A promotional feature for Guild of Fine Food
REVERSE THE DOWNTURN
PUT MORE MONEY IN YOUR TILL
NEW L I A T RE N O I T O M O R P E M E SCH INCREASE MARGIN AND MAKE MONEY IN 2011. EXCLUSIVE TO GUILD OF FINE FOOD MEMBERS. The Guild of Fine Food has developed a brand new scheme to help retailers survive recession hit Britain. We are negotiating with our 700 producer members and have handpicked a selection of cracking foods on which we’ve secured big discounts unique to Guild retail members. Over the coming months, this ongoing promotion will help you drive sales by offering genuine reductions on the prices you offer in store OR just make you more money by increasing margin. The choice is yours. The next two pages list our introductory collection of foods and the details of the deals we’ve negotiated on your behalf. Choose all or simply those you know will sell in your store.
Guild members will find shelf barkers enclosed in this issue of Fine Food Digest, to highlight these products on shelf. Throughout 2011, each issue of FFD will roll out more and more great deals that we are currently negotiating to help increase margin. If you’re not currently a Guild member – it’s just £95 plus VAT for a year – your first deal on our offers will comfortably cover that. You’ll find full details of membership benefits and how to join on page 30. Remember – these discounts are unique to Guild of Fine Food members – you won’t find them anywhere else. Vol.12 Issue 3 · April 2011
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THE PROMOTIONS GRIOTTINES®
These high quality Morello cherries are seeped in Kirsch or Cointreau® for the ultimate mouth-watering addition to a simple dessert or a sumptuous and extravagant dinner party. Perfect for spring, and summer, in fact we can’t think of an occasion when they’re not perfect ! Available exclusively from Keylink in 5cl or 35cl jars/gift boxes. Free with every jar – a promotional recipe booklet containing 13 ideas and serving suggestions created expressly for your customers. THE DEAL: 20% off retail jars, please quote PROMOGM AVAILABILITY: Nationwide directly from Keylink (minimum carriage paid order of £75. For orders below this level there will be a £4 small order charge) CONTACT: 01142 455400 sales@keylink.org www.keylink.org
DEVONSHIRE TEAS
Devonshire Tea is a unique blend of black tea created using only the finest leaves from four Kenyan Fairtrade Estates. Blended by a family company based in Plymouth, it delivers a delicious and complex flavour that your customers will love. They will also love the fabulous offer the company is making on Devonshire Tea “40 Count” tea bags – a free jute bag. THE DEAL: Buy one case of 48 boxes of ‘40 count’ tea bags and you’ll receive 20 of our stylish souvenir jute shopping bags absolutely FREE. You can then do an ‘in-store’ offer. We suggest ‘Buy 2 boxes of Devonshire Tea and get a FREE bag’ AVAILABILITY: Whole of UK, buy one case of 48 boxes, FREE delivery CONTACT: Gavin Sheppard, 01752 220226 info@devonshiretea.com
CANTON TEA CO
All the artisan teas from this specialist supplier of high quality Chinese tea and teaware are handpicked and made today just as they have been for two thousand years. The company’s experienced buying partner lives in Guangzhou and buys direct from small traditional tea farms which is your customer’s guarantee the quality and authenticity of the teas is second to none. Don’t take our word for it, Canton Tea picked up six Golds in the 2009 Great Taste Awards and dominated the green tea category in 2010 with a further eight Gold Awards. Jasmine Pearls shows its class by winning top stars each year. Hand-rolled, soft young tea leaves layered with fresh jasmine blossoms for a heady, perfectly balanced infusion. Flowering Teas are young white tea leaves, hand-tied around colourful blossoms. When in hot water they blossom out and release a deliciously fragrant, honeyed infusion. THE DEAL: 25% OFF: Jasmin Pearls. 50g Mixed Flowering Teas.50g. Sweet Osmanthus Flowering Teas.50g Secret Heart Flowering Teas.50g Canton Tea Selection Tin AVAILABILITY: Nationwide (minimum carriage paid order £50, otherwise £5) CONTACT: Jennifer Wood, 0845 519 5575 jennifer@cantonteaco.com
TOM’S PIES
These pies have been the talk of Devon for 5 years, ever since owner and head chef, Tom Cull set out to make the county as famous for its pies as Cornwall is for its pasties. Very special ingredients, all locally sourced, are crammed into delicious short crust pastry and the results are stunning judges in food awards as well as an ever increasing band of contented consumers. Steak with pot-roasted carrot & pickled walnut, lamb with chick pea & chorizo, chicken & leek with lemon thyme, hock & pea or Teign Valley venison with butternut squash, caramalised red onion & juniper form part of a range of over 10 pies that are available fresh or frozen. This is your customers’ chance to taste how good a pie gets when a proper chef moves into retail. The brand new steak, parsnip & horseradish pie is offered at a 25% discount. THE DEAL: 25% off the brand new steak, parsnip & horseradish pie AVAILABILITY: South West, South East, Midlands for fresh and nationwide delivery frozen CONTACT: 01395 239000 tomlittle@toms-pies.co.uk
Accredited supplier members – want to take part? Contact mike.cook@finefoodworld.co.uk for more information 28
April 2011 · Vol.12 Issue 3
A promotional feature for Guild of Fine Food
ORGANICO – TUSCAN ORGANIC TOMATO
These tomatoes are uniquely traceable right down to the field in which they were grown. Packed and produced by a co-operative of farmers in the middle of the Tuscan countryside with ethical standards for labour as well as the environment. The striking new-look design and the exclusive Tuscan origin make this a premium product with a high unit return for retailers, which is well worth testing alongside any basic alternatives. THE DEAL: Organico’s new Tuscan organic tomato range is on promotion at 33% off AVAILABILITY: National via Organico (minimum order applies) phone for details, also available via Hider, Queenswood, Tree of Life CONTACT: Freda Catrell, 0118923876 sales@organico.co.uk
