BESPOKE MARKETING STRATEGY
PRESENTATION STRATEGY PROFESSIONAL PHOTOGRAPHY Our professional photographers ensure your property will create the right impression online and offline, we highlight the desirable lifestyle elements of your home, showcasing it to the perfect buyer. PROPERTY PARTICULARS The Fine & Country in-house design studio produce 24 page property particulars. They are bespoke to enhance the character and lifestyle of your home, capturing the attention and interest of potential buyers. Your brochure will then be distributed to our comprehensive database, both by post and electronically. FLOOR PLANS AND EPC'S Our highly trained floor planners (often this is your photographer) work to RICS guidelines and produce sophisticated plans that are far superior to the basic plans you may see elsewhere. EPCs are a legal requirement when offering a non-Listed property for sale or to let. They contain some generalised calculations of your home’s estimated energy efficiency compared with the national average. Agents notes: All measurements are approximate and for general guidance only and whilst every attempt has been made to ensure accuracy, they must not be relied on. The fixtures, fittings and appliances referred to have not been tested and therefore no guarantee can be given that they are in working order. Internal photographs are reproduced for general information and it must not be inferred that any item shown is included with the property. For a free valuation, contact the numbers listed on the brochure. * These comments are the personal views of the current owner and are included as an insight into life at the property. They have not been independently verified, should not be relied on without verification and do not necessarily reflect the views of the agent. Printed 01.07.2019
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PAGE-TURNER AND EMAIL PRESENTATION Our online page-turner brings your property particulars to life on the web. We also distribute a personalised HTML email to our prospective buyers, showcasing your property to our database. Both techniques serve to maximise impact and generate as many enquiries as possible. PARK LANE WINDOW CARD Have your property displayed in our 40ft window display in possibly the best location in London. It is the largest estate agency shop frontage on Park Lane and displays some of the most elite properties from around the world. This exposure gives you access to the lucrative London & International investor market plus there is touchscreen technology to allow buyers to access full property registers.
LIFESTYLE INTERVIEW We employ a team of experienced property writers to carry out short lifestyle interviews by telephone. This gives a unique insight into living in your home and the local area, bringing the property to life and going beyond what a property brochure can offer.
STAGING AND STYLING CONSULTATION Staging and Styling a property ensures your home is positioned at its best in the market to achieve the interest and value it deserves. Our team of experts will stage your home to maximise the use of light and space, style key rooms to attract the target market and present each property as a home – helping buyers to see the potential and best your property has to offer. “Free consultation by Fine & Country Interior Design – client responsible for payment if happy with quotation”.
PLATINUM UPGRADE
PROFESSIONAL VIDEO or UAV (DRONE) 2 MINUTE HD VIDEO AND STILLS A professionally produced video truly brings your property’s character and charm to life. UAV (drone) video and stills sweep around and over the grounds, to present its setting and proportions in the best possible way. Video is already over two thirds of consumer internet traffic and growing, so should become a key part of your selling strategy.
A3 HARDBACK COPY OF BROCHURE FOR POSTERITY An A3 hardback post bound copy of your property's sales particulars; a useful marketing tool during the sales process and a memento for you to keep.
LOCAL ADVERTISING Feature your property in the Midlands Premier Lifestyle Magazine – Live24-Seven with a full page in the dedicated property section. Reach a targeted audience with a matching demographic to your property.
EXPOSURE STRATEGY ISSUE 2 2019
COLLECTION BESPOKE TO YOU
EXCLUSIVE HOME WORLDWIDE | ISSUE 38 | 2019
THE COLLECTION MAGAZINE
exclusivE HOME worldwide
THE
Koh Lanta on Thailand’s Andaman coast is known for its coral-fringed beaches, mangroves, limestone outcrops and rainforests
INSIDE AND OUT
With a strong connection to the environment, golf is a sport that has accepted its ecological and social responsibility
£3.95 | €5.95 | $7.10
FROM BEAUTIFUL COUNTRY interiordesign@fineandcountry.com ESTATES fineandcountry.com/interior-design TO QUIRKY ONE-OF-A-KIND SPACES. HOMES THAT ARE THE IDEAL PLACE TO SAY “I DO”
£3.95 | €5.95 | $7.10 | ISSUE 38 | 2019
Experience a first-class service, whether you require a complete redesign of your home interior, simply want to add a touch of your personal style or stage your home for sale, our designers will make sure every detail is perfect, even down to the very last stitch.
THE IDEAL SPOT Fine & Country Interior Design TO TIE THE KNOT +44 (0)20 8251 8813
room in Park Lane, Mayfair, London and in over rket with the local expertise and knowledge of
This a property and lifestyle magazine dedicated to your region. Using sophisticated data it is distributed via direct mail, to local prime properties and high-net-worth individuals.
