F&C Real Estate Marketing Excellence

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Taking the best of Portuguese residential property to the world.

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Fine & Country in Por tugal

Introduction

Presenting your property to a vast international audience with unique marketing techniques that bring real results.

“The team of professionals behind Fine & Country in Portugal offers unrivalled experience in the marketing of luxury real estate.”

The directors of Fine & Country’s various regional offices in Portugal are some of the most seasoned professionals in the industry. Our multi-national teams know how to target international buyers and have an in-depth understanding of the local market. Working in close cooperation with Fine & Country’s head office in London and associate agents around the world, our network of Portuguese offices covers Greater Lisbon, Cascais, Estoril, Sintra and surrounding regions as well as the whole of the Algarve.

Our unique marketing approach ensures that your property is presented properly via top quality marketing materials and communication channels that show real results. By appointing Fine & Country Portugal to sell your property, you can be assured of a level of service befitting of one of the world’s leading names in luxury real estate.

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The finest address in London and a network of offices in more that 300 locations worldwide.

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A worldwide presence

International

Fine & Country is the fastest growing global network of estate agencies specialising in the marketing of luxury residential property.

“From the head office on Park Lane in London’s exclusive Mayfair, Fine & Country has expanded throughout the UK and internationally.

In the United Kingdom, the name Fine & Country has become synonymous with luxury property with over 200 offices in prime high-street locations throughout the country. From its roots in the UK, Fine & Country has expanded internationally and continues to grow year on year. In 2015, the USA, Hungary and Ireland are amongst the countries to have joined a network that stretches from Spain, France and Portugal to Russia, South Africa, Egypt, The United Arab Emirates and beyond.

Fine & Country is fast becoming recognised as one of the world’s leading names in luxury residential real estate. Here in Portugal we offer our vendors access to this global resource backed up by award-winning marketing techniques.

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A prime sea-front location in Estoril and Central Lisbon offices in the historic Chiado district.

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Lisbon & beyond

Central Por tugal

Expanding from Estoril and Lisbon we cover coastal districts to the north, east and south of the capital.

“Fine & Country agents in Portugal are all situated in the most privileged locations.”

In Estoril, our office occupies one the most iconic ocean-front buildings, previously home to the regional tourism offices and just a short walk from the famous Estoril Casino and the luxurious Estoril Palácio Hotel.

In Lisbon, we are in the heart of the cultural and artistic district of Chiado in an historic building just a few metres from the famous São Luiz theatre.

In March 2015 we expanded from Greater Lisbon to open our Fine & Country office in Comporta to serve an area of rare natural beauty where some of Portugal’s most exclusive new golf & tourism development projects are taking place.

Further expansion is planned to the north and east of the capital.

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Our boutique real estate offices are designed to create a welcoming and relaxing environment in which to receive our clients.

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Throughout the Algarve

Algarve

Upholding the principals of the Fine & Country brand, we strive to offer an unparalleled level of service to our clients, be they buyers or vendors.

“A growing network of offices across the Algarve offers the region’s finest collection of properties for sale, from east to west.”

Our offices across the Algarve enjoy prime locations, amongst them the main harbour-front avenue in Lagos, a prominent building in Praia da Luz and downtown Praia do Carvoeiro. The Algarve’s exclusive golden triangle area comprising Quinta do Lago and Vale do Lobo is also served by a local office.

Elsewhere in the Algarve, we work closely with associate agencies in order to offer our buyers and vendors a truly regional service.

Consolidating our position as the region’s leading name in luxury real estate, the network of Fine & Country agencies in the Algarve continues to grow, bringing together some of the most experienced property professionals in the market who share the resources of a great global brand.

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Sit back, relax, and watch our comprehensive marketing strategy spring into action.

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Fine & Country exper tise

Service

Fine & Country recognize that the more prestigious a property, the smaller the target market and thus the greater the importance targeted marketing and high quality promotional materials carry.

“We offer a refreshing approach to selling exclusive homes, combining individual flair and attention with the local expertise of independent estate agents to create a strong international network with powerful marketing capabilities.”

With Fine & Country you will be treated with respect by a team of trained professionals. You benefit from their local knowledge, experience, expertise and contacts as well as well-trained, educated and courteous staff. You are assisted, advised and informed through each stage of the property transaction. Every Fine & Country agent is a member of a redress scheme and is bound to uphold the standards demanded by the company both in the UK and internationally.