CAPTAIN TIPTOES AND THE OCCASIONAL SNACK COMPANY
(The new moustache on everyone’s lips) A brand new snack, to make your customers laugh out loud, but with serious credentials – made by artisan nut roasters Olives Et Al in Dorset with brand new packaging and a new web site – welcome to the wonderful world of Captain Tiptoes and The Occasional Snack Company. A world where seriously splendid snackage meets complete and utter buffoonery – all impeccably delivered with wit, charm and a dash of sophistication. Big PR campaign starting right now means customers will be looking for the Captain in a shop like yours. The range includes: Irresistibly taut Cajun Spiced Nuts, grippingly stout Fire Cracker Rice puffs, courageously pert Chilli Harissa Nuts, undeniably crisp Salt & Pepper Nuts , redoubtably firm Wasabi Flaming Rice THE DEAL: 20% off the first order through this promotion AVAILABILITY: Nationwide (minimum carriage paid order, £200 from the Olives Et Al range, smaller orders £9) for next day service CONTACT: Captain Tiptoes, 01258 474300 ahoy@captaintiptoes.com
THE FINE SEAFOOD COMPANY
This is one of the most luxurious ranges of luxury pre-packed seafood for sale through specialist independents. The dressed Lobster is arguably one of the most eye catching products on the market and the Canadian Lobsters are steamed, processed and packaged in custom built processing facilities overnight to arrive with you within hours of being cooked. This offers you maximum shelf life and maximum taste. Innovative packaging creates stunning impact in your chilled space offering a point-of-difference to any seafood offer. The Finest Quality Canadian Lobster (454g), cooked and dressed and ready to eat. Served with a mayonnaise accompaniment and a slice of lemon. THE DEAL: 15% off the range AVAILABILITY: London & South east via own transport. Nationally via courier (minimum order £100, £15 on smaller orders) CONTACT: 0800 012 6966 info@fineseafood.co.uk www.fineseafood.co.uk
FARRINGTON’S RAPESEED
Duncan Farrington has been passionate about the culinary properties and nutritional benefits of cold-pressed rapeseed oil for years and so Farrington Oils was born in 2005, becoming Britain’s first ‘seed to bottle’ producer. Delicious, healthy and truly British, Farrington’s MELLOW YELLOW® coldpressed rapeseed oil contains Omega 3, vitamin E and has the lowest saturated fat content of any commonly available oil. Farrington’s range of award winning cold-pressed rapeseed oil and dressings are produced at Bottom Farm in Hargrave, Northamptonshire where the family has farmed for four generations and where all crops are grown to LEAF Marque standards. The most recent additions to the range are the one star Great Taste Awards Gold-winning Mayonnaise, a classic blend of cold-pressed rapeseed oil, RSPCA Freedom Food free range eggs with a hint of Dijon mustard and the stunning new Garlic Mayonnaise. Both are additive free and made using Eli Farrington’s own recipes, as are all Farrington’s products. THE DEAL: 20% off retail jars AVAILABILITY: Nationwide – directly from Farrington Oils (minimum carriage paid order £80), as well as Hider Foods, Cotswold Fayre and Michael Bance CONTACT: Jo Giles, 01933 622809 info@farrington-oils.co.uk
GUILD RETAIL PROMOTION SUMMARY – APRIL DEAL 20% Off Griottine Cherries 25% Off Steak, Parsnip & Horseradish Pie 20% Off Full Range Of Canton Teas 20 jute shopping bags free with box of 48 teas 20% Off Captain Tiptoes 33% Off Organico’s Tuscan Organic Tomato 20% Off Farrington’s Rapeseed Oils And Mayonnaise 15% Off Fine Seafood Co’s Dressed Lobster
TEL 01142 455400 01395 239000 0845 519 5575 01752 220226 01258 474300 0118 923876 01933 622809 0800 012 6966
EMAIL sales@keylink.org tomlittle@toms-pies.co.uk jennifer@cantonteaco.com info@devonshiretea.com ahoy@captaintiptoes.com sales@organico.co.uk info@farrington-oils.co.uk info@fineseafood.co.uk
LE GRUYÈRE RETAIL PROMOTION. Available to all fine food shops and not just Guild members, Le Gruyere are running a full in store promotional programme including a sampling kit and a £50 cheese allowance for tasting. See page 7 for full details.
JO TU IN FI R TH ND N E OU OVE GU T R ILD HO TO W
COMPANY Griottine Tom’s Pies Canton Tea Co Devonshire Tea Captain Tiptoes Organico Farrington’s Fine Seafood Co.
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Join the Guild of Fine Food and save time and money. As an independent retailer have you ever thought how much of your day is spent doing the bits that don’t actually earn you any money? You are not alone: 1300 other like-minded businesses felt the same, so they joined the Guild of Fine Food. The Guild can help you: • increase sales through the Retail Promotion scheme and take advantage of exclusive discounts and access to new launches • drive more customers to your door • track down artisan-made food & drink specialities that won’t be found in supermarkets • train your staff in cheese & charcuterie product knowledge and improve retail management through Retail Ready • keep informed on industry news, services and new product launches through Fine Food Digest magazine • stay in the loop on food shows, political views and member activities, with an e-newsletter direct to your desktop • save money with business & vehicle insurance, card transactions, personnel issues, health & safety advice plus much more
To find out how to become a member TODAY, call 01963 824464 or email tortie.farrand@finefoodworld.co.uk Check out our consumer websites too, driving more customers to Guild members’ shops and deli-cafes 30
April 2011 · Vol.12 Issue 3
www.finefoodworld.co.uk/retail