LAND AND NEW HOMES LAND AND NEW HOMES
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The land and new homes specialists We understand the difference between a standard development promotion and a successful campaign. Within our network of UK and International offices, Fine & Country provides both expert advice and a professional service to some of the world’s most prestigious residential developers. Fine & Country Land and New Homes offers a tailored service meeting the specific needs of today’s developers. We strive to animate the potential market through innovative and focused marketing. We handle land acquisition to completion of re-sales, development appraisals to marketing strategies and offer investment advice for both individual purchasers and larger portfolio investors. Our bespoke services include: • Land sourcing and site acquisitions • Feasibility advice and market research • Advice on floorplans to maximise revenue • Development and planning consultancy • Professional valuations • Off plan marketing and sales • Targeted marketing • Lettings and management services
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About Fine & Country Fine & Country is a global network of offices in over 300 locations worldwide specialising in the marketing and sale of prime properties. The Fine & Country brand is operated by an international team of some of the industry’s leading experts in the estate agency industry and operated by a team of professionals at the global headquarters in London. Fine & Country differentiates itself by delivering a successful lifestyle strategy using the latest technology and marketing techniques. With our showrooms on Park Lane, London, our in-house design studio and our own IT company, we are able to deliver our agents and their clients widespread, high quality, intelligent and creative concepts for enhanced success on a national and international level.
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Land sourcing and site acquisitions Our land team assists clients to find sites suitable for development. Our clients include individual investors, builders, developers and public companies alike. Our multi-disciplined team can provide a professional opinion which will enable every site to be addressed correctly from acquisition through to the selling of the completed properties. We can also offer other professional services by way of partnerships we have with local and national consultants within the architectural and planning sectors, which can be offered in part or whole.
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Development consultancy We are able to provide a comprehensive feasibility service to individuals, businesses, investors and developers on property development creating maximum value and profit assisted by innovative vision and expertise. We can also facilitate development finance packages to ensure the development opportunity can be delivered. We have expertise in: • Mixed use developments • Community housing in urban and rural areas • Self-build plots • Feasibility studies • Concept studies • Planning advice • Site finding • Valuation services • Sale of multiple site portfolios • Facilitating the promotion of the Green Belt land through the local plan • Identifying and securing sites for retirement and medical uses • Advising on legal and contract matters
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Planning consultancy We can provide advice on all planning matters on a practical and positive basis to developers, builders, investors, financial institutions and individuals. This bespoke service provides a multi-disciplined approach incorporating views from architects, chartered planning consultants, valuers and surveyors. Dealing with planning work, our highly experienced team has a thorough knowledge of current planning legislation. This department works with consultants who have diverse experience in different forms of planning. • Master planning • Planning applications • Design and access statements • Pre-application discussion and negotiation • Legal agreements • Planning appeals • LDF advice • Affordable housing provision • Agricultural and rural planning matters • Eco and green matters • Enforcement action • Localism expertise
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Expertise and service standards We are committed to a service delivery that fulfils your needs and building a relationship with mutual trust. Being experts in their local area, our agents understand the marketplace and how to deliver the maximum value per unit within the timescale required. A comprehensive report and pricing re-evaluation will be provided on a regular basis to ensure that prices reflect changes on the housing market. Every Fine & Country agent is a highly proficient and professional property consultant, operating to a strict code of conduct. Each agent is a member of a redress scheme. By working with a Fine & Country agent, you will benefit from their local knowledge experience, expertise and contacts as well as courteous and well trained staff. They will assist, advise and inform you through each stage of the campaign. Professional valuations Our development experts are meticulous with their valuations, taking every land detail and the surrounding area into careful consideration.
