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TABLE OF CONTENTS Full-Size Travel Guide ...............................................2, 3 Mini-Guide & Map ........................................................ 4 Online Banner & Tile Ads...............................................5 FingerLakes.org Featured Partners................................6 E-Newsletters .............................................................. 7 AAA/CAA Partner Information Program ....................... 8 Travel Consumer & Trade Show ................................... 9 Group Travel Planner Insert .........................................10 Digital Publications for 2023........................................ 11 New York State Parks Brochure ...................................... 12 Partnership Levels ...................................................... 13 Order Form ..................................................................14 Meet the Team ........................................................... 19
ABOUT FINGER LAKES TOURISM ALLIANCE Finger Lakes Tourism Alliance has been serving the region since 1919 and is the oldest regional destination marketing organization in the nation.
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We operate as a not-for-profit partnership organization that seeks to serve as the hub of information, collaboration and education for growth of a vibrant hospitality and tourism industry. pn
Full-Size Travel Guide A comprehensive resource with everything a tourist might need to know.
100,000 Printed Annually! How do people receive our guides? 33% distributed within the region. Displayed at local airports, hotels, visitor centers, and partner businesses. 67% distributed out of the region within an 8-hour driving range, extending from Maryland to Massachusetts, including major cities such as Baltimore, Boston, Pittsburgh, and Philadelphia. We mail out over 15,000 individual guides a year to people who want to visit the Finger Lakes. Of those who request guides, 70% come to the region within one year.
Ad Types: We offer multiple dimensions and placements to meet your specific goals and budget.
Featured Ads: Inside Front Cover.............$3,366 Back Cover.........................$3,876 Inside Back Cover..............$3,570
Travel Guide Ad Configurations & Cost
7.375 x 10 or bleed' Ad size including bleed 8.5 x11, trim 8.25 x 10.75, Live Image Area: 7.375 x10
$1,020
$1,632
$1,632
$2,040
$2,448
$2,856
$2,040 Ad Copy for our 2023 Full-Size Travel Guide is due: November 1, 2022.
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Full-Size Travel Guide (Cont'd) A widely distributed visitor resource to promote partner awareness.
Enhanced Listing ($87) Stand out by including a photo with your listing in the community section.
Major Event Listing ($128) Include a special event going on at your business or in your community (includes listing in Mini-Guide and Map)
Wedding Page Listing ($150) For couples planning a destination wedding in the Finger Lakes, make sure to be front of mind with a listing on our wedding page.
Offer a Coupon ($128) Reward those who visit by including a coupon in the Travel Guide.
Ad Copy for our 2023 Full-Size Travel Guide (including all of the above listings) is due: November 1, 2022.
Travel Guide Slip Sheet On average, we mail out 15,000 Travel Guides to individuals looking to visit the Finger Lakes. Of those who request guides, 70% visit the region within one year! The slip sheet is included with all of our individually requested Travel Guides. A limited number of spaces are available. Ads are 2.5" x 3.5" on this 8.5" x 11" insert sheet, making yours one of only 6 featured on the entire page. Multiple spaces can be purchased to create larger advertising space, based on availability.
Ad Copy for our Slip Sheet is due: January 5, 2023.
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Mini-Guide & Map There's no match for the no fuss, no battery, no-internet-required help of a map. Typical Distribution Print: 75,000 Online: 8,000
Where Are They distributed?
50% distributed in region 50% distributed out of region
There's something about holding a map in your hands that a GPS can't match! Driving through an unfamiliar area can be daunting. Our Mini-Guide and Map helps tourists plan their visit to your business and successfully navigate to you. This handy pocket-sized guide highlights resources that tourists use most and will keep your organization top-of-mind as visitors make their travel decisions.
What's Inside? Partner business name and phone number. Driving map with detailed road information. Drive times from major cities within a 6-hour driving range.
Advertising Opportunities
Enhanced Listing ($225) Stand out from the crowd at minimal cost by having your business entry highlighted in the next Mini-Guide and Map. Add your logo for only $75 more.
Block Ads ($3,000) Have your organization jump out to visitors with a block ad, limited number of spaces available.
Ad copy is due by: April 10, 2023.
Major Event Listing ($128) Showcase a festival, concert series or other major event going on in your community. Includes event listing in the Travel Guide if submitted by November 1, 2022.
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FingerLakes.org Banner & Tile Ads We can calculate a true return on investment by providing web stats.