GOLF:
Responsible golfing
SEASIDE CHIC
BEACH FRONT LODGES AT THE CARBIS BAY HOTEL ARE UPPING THEIR GAME
you will be advertised in one or more of our prestigious publications: THE COLLECTION
URBAN RETREAT:
A patch of heaven
ERTISE, RESENCE, ONAL
NATIONAL, REGIONAL AND INTERNATIONAL MAGAZINES
I N T E R I O R D E S I G N
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REFINED Our national publication published monthly and showcases the finest properties for sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities.
28/05/2019 12:42
London W1K 7AG andcountry.com
EXCLUSIVE HOMES WORLDWIDE PRICE: £4.00
Our international publication, published once a quarter offers a selection of the best Fine & Country properties for sale around the globe, combined with international lifestyle articles. Your property will be available to over 120,000 high net-worth customers registered on our international database of active buyers and a selection of Fine & Country upper quartile sellers. PREMIUM LISTING We harness the power of Rightmove and Zoopla Premium listings to maximise the exposure of your property. Your property will also be featured on a show reel on the home page of fineandcountry.com. PR PITCHING The Media Centre has fantastic relationships with journalists from The Times, The Telegraph, the Evening Standard to name but a few. The team pitches properties to national, regional and online platforms on a regular basis. SOCIAL MEDIA BOOST Facebook is an effective marketing tool to promote your property, where selective targeting by income, interest and demographic means that we expose your home to many more potential buyers, whether or not they are actively looking for a property. LOCAL HAND DELIVERY SERVICE We will hand deliver the magazine with your property feature to every house in the area that is on the market above £500,000
PLATINUM UPGRADE
NATIONAL ADVERTISING
TARGETED MARKETING
DOUBLE PAGE IN REFINED
Regular advertising campaigns across national and local press ensures maximum exposure for your property. Speak to us about which newspaper we would recommend for your property, the circulation numbers and our suggested date of publication.
Using a mix of socio-economic and geodemographic data we can filter down to those people who are most likely to be at a point in their property journey where your property will be of interest to them. We could even find the people in the area that are now in the position you were when you bought your home!
Your property will be featured on a double page spread in our national publication, Refined. Published 11 times a year, the magazine is distributed through all UK Fine & Country offices and their surrounding communities. Your property will be available to up to 120,000 high net-worth customers registered in our international database of active buyers and a selection of Fine & Country upper quartile sellers.
COLLECTION FEATURE PAGE The Collection is a property and lifestyle magazine dedicated to your region. Using sophisticated data it is distributed via direct mail to local prime properties and high-net-worth individuals.
OUR SERVICE TO YOU
PROFESSIONAL ACCOMPANIED VIEWINGS AND PRE-QUALIFICATION All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area. We financially qualify any interested party before passing an offer to you, to make sure that your time isn’t wasted. In-house sales progression is carried out by our experienced team and we will be on hand to assist in every step of the way from the offer stage up until completion.
OFFER HANDLING We go to great lengths to ensure an offer is valid and that the potential purchaser is fully motivated before we put an offer forward to you. All serious offers will be discussed with you in person with all the appropriate research done prior. Not only will we do all we can to get the highest offer possible, unless you specifically request otherwise, your property will remain as “For Sale” across all marketing channels until contracts are exchanged. This helps keep the time between offer agreed and successful completion as short as possible and encourages maximum commitment and effort from the buyer we find.
FREE CONSULTATION WITH INTERIOR DESIGN
COMMUNICATION The sale of your property can be a stressful experience so we will do all we can to mitigate that for you. The best way we find to achieve this is regular communication. To that end, we will call you at least once every two weeks and will come to see you, in person, every four weeks to review the strategy and make any changes we agree are required. The monthly marketing strategy review is a chance to revisit every element of our combined strategy and to see whether there is anything that can be improved upon.
SEARCH ASSISTANCE AND REFERRALS If you're considering moving out of the area, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office in your desired location and access their exclusive local knowledge. Utilise the extensive Fine & Country network to ensure that you receive the best service for your sale as well as for your purchase.
FINE & COUNTRY HOME MOVE CONCIERGE Powered by Just Move In, we’ll take care of all of the tedious administration that comes with moving in and out of a property, including council tax, water and sewerage, gas and electricity, broadband and media, phone, insurance, cleaning, removals and storage.
Fine & Country Interior Design offer a bespoke service to suit every home and every client. Our professional interior design team are on hand to provide a free consultation and quote, prior to bringing your property to the market. Fine & Country Interior Design offer a full complement of services, from simple home dressing and finishing touches, to full staging and furnishing. With an impartial opinion and a skilled eye for detail our highly experienced team can effectively present your home to its greatest advantage.
THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS
The Fine & Country Foundation provides essential funding to homelessness charities in the UK and overseas. Every penny raised goes directly to those who need it most. By instructing Fine & Country, you are helping another vulnerable person transform their lives for good. Fine & Country will donate £100 upon completion of your sale. To give a personal donation, please speak to your agent.
BESPOKE MARKETING STRATEGY At Fine & Country, we don’t just value property, we maximise the value of property. We do this through a three-pronged strategy focussed on maximising Presentation, maximising Exposure and offering the best Service. We will present your property in the best possible way, we will expose it to the largest number of potential buyers and at the same time we will provide you with the best service to ensure you have the best possible experience. Everything that we discuss with you will be one or a combination of these three elements. Upgrade the strategy to Platinum for further marketing enhancements.
GOLD VS. PLATINUM COSTS GOLD: 3% inc VAT and contribution of £1,200 inc VAT PLATINUM UPGRADE: Requires additional client contribution of a further £1300 inc VAT.
DANIEL THOMAS With 15 years’ experience in the sales and lettings industry, Daniel brings with him a passion for estate agency and an inexorable desire to achieve the very best results for his clients. Having helped thousands of delighted home owners to move on to their next chapter, Daniel’s philosophy when it comes to the industry is honest, effective and brilliant. It also harmonises with our brand’s own ethos: “We believe we can do better and it is my mission to prove it one client at a time.” Client-focussed, Daniel believes in creating marginal gains for his homeowners, taking the time to plan, research and understand the unique needs of each and every vendor. Daniel is a firm advocate for the use of modern technology to aid communication at all stages of the process. He believes that mobile and social media can help agents to be more proactive and stay up to speed at the pivotal moments. Communication is at the heart of Daniel’s code, alongside his commitment to honesty and integrity when selling luxury homes and building genuine client relationships. Daniel also believes that beautiful homes deserve beautiful marketing, something he has dedicated time and research to. But don’t take our word for it, here’s what one of Daniel’s premium clients has to say about his process:
TESTIMONIALS While Daniel was marketing my home, I could not have asked any more of him. Nothing was too much trouble. Daniel and his team did a wonderful job of capturing the essence of my home through their professional photos, video and poetic written description. Throughout the process, Daniel met my requests for changes and alterations with understanding and enthusiasm. His proficiency was demonstrated in his frankness and honesty, as on occasions he would explain to me why he felt it best to proceed with his approach to the sale. At these points, we would have an open conversation and decide together what would work best for me and my home. Daniel kept me constantly informed throughout the marketing, providing feedback after every viewing, and providing regular messages updating me of conversations he had with potential buyers. If you want an estate agent who is passionate and enthusiastic about achieving a great result for you and will work tirelessly to achieve this, then you should look no further. I would, and do recommend Daniel to anyone looking for a little more from their estate agent.’ – Gail Porter ‘Daniel is one of the best estate agents in the country. Having dealt on many occasions with many agents his tenacity and drive to bring a sale through is second to none. He sets himself marginal gains for his clients and always has the drive to succeed. The one thing that has really impressed me is his integrity and dedication to his sales. Thoroughly recommended and absolutely impressed’ – Victoria Green ‘Daniel and his wonderful team exceeded our expectations throughout the sale of the family home. Communicative, helpful and empathetic. The service he provided was very good. I wouldn’t hesitate to recommend him to anyone – a very good and professional Estate Agent’ – Sarah Field ‘Daniel does more than find you a buyer for your home, he guarantees the sale goes through and for us that meant we were able to move into our dream home! Complications in our chain lead to delays which caused the people selling to us to become frustrated, they were using an online only agent, which meant I had to keep them up to date with what was happening, however Daniel took this over and spoke to both my wife and I and the people buying our home, their agent and the people we were buying from daily. His ability to keep everyone informed with an honest appraisal of the situation and the impact events had on timescales held our chain together and it is without doubt that we would not have completed our move if it was not for his hard work’ – Ian Burley
THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS
Each Gold or Platinum Marketing Service ordered will generate a £10 donation to the Fine & Country Foundation. Charity no. 1160989, striving to relieve homelessness.
Fine & Country Stourbridge and Kidderminster Northfield House, 176 Lower High Street, Stourbridge DY8 1TG T: +44(0)1384 958 810 | M: +44 (0)7884 435320 stourbridge@fineandcountry.com
Fine & Country Birmingham 20 The Mailbox, Wharfside Street, Birmingham B1 1RD T: +44(0)121 272 6800 | M: +44 (0)7884 435320 mailbox@fineandcountry.com
Registered in England and Wales. Company Reg No 08775854. VAT Reg No 178445472 Head Office Address: 1 Regent Street Rugby CV21 2PE