stay strong, be bold. Somato is a conceptual led design project creating casual street wear aimed at a younger men’s market. The collection is experimental of the male form and strongly inspired by the human anatomy, stripped to it’s elemental musculature. The collection is purposefully constructed to appear muscular and larger in shape, predicting a future trend where obesity has shaped a new body ideal. This project looks ahead into the world of 2050 where I am suggesting a new body ideal has formed. Following the obesity epidemic of 2030 having a larger figure is the ‘new norm’ accepted by society, however a back lash against being fat has emerged and body building is redefining obesity. The body ideal of the 26th century is purposefully built to be bigger, generating body mass for strength.
by DAISY pODMOR-CHILDE