Why Advertise on FingerLakes.org? FingerLakes.org is: 608,000 unique visitors to FingerLakes.org in 2021. 1.43M pageviews in 2021! The highest page authority among competitor sites. Highly accessible and compatible on any device. Ad Types: (Can be run on any page of FingerLakes.org)
Banner Ads
Tile Ads
Banner ads appear at the top of the FingerLakes.org home or internal pages and are 960x480 px in dimension.
Tile ads that appear on the home page are 600x400 px, and tile ads that appear on internal pages are 600 x 300 px.
Home Page In Season Pricing April - September
Out of Season Pricing October - March
Banner Ad: $750 Tile Ad: $250
Banner Ad: $600 Tile Ad: $200
Internal Page Please see the next page for a full list of internal page options.
In Season Pricing April - September
Out of Season Pricing October - March
Banner Ad: $600 Tile Ad: $200
Banner Ad: $550 Tile Ad: $150
FLTA staff are available to assist with ad creation for $65/hour.
Ask us about exclusive Banner and Tile ads!
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Ad copy is due: Two weeks prior to publication.
FingerLakes.org Featured Partners Command attention on any page with a Featured Partner Ad.
Featured Partner Ads Featured Partner Ads may appear at the top of any FingerLakes.org internal pages and includes a 600x600 px picture and advertorial.
Internal Pages Arts & Entertainment - Attractions - Bed & Breakfasts, Inns - Boat CruisesBreweries, Cideries & Distilleries - Camping - Dining - Events Calendar - Fall Activities - Family Friendly Destinations - Farms & Farmers Markets - Finger Lakes Wine Trails - Fun for Kids - Hotels & Motels - Lodging - Museums & Historical Sites - Outdoors - Packages - Resorts & Spas - Shopping - Spas Things to Do - Timeshares - Tours & Transportation - Vacation Rentals Weddings - Wineries - Winter Activities In Season Pricing April - September: $650 Out of Season Pricing October - March: $450 FLTA staff are happy to assist in analyzing data to ensure your advertisements are on pages that are most advantageous for your business. Ad copy is due: Two weeks prior to publication.
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Finger Lakes E-Newsletter Ads
Three options that outperform industry standards, with two reaching 60,000 subscribers.
Partner Newsletter A monthly business-to-business communication with subscribers made up of more than 700 of FLTA's partners. Our newsletter features FLTA news, events, and regional opportunities for partners– making it an ideal place to advertise. Take advantage of this opportunity to network and build business-to-business revenue. Ads and Advertorials are available for $150.
Public Newsletter A bi-monthly publication (6 times a year) that is sent to more than 60,000 qualified and actively subscribed recipients. Detailing Finger Lakes region news, events, and special partner deals, it offers travelers vacation planning tools and ideas.
Standards of Excellence +30% Open Rate Click Rate 3x Industry Standard Includes Dynamic Content
Ads and Advertorials are available for $600.
Trusted Resources Dating Back Decades
Exclusive Newsletter Working with FLTA staff, partners can send their own content to our extensive subscriber list of more than 60,000 subscribers. Content provided by the partner will be fed into the FLTA public newsletter template and sent to contacts looking for information on the Finger Lakes. Public exclusive newsletters are available for $1,500.
Ad copy is due: Two weeks prior to newsletter publication.
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AAA/CAA Partner Information Program Reach industry leading travel planners through investment in our training and materials distribution program. Finger Lakes Regional Travel Guide Distribution Hundreds of AAA/CAA offices west of the Mississippi are some of the largest distributors of the Finger Lakes Regional Travel Guide.
Finger Lakes Training Curriculum Finger Lakes Tourism Alliance provides AAA and CAA offices with training materials annually to inform agents of attractions, restaurants, retail, outdoor adventure, historic, natural and cultural landmark opportunities for visitors. Program partners may offer notable updates from their business to be included in presentations.
The AAA/CAA program connects your organization to travel hubs in New England, Ohio, the Mid-Atlantic, extending across the United States and reaching into Canada.
Partner Materials Distribution Program partner brochures will be directly mailed to each participating AAA/CAA club office. Reorder forms will be included in packaging so club offices can take advantage of restocking throughout the year.
Quarterly Email Updates to AAA Offices FLTA sends quarterly newsletters to over 900 AAA/CAA contacts, updating agents on seasonal events and new developments, and reminding them to reorder partner materials.
Additional Benefits Business listing and 150-word description on FingerLakes.org AAA Partner Program Page. Opportunity to participate in additional training calls and webinars as requested by AAA/CAA offices.
As AAA/CAA agents create Finger Lakes itineraries for clients, your business will be front-of-mind.
