Daisy Podmor-Childe Gap Brief

I am suggesting Gap target 18-35 year olds, providing highend aspirational designs to the high-street.

Following research I have found an upcoming trend for retro style, my concept is based around this nostalgia inuence bringing back some classic Gap silhouettes.

This easy and practical casualwear collection combines workwear and retro spo inuences, appealing to a youthful audience. sports

Instagram posts supporting retro styling

Appeal: It is believed men are less likely than average to be motivted to buy new clothes because they are discounted or at everyday low prices. Yet many clothing retailers have been focusing too much on discounting to attract shoppers and forgetting that it is actually about the new, exciting products.

Almost three in ten men buy from a high-end designer stores and these tend to be under 45.(Mintel: 2014) This shows many men have high aspirations when buying some of their clothes and are prepared to go upscale to get what they want. Therefore I believe if Gap have the right products at the right time following latest trends this will really drive purchasing and encouage a younger consumer.

By Daisy Podmor-Childe

“We bring people together by inspiring freedom to be ourselves.�

CUSTOMER PROFILE

MOOD

embossed logo, placement branding gives more sport feel

add drawstring for more formal jogger appearance

ankle cuff styling gives a more desired sports volume.

90’s crew neck jumper with placement branding, keep modern with pocket feature

Denim stretch joggers appealing to the Youngs Men Market, moving out of the autumn into transitional drop.

youth market style but the smarter edge gives a wider appeal

moving away from skinny ďŹ t with a bagger skater feel wide belt loops

contrast side stripe feature sets trousers apart

This statement piece re-works the iconic denim jacket as a parka, the oversized silhouette gives a relaxed appeal with large hood and deep pockets. No lining allows the jacket to be layered and offers unique styling to younger market.

Offer light or dark denim to promote new style.

Denim Parka BeneďŹ cial twist on the iconic denim jacket, a casual and non-military iteration balances retro and modern tropes Fabric: use lighter denims leaving the jacket unlined to allow multiple layers to be worn underneath..

fur trimmed hood with buckle feature

built in cap appealing to a more youthful audience with drawstring feature

cuff developments

Trend for Autumn 18/19, working with existing classics Research showing younger market more likely to buy a Gap branded hoodie at a vintage store rather than visiting a Gap store on highstreet for new version.

taken from portfolio - images of friends on Instagram, looking more closley at vintage style

Zip-neck Sweat Top Funnel neck style, this boxy piece’s 1990s appeal is strong making it a statement item in the collection.

Contrast colour and fabric panelling add to the retro feel, placement logos add to the overall appeal.