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International exposure As international barriers are shrinking, it is important to be able to take advantage of a worldwide property market. For expatriates returning, international investors, executives of global companies relocating and that perfect retirement home in the sun – Fine & Country promotes luxury properties and operates on an international level. The Fine & Country brand is expanding all the time – the successful formula of local expertise, coupled with creative and intelligent marketing is extending into the lucrative international market. Fine & Country is now a multi-award winning specialist in the luxury property market in over 300 locations worldwide spanning the UK, the Channel Islands, France, Portugal, Spain, Hungary, South Africa, West Africa, Dubai, Egypt, Australia and Russia. The seamless reach around the globe is underpinned by our global referral system and our intelligent website which offers potential purchasers one of the finest selections of high quality properties for sale in the world.
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The marketing approach Our aim is to produce smart and cost effective marketing campaigns focused directly at your target market. Our overall marketing approach offers a wide range of offline and online tools to allow property consultants to tailor their marketing campaign to a certain type of property and to a particular suitable geo-demographic audience. Whether you require a simple property brochure or you wish to employ us as your key agent to promote your development through our global network, the choice is yours. We believe that developing an annual marketing plan for your project is the first step in creating an upward spiral to success. The plan aims at saturating a targeted market with your project associated to the Fine & Country brand and delivering a consistent and comprehensive identity throughout the year. The plan will, amongst others, detail the extensive marketing mix Fine & Country will use to maximise brand awareness and why your project is a safe and sound investment. The following sections detail all the marketing and promotional tools available to promote your development successfully.
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Ready when you are Fine & Country New Homes is our specialist division dedicated to connecting property developers to those who are looking for a stress free, DIY free lifestyle.
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Market intelligence We combine market knowledge, practical experience and the latest technology to provide you with unique market insight. Alongside design and campaign planning we analyse your customer base and listen to your requirements to develop a complete marketing strategy. We utilise statistical analysis to ensure that developments are targeted effectively to a carefully selected audience able to generate higher than average response rates. Using our data sources, we assemble information on the buying trends of purchasers in relevant markets which includes age, sex, employment and marital status, income, location and other major demographic factors. Beyond this, we also use our network of partners to carry out an even broader analysis which includes newspaper readership statistics and brand preferences. The result – a truly unique insight into the needs and aspirations of your target audience.
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Technology Fine & Country embraces all forms of new technology, maximising your development’s visibility in order to reach the technology savvy audience and achieve a better result. Fine & Country has invested in its own IT department which plays a vital role in the company’s operations, ensuring all developments are presented professionally online. The Fine & Country website – www.fineandcountry.com offers customers the possibility to search properties on an international, national and local level. Each office has its own micro-site, which gives tailored information on each area, helping to improve the website’s ranking within online search engines. The website is responsive, user-friendly and can be viewed on all devices, from phones to PCs. Also, for visitors who would like more information about a property or about Fine & Country, a live chat service is available 24/7. This service enables us to help our customers, even outside of office hours. Fineandcountry.com has a dedicated Land and New Homes search facility, directing potential buyers directly to your development. Social Networking (Youtube, Facebook, Twitter & LinkedIn) – we are active on all major social networking channels including Facebook, Twitter, Youtube and LinkedIn, allowing visitors to comment, like and share properties and other industry related topics. The Fine & Country website is also fully integrated with social networking bookmarks and sharing facilities.
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Bring your development to life Viewers retain 95% of a message when they watch it in a video compared with 10% when reading it in text.* Recognising that video advertising is 48% more effective than static advertising**, we offer the opportunity to present your development in a range of active formats. A videoette of the development is a showreel that combines a dynamic series of images of the property with a voiceover and enticing background music. Whilst videoettes bring properties to life using still photography, full HD video takes property presentation to the next level, enhancing the home’s character and lifestyle elements. We therefore offer the option to upgrade to a professional HD video, or UAV (drone) video and stills – or both - to truly bring out your development’s unique charm. Your videoette or video will be broadcast on the Fine & Country website and YouTube channel and can be shared by email and via our Facebook page. * Cisco and Internet Advertising Bureau (2013) ** Insivia (2014)
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The design studio We give you the tools to develop a bespoke marketing strategy for each of your properties. You will have access to our dedicated in-house design studio that creates intelligent and imaginative designs and marketing material. Our team of qualified designers and desktop publishers work with individual offices on specific requirements, ensuring the high quality and look of the branding is consistent and compliant throughout the campaign. Our agents also have access to an online digital hub on which direct mail cards, leaflets and brochures can be easily customised. Once the marketing piece has been designed by the agent, it can be printed and delivered to the bespoke mailing list within 24 hours. The design studio also provides a wide selection of signage options including on-site signage, off-site directional signs, billboards, AA signs and site hoardings. The design studio can create professional HTML emailers to present your development to the online audience, with page-turners of the fulfilment brochure also produced to showcase the development’s full details in an interactive format.
