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Published by Defined Publishing, Inc.
New Mexico’s Legal & Financial Weekly
Oct 5, 2012
Vol. 2.83 No. 40
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Three International Speakers bring Relevance to Research at State Conference
T
he Tourism Association of New Mexico is hosting their annual Research and Marketing Conference at the Albuquerque Sheraton Uptown Hotel November 1-2, which will help businesses understand how to use research to improve marketing decisions. Entitled “INSIGHTS FOR SUCCESS”, a variety of renowned experts will provide in-depth interpretation of important new data, providing essential insight for preparing a successful marketing strategy. Featured speakers include internationally known John Hope-Johnstone CTC, Chief Strategist for HPR Internet Marketing Agency, who is the author of three marketing books and a member of the World Future Society. He will discuss’ How Transforming Technologies will Herald a new Era in Travel. John has been Director of Marketing for Four Seasons Hotels, Vice President of Lakeview Development of Canada (Sheraton Hotels) and then Vice President of Marketing for L’Ermitage Hotels of Beverly Hills. John has also been past President of the Greater Western Chapter of Travel and Tourism Research Association and has sat on the International Board of the parent organization TTRA. He has been President of the Tourism Research Advisory Council for Oregon and Washington States and Chair of the Tourism Industry Council of Oregon. Also speaking is Adam Sacks, the founder and Managing Director of Tourism Economics based in Wayne, PA; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector. His presentation, ‘Making Definite Plans in an Uncertain Economy’ will provide insights into the current economic landscape & potential scenarios for the US and global economies. The tourism industry has been a shining star in the US economic recovery. However, recent indicators and a range of external risks are raising concerns about growth prospects. He will then discuss implications for the tourism industry in New Mexico and how the industry can best shield itself from risks while still taking advantage of
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growth opportunities. He will also give insight into the newly released economic impact study his company did for the NM Tourism Dept. Sacks is an expert in developing custom systems for quantifying relevant tourism market segments and tracking the competitive landscape for clients. Adam has developed tourism forecasting models with unrivalled track records. Over the past thirteen years, Adam has conducted and managed millions of dollars of relevant economic consulting. On the public sector side, Adam has worked with dozens of national, provincial/state and local tourism offices throughout the world (now including New Mexico). He is an authority on measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He has advised destinations on tourism investment policy, the effects of proposed entry procedures, tourism taxation, and marketing strategies. He has provided numerous destinations with analysis on market positioning and emerging opportunities. Suzanne Cook, Senior Advisor to the U.S. Travel Association will speak about the Outlook for U.S. Travel and Tourism. This session will provide the data and insights you need to prepare or tweak your marketing plan for 2013.
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