendy and progressive,

creative and fun? • Make marketing consistent— Keeping a consistent message across all your marketing materials and efforts can help customers remember your brand. Cross-media consistency is key-from printed materials to website and online image-to reinforce your company’s personality. • Make it yours—Distinction cuts through clutter. Consistently communicate what’s unique about your brand and company. Whether you are at a networking event with business cards, using brochures and flyers to advertise, or targeting prospects through postcards, Staples makes it easy to get a similar look and feel with professional design capabilities

and print experts. They can provide guidance and expertise in customizing your marketing materials and you can leave all the technical work to them. • Audit your brand’s “touch points”—How does your marketing message come into contact with your customers? Many small businesses use postcards, flyers, letterhead, banners, brochures and other marketing materials. To help, Staples Copy & Print offers a full range of products and services that help businesses get their printing done quickly and easily, whenever and wherever it’s convenient for them. Digital printing technology has made it easier than ever to customize this type of material

and get what you need quickly. You can get customized marketing materials from Staples in less than a week. Business cards can be done in a matter of hours. If it’s more convenient, you can order products online and pick them up in the store. Creating and conveying a unique brand message is an important aspect of a small business’ overall marketing efforts. Fortunately, a combination of modern technology and traditional tools can make it easy for small businesses to communicate their branding message to current and potential customers. To learn more, visit www.Staples. com/copyandprint. -(NAPSI)


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