In Portugal, the Fine & Country agents are all government licensed and members of APEMIP, Portugal’s association of real estate agencies, and the British Portuguese Chamber of Commerce. We strictly adhere to government regulations whilst working closely with leading legal and fiscal advisors to ensure the highest level of service for our vendors and buyers at all stages of the transaction.

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Placing you property under the eyes of serious buyers all around the world.

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The importance of exposure

Marketing

Fine & Country’s multi-award winning marketing has true global reach, backed up here in Portugal with extensive local exposure

“Presenting your property professionally to the widest possible audience enhances your chances of achieving the best price in the shortest time.”

For an astounding fifth year in a row Fine & Country has won the Best Real Estate Agency Marketing UK award and went on to be awarded the Best International Real Estate Agency Marketing at the International Residential Property Awards in 2014.

In Portugal, the power of Fine & Country’s international marketing is backed up by extensive advertising and unique marketing channels targeting markets such as China for Golden Visa buyers and France along with other European countries for the important retirement market under Portugal’s Non-Habitual Resident tax regime.

Fine & Country Portugal is regularly quoted in the international press as a leading authority on investing in Portugal, further enhancing our reputation as a market leader.

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“The Fine & Country website ensures the maximum level of traffic to a global selection of properties.”

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Fine & Country technology

Digital

Fine & Country has invested in its own IT department, allowing it to respond rapidly to new technologies

“Fine & Country agents have access to over 65 property portals in 30 countries on five continents as well as dedicated golf and equestrian property websites.�

The I.T. department plays a vital role in Fine & Country operations, ensuring all properties are presented professionally on our website and then showcased on major property portals. Fine & Country agents in Portugal operate regional micro-sites within the framework of fineandcountry.com ensuring worldwide exposure and providing tailored information on the local area.

With 88% of all property searches believed to start online, fineandcountry.com offers customers the possibility to search properties on an international, national and local level. The website is fully responsive ensuring that all pages are correctly displayed on devices such as tablets and smartphones as well as computer screens.

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Once you have decided to market your property, the most critical factor is exposure to the maximum number of buyers.”

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The power of press adver tising and PR

Press & PR

The PR team at Fine & Country’s Park Lane office ensure maximum press coverage in the UK and internationally.

“Extensive press advertising in UK national newspapers and leading publications here in Portugal make Fine & Country one of the most visible real estate brands.”

Fine & Country Portugal works closely with the PR and media planning teams at the Park Lane office in London, ensuring that our properties are exposed to a vast international audience.

In 2014, Fine & Country Portugal’s combined PR coverage in the UK and international press equated to an equivalent advertising value in excess of £240,000. We were featured in prominent media both in print and online such as the Sunday Times and Financial Times newspapers, the Wall Street Journal online and the Chinese language Epoch Times.

Fine & Country officially rates as the most visible estate agency in the UK press with 2014 advertising exposure valued at more than £1 million.

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A high quality magazine that reflects the lifestyle of our discerning clients.

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Prestige lifestyle magazines

Publications

Fine & Country lifestyle magazines are the perfect medium to capture the interest of our target market

“Exclusive Home Worldwide provides a selection of some of the finest properties for sale around the world and is available free of charge from any Fine & Country office.”

The editorial team at Fine & Country in London produces a range of high quality magazines. Amongst them Exclusive Home Worldwide, a special edition published quarterly that showcases selected properties from Fine & Country’s offices around the world.

In addition to the circulation of the printed edition through international offices and strategically selected distribution points, a digital version of the magazines is sent by e-mail to a fast growing database of over 75,000 Fine & Country clients.

The magazine carries a wealth of beautifully illustrated articles covering travel, architecture, property and luxury living. Fine & Country Portugal places a minimum of 12 full-page advertisements in every edition of the magazine, each showcasing one of our prestige properties.

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A division of Fine & Country is dedicated to marketing golfing properties around the world.

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Property par excellence

Golf property

Fine & Country Golf is a preferred partner of European Tour Properties and Troon Golf.

“Fine & Country Golf offers access to an exclusive portfolio of the most sought-after golfing property around the world.”