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The power of the Media Centre The dedicated Fine & Country Media Centre based in the Park Lane Head Office ensures that Fine & Country appears in as many national and international publications as possible, building and sustaining brand awareness. The Fine & Country Media Centre team regularly secure editorial coverage throughout the printed and online press. We achieve brand and property exposure in a range of high profile newspapers and magazines such as The Sunday Times, The Times, the Financial Times, The Saturday Telegraph, The Evening Standard, Country Life, The Wall Street Journal and The Epoch Times to name but a few. With the ever increasing importance of new technologies in the way people read the news, the Media Centre has become increasingly active online, animating the Fine & Country Facebook, Twitter, Pinterest, Google Plus and LinkedIn pages. Whilst editorial coverage cannot be guaranteed, please discuss the opportunity with your local Fine & Country agent.
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The Sunday Times Feature Title: Exit Strategies F&C Office: Shrewsbury Date Out: 7th August 2016 Size: 1 page Circulation: 806,375 Eq. Ad Value: £90,090
The Mail on Sunday Feature Title: My home had a Virgin rebirth F&C Office: Witney Date Out: 26th April 2015 Size: 1 page Circulation: 1,444,397 Eq. Ad Value: £55,800
Wall Street Journal Feature Title: Carve out the perfect country life F&C Office: Mayfair Date Out: 16th January 2015 Size: 1 page Circulation: 65,496 Eq. Ad Value: £34,895
The Daily Telegraph Feature Title: Go outside and play F&C Office: Newtown Date Out: 18th June 2016 Size: 1/10th page Circulation: 481,525 Eq. Ad Value: £5,900
Horse & Hound Feature Title: Soak up Suffolk F&C Office: Bury St Edmunds Date Out: 30th June 2016 Size: 1/4 page Circulation: 44,458 Eq. Ad Value: £5,900
The Week Feature Title: Best properties on the market, Mill Houses F&C Office: West Malling Date Out: 21st May 2016 Size: 1/3 page Circulation: 202,842 Eq. Ad Value: £1,808
Country Life Feature Title: Enchanting gardens F&C office: Leamington Spa Date Out: 3rd June 2015 Size: 1/3rd page Circulation: 38,739 EAV: £1,815
The Financial Times Feature Title: Hot property: Towers F&C Office: Cascais Date Out: 21st March 2015 Size: 1/3 page Circulation: 210,511 Eq. Ad Value: £31,300
The Times Feature Title: Village people F&C Office: Cambridge Date Out: 23rd January 2015 Size: 1 page Circulation: 390,765 Eq. Ad Value: £27,195
The Epoch Times Feature Title: Barcelona F&C Office: Barcelona Date Out: 26th May 2016 Size: 1 page Circulation: 1,314,375 Eq. Ad Value: £53,336
Coast Magazine Feature Title: 20 homes to buy beside the sea F&C office: Swansea Date Out: December 2015 Size:1/6th page Circulation: 29,203 EAV: £567
Daily Express Saturday Magazine Feature Title: The barn legacy F&C Office: Grantham Date Out: 7th March 2015 Size: 1/2 page Circulation: 448,256 Eq. Ad Value: £15,680
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National advertising Having analysed the demographics of the average Fine & Country buyer and the readership of various publications, we have chosen the most comprehensive advertising strategy within the printed and online media landscape. You can benefit from high profile advertising in a range of national media such as The Sunday Times, The Saturday Telegraph, The Times, the Financial Times, the Evening Standard and Horse & Hound as well as specialist publications and websites worldwide, including national newspaper tablet apps and websites. Bespoke advertising campaigns can also be organised for your development.