Participation in this program is $1,100 for a 12 month period of time. A $50 discount will be given to those renewing their inclusion in the program. Sign Up Deadline: December 31, 2022 Deadline to receive distribution materials: February 15, 2023
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Travel/Consumer Trade Shows Seek national collaboration and improve group travel from key geographic regions.
2023 Group Travel/Consumer Trade Shows Schedule AAA Pittsburgh Travel Showcase January 20-22, 2023 Pittsburgh, PA FEATURED OPPORTUNITIES: Brochure Sponsorship, In-person Sponsorship In-Person Sponsorship Deadline: November 30, 2022 Brochure Sponsorship Deadline: January 30, 2022
Pennsylvania Bus Association March 27-28, 2023 Reading, PA FEATURED OPPORTUNITIES: Brochure Sponsorship, In-person Sponsorship In-Person Sponsorship Deadline: November 30, 2022 Brochure Sponsorship Deadline: April 10, 2023
American Bus Association February 4-7, 2023 Detroit, MI FEATURED OPPORTUNITIES: Brochure Sponsorship Only Deadline: February 25, 2023
BRINGING THE FINGER LAKES MESSAGE TO GROUP TRAVEL DECISION-MAKERS.
Opportunity Types Brochure Sponsorship - FLTA will send a hard-copy mailing of sponsor marketing materials and brochures to each tour operator that FLTA has an appointment with at respective shows as well as send email follow-up on the partner's behalf with brochure sponsorship. ($400, each) In-Person Sponsorship - Operator, Group Leader, and Business Lead contact information gathered at shows will be shared with those that attend or sponsor a booth with FLTA. Partners are responsible for their own travel expenses. ($1,370, each)
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Group Travel Planner 7,500 highly targeted reads last year! Put your information in the hands of industry decisionmakers with the Finger Lakes Group Travel Planner. This publication, with a long shelf life, is distributed to the top group tour operators and travel planners. It is designed to raise awareness of FLTA and our valuable groupfriendly partner businesses. The Group Travel Planner is a 2-year publication, the next time it will be produced will be for 2024-2025. FLTA produces and distributes the Group Travel Planner which is sent to key decision-makers nationwide.
About the Insert
Scan here to view the Current Group Travel Planner!
A digital flipbook version of the full printed Group Travel Planner is included on the groups page of FingerLakes.org to maximize exposure in the group travel market and increase the potential for your business to be included in itineraries. The digital edition of the previous Group Travel Planner saw 6,000 online-only readers. Display ads will be available in a third block column on the right-hand side of every page. Ad sizes are all 2” wide by 10” tall for $500. Full-page ad placements are available to highlight all the group capabilities and offerings at your business for $2,500. If your organization offers multiple services for groups, you can add additional listings for $100 each. Additional full page ads are available on the back cover for $3,000; Inside, front cover for $2,800; and Inside, back cover for $2,750.
There is no charge for your business's first listing in this guide. To be included your business must: Have parking and accessibility for at least a 20-person passenger bus. Be able to accommodate groups of ≥20 people.
Scan here to submit the necessary information to make sure you receive your free listing! Ad Copy and Listing Information for the 2024-2025 Group Travel Planner is due by: July 31, 2023
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New: Digital Publications for 2023
We have received numerous requests to create the following additional resources for tourists:
Winter Activities Trail Guide Winter in the Finger Lakes can often last half the year! We want tourists to know they can have a completely unique experience by coming to visit in the winter. This will be an all encompassing guide featuring outdoor and indoor activities, highlighting the opportunities only found in the Finger Lakes.
Outdoor Adventure Trail Guide
Sustainable Tourism Trail Guide The Finger Lakes have been around for thousands of years, and we hope that they will be for thousands of years more! This guide will assist our sustainably-minded tourists visiting the region in finding resources and businesses that align with their values.
Informed, Targeted Advertising
There are so many ways to experience the outdoors here in the Take advantage of these niche Finger Lakes! This guide will feature publications catering to the additional outdoor information not most requested traveler needs covered in our State Parks Guide. and demands! Direct visitors "off the beaten path" *** Informed by polling of 6,300 prospective and straight to you! visitors on areas of interest (Winter 2021 - Summer 2022)
Publications are pending supportive grant funding. Pricing is to be determined. Please select the options you would like more information about in preparation for the planning phase. Indicate on your order form which opportunities you would like to be contacted about.
*Distribution will be online-only.
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New York Finger Lakes State Parks Trail Guide Be a Part of a Brochure Supportive of These Treasured Assets
Our state parks are some of our best resources here in the Finger Lakes! Don't miss out on visitors who will be in your neck of the woods; advertise directly to those who are planning on visiting the state park nearest you!
