De1136 phoebe lloyd

Fe m a l e Ta t t o o Culture Fashion futures PHOEBE LLOYD A study of female tattoo cutlure and opportunities within the market

The Idea While suffering through another 4 hour session with chris on my right calf (a line and dot work cat), and watching my boyfriend sit uncomfortably and in everyones way, I thought, this could be much better.

I wanted to conduct some research to prove that I was not alone in this oppinion.

This also lead me to look into female tattoo culture in general.

Initial research

Dark Alternative Gothic Tr a d i t i o n a l Ta x i d e r m y Skulls Black & Red

Light Open Soft Natural Colourful Clean Minimal All photographs taken by Phoebe Lloyd in 2016

T h e Fa c t s

I drafted a quick survey to see if there is room to improve and if there would be a market for a new tattoo parlour store concept. From my convienience sample of 100 respondants, around half had not had a tattoo, and around half were disatisfied with the parlours available near them. This survey was not detailed enough and for further research I would sample only women, aged 18-34, who do not have tattoos, as I think they are the target market. However, this reserach does show a gap in the market and an opportunity to improve.

Customer Profile • Isla – 22 – Product design undergraduate • Interest include: Art and Design, Tattoo’s. artisan coffee, yoga and vegan cooking.

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Isla has liked the idea of

getting a tattoo since she was 16 but has not yet decided on an artist, studio or design.

• She is very open minded but doesnt like to be outside her comfort zone too much.

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She values experiences and

enjoyable environments which is why she always goes to her favourite tea house to do her universtiy work.

• Her favourite store is & Other Stories • Isla is eager to join the tattoo culture but has felt intimidated by her local tattoo parlours.

D P eovret fl oopl imoe n t

Study of female tattoo artists Hannah Pixie Sykes and Jody Dawber from their photoshoots with Things and Ink

Image found on Pinterest

Development

This research could be the foundations for a store concept, or for a publication on female tattoo culture, or even a trend book. I can see a lot of opportunity here for print.

Illustration of a photo by Heather Shuker of tattoo artist Flo Nuttal for Things and Ink issue 9

Female Tattoo Culture

Portfolio

Portfolio

Portfolio

Portfolio

References Henley, J. (2010) The rise and rise of the tattoo. Available at: http://www.theguardian.com/artanddesign/2010/jul/20/ tattoos (Accessed: 30 April 2016).

Proud, A. (2015) We’re not going to reach ‘peak tattoo’ until 2025. Available at: http://www.telegraph.co.uk/men/fashionand-style/11545649/Were-not-going-to-reach-peak-tattoo-until-2025.html (Accessed: 30 April 2016).

Things & Ink (2014) Things & ink. Available at: http://www.thingsandink.com (Accessed: 1 March 2016).