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Head Office, Mayfair, London Access the lucrative London and international buyers’ market from our prestigious showroom on Park Lane, London W1. Fine & Country New Homes are headquartered in Park Lane, Mayfair, London, where prominent well-planned displays are available to promote your development. The office frontage spans over 40ft and displays a selection of Fine & Country properties from all over the globe. Our touch screen technology displayed at the entrance of the office allows prospective buyers to browse through the entire listing of Fine & Country properties 24/7. Regular evening events and exhibitions can also be held at our Park Lane Head Office, giving you access to the lucrative international and London investor market.
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INTERNATIONAL DIRECTORY HEAD OFFICE
HUNGARY
RUSSIA
UAE
LONDON 119-121 Park Lane, Mayfair London W1K 7AG Tel: +44 20 7079 1515 Fax: +44 20 7629 2329 admin@fineandcountry.com
BUDAPEST Palazzo Dorottya, Apaczai Csere Janos utca 15 1051 Budapest, Hungary Tel: +36 1 374 0129 hungary@fineandcountry.com
ST. PETERSBURG Office 7, House 43, Furshtatskaya Street St. Petersburg, 191123, Russia Tel: +7 (812) 322-52-01 Tel: +7 (812) 937-37-47 stpetersburg@fineandcountry.com
DUBAI HEAD OFFICE Saba Tower 1, Office 301, Jumeirah Lakes Tower Tel: +971 4 427 0202 info@fineandcountry.ae
Fine & Country Golf Tel: +44 20 7030 3590 golf@fineandcountry.com
AUSTRALIA SYDNEY 316 New South Head Rd Double Bay, NSW, 2028 Tel: +61 1300 960 037 au@fineandcountry.com
EGYPT CAIRO 30 Lebanon St., Mohandseen Tel: +202 3344 3060 ahmed.sherif@fineandcountry.com
FRANCE CANNES 13 Rue Pasteur, Cannes 06400 Tel: +334 92592593 cannes@fineandcountry.com
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ITALY ROVERETO Via Santa Maria 7, Rovereto 38060 Tel: 0039 3479 944 378 rovereto@fineandcountry.com
NAMIBIA
SOUTH AFRICA RIVONIA International Realty, 29 Autumn Street Tel: +27 11 234 6545 support.sa@fineandcountry.com
WINDHOEK Post street 10\11, Kaiserkrone Tel: +264 61 229306 admin@fineandcountry.co.na
SPAIN
PORTUGAL
MARBELLA Marbella Club Hotel Bulevar Principe Alfonso von Hohenlohe Marbella Málaga, 29602 Tel: +34 952 76 40 10 marbella@fineandcountry.com
ESTORIL Avenida Aida Edifício Arcadas do Parque, Loja 19 2765-187 Estoril Tel: +351 214 643 636 infoirg@fineandcountry.com ALGARVE Praia da Carvoeiro Rua do Barranco, 62 Carvoeiro, 8400-569 Lagoa Tel: +351 282 354 140 algarve@fineandcountry.com
HEAD OFFICE Tel: +34 607 503 584 spain@fineandcountry.com
USA FLORIDA 9550 West US Hwy 192, Clermont Florida 34714, USA Tel: +44 001 407 908 0082 florida@fineandcountry.com
WEST AFRICA LAGOS 13 Adetokunbo Ademola St. Victoria Island Tel: +234 12710722 maitamaheights@fineandcountryng.com
THE CHANNEL ISLANDS JERSEY 5 King Street, St Helier, Jersey JE2 4WF Tel: +44 1534 840022 jersey@fineandcountry.com
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