Features A 14 County map noting all State Parks; a descriptive listing of each park's amenities, including accessibility, popular trails, scenic views, lakefronts, recreation opportunities, marinas and boat launches, historical sites and more. Each accompanied by eye-catching photos.
Specs A 27.75” x 19.5” double sided, eight section fold-out brochure, folded to 3.5” x 9.75”.
This is the First Opportunity of Its Kind Since 2010! 75,000 Copies To Be Distributed at Finger Lakes Region State Parks *** Production & Delivery Tentatively Scheduled for Before Memorial Day 2023. Advertising Opportunities Your Logo (1" w x 1" h) as a landmark on the regional map: $400 Block Ad (3.25" w X 2.7" h): $3,000 Ad copy is due: March 31, 2023.
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Partnership Levels GOLD PARTNERSHIP PACKAGE ($1,965) Featured Partner Listing on FingerLakes.org– in season ($650 value) Banner ad on an internal page of FingerLakes.org – out of season ($550 value) 1/6-page color community ad in our Full-Size Travel Guide ($1,020 value) Basic Partnership Benefits ($400 value) [$2,620 Value] SILVER PARTNERSHIP PACKAGE ($910) Featured Partner Listing on FingerLakes.org– out of season ($650 value) Enhanced listing with a business photo in our Full-Size Travel Guide ($87 value) Basic Partnership Benefits ($400 value) [$1,137 Value] BRONZE PARTNERSHIP PACKAGE ($531) 4 pictures total on partner page ($75 value) Tile ad on internal page of FingerLakes.org – out of season ($150 value) Basic partnership benefits ($400 value) [$625 Value] BASIC PARTNERSHIP PACKAGE ($400) Inclusion in each of our 175,000 travel publications, with a 30-word description in our full-size travel guide. A customizable partner page on FingerLakes.org with no word limit; includes 1 picture and the ability to embed a YouTube video. The ability to post press releases and events for free on FingerLakes.org. Free admission to our annual literature exchange (which takes place each May, $100 value). Free admission to our annual holiday party. Free 2024-2025 Group Travel Planner listing for partners accommodating +20 guests.
Scan here to complete your application! Each partner receives the same level of benefits regardless of when they join. While printed publications are on a rolling basis, you will have your presence on our website immediately upon us processing your application!
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Order Form Travel Guide
Back Cover (Full Page) - $3,876 7.375 x 10 or bleed* Ad size including bleed 8.5 x 11, trim 8.25 x 10.75, Live image area: 7.375 x 10
Inside Front Cover (Full Page) - $3,366 7.375 x 10 or bleed* Ad size including bleed 8.5 x 11, trim 8.25 x 10.75, Live image area: 7.375 x 10
Inside Back Cover, Pull Out Map (Full Page) - $3,570 7.375 x 10 or bleed* Ad size including bleed 8.5 x 11, trim 8.25 x 10.75, Live image area: 7.375 x 10
2/3 Vertical (4.84 x 9) - $2,448 1/2 Horizontal (7.375 x 4.5) - $2,040
Scan Here to Place Your Online Order;
1/3 Vertical (2.312 x 9) - $1,632 1/3 Horizontal (7.375 x 3) - $1,632 1/3 Square (4.84 x 4.5) - $1,632 1/6 Vertical (2.312 x 4.4) - $1,020 1/6 Horizontal (4.84 x 2.25) - $1,020
Or Return This Form By Mail.
1/6 Page Ad on a Community Page (4.8 x 2.2)- $510 Black and White 1/6 Page Vertical (2.312 x 4.4) - $842 Tear out page on Cardstock Weight Paper - One Page, Full Page Specs *Need two advertisers to move forward* - $3,774 Tear out page on Cardstock Weight Paper - Front & Back, Full Page Specs per Page - $7,344 In house ad design - hourly rate - $65 .