Fine & Country Golf is a dedicated specialist division of Fine & Country that markets and sells properties from an exclusive portfolio of elite golf properties around the globe. We offer a tailored service meeting the specific needs of today’s property developers and vendors of properties on golf courses with innovative and focused marketing strategies.

Through an extensive network of over 275 offices worldwide, Fine & Country Golf offers a one-stop solution for any property purchaser looking to buy or invest in prestigious golf properties in some of the world’s finest golfing destinations. All listings of properties on golf courses in Portugal are automatically placed on the Fine & Country Golf website in addition to our main website.

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The Channel Islands

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Directory HEAD OFFICE

PORTUGAL

SPAIN

LONDON

LISBON

MARBELLA

119-121 Park Lane, Mayfair, London W1K 7AG Tel: +44 20 7079 1515 Fax: +44 20 7629 2329 admin@fineandcountry.com

Rua António Maria Cardoso nº64, Chiado, 1200-310 Lisboa Tel: +351 213 420 250 infoirg@fineandcountry.com

Marbella Club Hotel Bulevar Principe Alfonso von Hohenlohe Marbella, Malaga, 29602 Tel: +34 952 76 40 10 marbella@fineandcountry.com

C ASC AIS

EGYPT

Av. Aida, Edif. Arcadas do Parque, Loja 19 – Apartado 149, 2766-902 Estoril Tel: +351 214 643 636 infoirg@fineandcountry.com

C AIRO

COMPORTA

30 Lebanon St. Mohandseen Tel: +202 3344 3060 Fax: +202 3344 3070 ahmed.sherif@fineandcountry.com

Rua do Secador nº13, 7580-648 Comporta Tel: +351 265 497 302 infoirg@fineandcountry.com

MÁLAGA Alameda principal 7 bajo Málaga, 29001 Tel: 00 34 607 503 584 spain@fineandcountry.com

ALGARVE Praia da Carvoeiro

THE CHANNEL ISLANDS

FRANCE

Rua do Barranco, Bloco II/III, Loja 70, Carvoeiro, 8400-569 Lagoa Tel: +351 282 354 140 algarve@fineandcountry.com

16-18 Mansell Street, St Peter Port, Guernsey GY1 1HP Tel: 0044 1481 727989 guernsey@fineandcountry.com

C ANNES

Praia da Luz

13 Rue Pasteur, Cannes 06400 Tel: +334 92592593 cannes@fineandcountry.com

Rua Direita 44, Luz, 8600-160 Lagos Tel: +351 282 771 007 luz@fineandcountry.com

Lagos

HUNGARY PALAZZO DOROTTYA Apaczai Csere Janos utca 15 1051 Budapest Hungary Tel: +36 1 374 0129 hungary@fineandcountry.com

Avenida dos Descobrimentos 43F, 8600-645 Lagos Tel: +351 282 761 613/4 lagos@fineandcountry.com

Quinta do Lago Blevins Franks building, Quatro Estradas EN 125, 8100-316 Loulé Tel: +351 289 098 674 quintadolago@fineandcountry.com

IRELAND

RUSSIA

DUBLIN

ST. PETERSBURG

18 Merrion Row Dublin 2 Tel: 00 353 01 490 0687 Email: pat.riney@fineandcountry.com

Office 7, House 43, Furshtatskaya Street, St. Petersburg, 191123, Russia Tel: +7 (812) 322-52-01 / +7 (812) 937-37-47 stpetersburg@fineandcountry.com

NAMIBIA

SOUTH AFRICA

WINDHOEK

RIVONIA

Post street 10\11, Kaiserkrone Tel: +264 61 229306 admin@fineandcountry.co.na

International Realty, 29 Autumn Street Tel: +27 11 234 6545 info@fineandcountry.co.za

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GUERNSEY

JERSEY 5 King Street, St Helier Jersey JE2 4WF Tel: +44 1534 707900 jersey@fineandcountry.com

UAE DUB AI HEAD OFFICE Saba Tower 1, Office 301, Jumeirah Lakes Tower Tel: +971 4 427 0202 info@fineandcountry.ae

WEST AFRICA LAGOS 13 Adetokunbo Ademola St. Victoria Island Tel: +234 12710722 maitamaheights@fineandcountryng.com

UNITED STATES OF AMERICA Planned for 2015

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