A promotional feature for Guild of Fine Food
REVERSE THE DOWNTURN
PUT MORE MONEY IN YOUR TILL
NEW L I A T RE N O I T O M O R P E M E SCH INCREASE MARGIN AND MAKE MONEY IN 2011. EXCLUSIVE TO GUILD OF FINE FOOD MEMBERS. The Guild of Fine Food has developed a brand new scheme to help retailers survive recession hit Britain. We are negotiating with our 700 producer members and have handpicked a selection of cracking foods on which we’ve secured big discounts unique to Guild retail members. Over the coming months, this ongoing promotion will help you drive sales by offering genuine reductions on the prices you offer in store OR just make you more money by increasing margin. The choice is yours. The next two pages list our introductory collection of foods and the details of the deals we’ve negotiated on your behalf. Choose all or simply those you know will sell in your store.
Guild members will find shelf barkers enclosed in this issue of Fine Food Digest, to highlight these products on shelf. Throughout 2011, each issue of FFD will roll out more and more great deals that we are currently negotiating to help increase margin. If you’re not currently a Guild member – it’s just £95 plus VAT for a year – your first deal on our offers will comfortably cover that. You’ll find full details of membership benefits and how to join on page 30. Remember – these discounts are unique to Guild of Fine Food members – you won’t find them anywhere else. Vol.12 Issue 3 · April 2011
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