Additional Travel Guide Options Enhanced Listing: $87 Coupon Page Coupon: $128 Major Event Listing: $128 Travel Guide Slip Sheet: $750 Wedding Page Listing: $150
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Order Form Continued Map & Mini-Guide Enhanced Listing: $225 Enhanced Listing Plus Logo: $300 Block Ad: $3,000 Major Event Listing: $128
FingerLakes.org Banner & Tile Ads (Pricing is per month)
Home Page:
Month
In Season Banner Ad (April - September): $750 Out of Season Banner Ad (October - March): $600 In Season Tile Ad (April-September): $250 Out of Season Tile Ad (October - March): $200 Internal Page: In Season Banner Ad (April - September): $600 Month
Page Choice
Out of Season Banner Ad (October - March): $550 Page Choice
Month
In Season Tile Ad (April-September): $200 Month
Page Choice
Out of Season Tile Ad (October - March): $150 Month
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Page Choice
Order Form Continued FingerLakes.org Featured Partner In Season Featured Partner Ad (April - September) Ad: $650
Month
Page Choice
Out of Season Featured Partner Ad: $450
Month
Page Choice
I would like information on exclusive Banner and Tile Ads:
Partner Page Enhancements Add 3 additional photos to your partner page to create a carousel - $75
Finger Lakes E-Newsletter Ads
Month
Partner Newsletter Advertorial: $150 Public Newsletter Advertorial: $600 Exclusive Newsletter: $1,500
AAA Partner Information Program 12-month AAA/CAA Partner Information Program: $1,100 AAA/CAA Partner Information Program Renewal: $1,050
Travel Consumer & Trade Show Sponsorship I would like Brochure Sponsorship at: AAA Pittsburgh Travel Showcase: $400 American Bus Association: $400 Pennsylvania Bus Association: $400
I would like In-Person Sponsorship at: AAA Pittsburgh Travel Showcase: $1,370
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Order Form Continued 2024-2025 Group Travel Planner A Second Listing: $100
Back Cover of Guide: $3,000
A Display Ad: $500
Front, Inside Cover: $2,800
A Full-Page Ad: $2,500 Inside Back Cover: $2,750
New York State Parks Brochure Your Logo (1" w x 1" h) as a landmark on the regional map: $400 Block Ad (3.25" w X 2.7" h): $3,000
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Order Affirmation I understand that this form acts as an order form for Finger Lakes Tourism Alliance and that I will receive an invoice based on the options I selected. I understand that the due dates for ad copy are as follows and that I am responsible for getting ad copy to FLTA: - Travel Guide: November 1, 2022 - Travel Guide Slip Sheet: January 5, 2023 - New York Finger Lakes State Parks Trail Guide: March 31, 2023 - Mini-Guide and Map: April 10, 2023 - FingerLakes.org Web Ads: Two weeks prior to the start of the month it is running - Newsletter Ads: Two weeks prior to the start of the month it is running - Group Travel Planner: July 31, 2023
Disclaimer: FLTA will not reimburse for advertisements not posted due to missing ad copy. No refunds will be offered once your space is reserved and your invoice is processed. Please contact our office within 24 hours of completing your order form to make any changes.
I have read the above information. Yes
Business Name
Partner Signature
Date
Please Note: In signing this agreement, or in receiving a confirmation email from FLTA, you are agreeing to all payments and policies. It is the partner's responsibility to submit materials by deadlines outlined in individual program descriptions detailed in the catalog. Signature and/or authorization to run will be honored, otherwise risking lost feature in the program at the partner's expense.
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THE PEOPLE WHO MAKE UP FINGER LAKES TOURISM ALLIANCE SHARE THE VISION AND VALUES OF OUR COMMUNITY.
MEET THE TEAM CINDY KIMBLE President
Leading Growth
Cindy is a leadership alum of the the Schuyler County and Canandaigua Area Chambers of Commerce, and has held many private executive leadership roles. She was selected as FLTA President in 2007. Cindy brings experience in marketing and financial management to the organization. She is a lifelong resident of the Finger Lakes region. Cindy holds a B.S. in Business Management from St. John Fisher College.
JASON JORDAN
Exemplary Promotion
Manager, Social Media & Communications
Jason joined FTLA in 2022 with experience in nonprofit organization management, journalism, public relations and public policy consulting. Jason leads the organization's multichannel approach to public relations, social media and communications and facilitates marketing strategies. He holds a B.S. in Political Science/Political Philosophy from Syracuse University
HOPE BREEN
Consumer Experience Driven
Manager, Sales & Partner Relations
Hope joined FLTA in 2022 with a background in tourism management. In her role, Hope is focused on attracting and retaining new partners and serving their advertising needs. Hope has a B.S. in Tourism and Events Management from George Mason University.
JESSICA HOLMAN Office Assistant Jessica joined FLTA in 2022, bringing experience in office management and regional tourism. Jessica takes pride in being the first point of contact for the public in need of tourism information and the efficient organization of daily operations. Jessica holds an Associate's Degree from Finger Lakes Community College in Hotel and Resort Management.
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309 LAKE STREET PENN YAN, NY 14527 315.536.7488 INFO@FINGERLAKES.ORG FINGERLAKES.ORG
