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New Mexico’s Legal & Financial Weekly
Feb. 10, 2012
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Albuquerque Convention and Visitors Bureau joins U.S. Travel Association in Applauding National Strategy to Boost Travel and Tourism
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ASHINGTON, DC – In a first for the U.S., President Barack Obama today announced a national strategy on travel and tourism to boost travel in the United States. The U.S. travel industry is a cornerstone of the U.S. economy, representing 1.8 trillion in economic output and supporting 14 million American jobs. “This is an important step in moving our country and individual destinations forward for travel and tourism marketing,” said Dale Lockett, President/CEO of the Albuquerque Convention & Visitors Bureau (ACVB). “Travel is Albuquerque’s second largest industry and an important economic driver for our community employing 25,000 residents and bringing $2 billion into our city each year.” According to a White House statement, today’s announcement calls for a national strategy to make the United States the world’s top travel and tourism destination, as part of a comprehensive effort to spur job creation. The number of travelers from emerging economies with growing middle classes - such as China, Brazil, and India - is projected to grow by 135%, 274% and 50% respectively by 2016 when compared to 2010. President Obama will also sign an Executive Order and charge several government agencies to take part in efforts and new initiatives to significantly increase travel. Some of the initiatives include: a new pilot program and rule change for visa processing in China and Brazil, a final rule to expand and make the Global Entry program permanent, appoint new members to the U.S. Travel and Tourism Advisory Board, and the Nomination of Taiwan to the Visa Waiver Program. “This is the first time our country has had a national strategy and set goals for the amount of visitors we want to welcome to our country. The
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Vol. 2.83 No. 6
f you think your work skills are only useful at your current job, think again. Many of the skills acquired in the workforce can be used in related or even completely different careers, so there’s no need to stay in that dead-end job or keep trying for a job in an industry that’s losing them. Many skills can be transferred and be an asset in another type of career. Although the U.S. unemployment rate is currently 8.3 percent, according to the U.S. Bureau of Labor Statistics, there are 3.4 million jobs open right now. Many employers have positions they believe they can’t fill and can’t find the “right” candidates to join their team. Many of these open jobs are in sales and other areas such as human resources, where skill sets are easily adapted to new organizations and industries.
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timing of the President’s announcement could not be better. Travel is an essential industry for our nation and a bipartisan issue that can unite our country and rally us forward. Not only will this increase traffic to America’s wonderful destinations and attractions, but nearly half of the travelers will come to attend conferences and tradeshows,” said Roger Dow, president and CEO for the U.S. Travel Association. “The president has put forward his vision and the travel industry is ready to heed the call. U.S. Travel looks forward to working with the Administration to improve America’s economy and create more American jobs.” The Albuquerque Convention and Visitors Bureau has partnered with the U.S. Travel Association to increase travel to and within the United States. Among U.S. Travel’s objectives for 2012 will be for the U.S. government to pursue concrete actions to increase international travel, business travel, participation in meetings and conventions and leisure travel throughout America. Policies U.S. Travel will champion include expansion of the Visa Waiver Program to Brazil, Argentina and Chile; further improvements to our entry process for international guests; streamlining the TSA experience for trusted travelers; and building an aviation system that encourages greater air travel.
Taking Your Skills With You While many employers are having a tough time finding “qualified” candidates to fill open jobs, the insurance industry is hiring, targeting efforts at career changers. For example, The Guardian Life Insurance Company of America (Guardian) expects to increase its sales force by 5 percent, adding over 800 new members to its national distribution team in 80 agencies across the U.S. The company has seen that life insurance industry experience is not the only desirable background in this rapidly changing economic time and hopes to fill many of those positions with candidates from other walks of life. While the pool of people who succeed in making the shift into the life insurance and financial advisory arena is diverse, they share certain characteristics, particularly
the eagerness and overwhelming drive to make the opportunity their own and create a business for themselves. Diverse business experience, welldeveloped interpersonal skills, a keen interest in financial success, a passion for lifelong learning, and professional training are important transferable skills for people most likely to thrive in the financial services environment. Some 65 percent of the company’s representatives are career changers. Career changers tend to offer many great qualities: maturity, good judgment, professional comportment, knowledge of business etiquette, and experience. In addition, career changers are often self-starters, and while they may need training to assume their new responsibilities, they do not need an inordinate amount of hand-
holding. For many companies, hiring the “right stuff” means welcoming career changers. For more information, visit www. GuardianLife.com. (NAPSI)—