Hannah Elliott w14019866
Mini Adventurers for Mothercare Mini Adventurers is a brand for toddler boys aged between one and four. The collection is especially for the outdoors during the autumn/winter season. The sensory friendly range of clothing would be sold in Mothercare alongside the current toddler boys fashion. The concept behind the range is the condition Sensory Processing Disorder, this means children may struggle with clothing that is rough against the skin or seams inside. However another aspect of the condition is that children like to feel cocooned when stressed or uncomfortable. Overall the collection has a colour palette of earthy tones complemented with brights to grab the attention of the child.
Sensory Processing Disorder A condition in which the brain has trouble receiving and responding to information that comes in through the senses.
Wrapping up in a blanket is the perfect soloution to calm down and feel safe
Cocoon (n.) envelop in a protective or comforting way
Crowds can be overwhelming and loud noises can be scary
Seamless garments for comfort and reduction of irritation to skin
AUTUMN/WINTER 18/19 Consumer Profile
In October each year we always go on an adventure as a family. Every year we go to the same campsite in the woods and pitch our tents up beside a campfire. It is a chance to get away from normal life and have a break with the children. You can always tell Oscar is a lot calmer away from the loud city we live in, he does not get stressed with the surroudings here. For us as a family, it’s a blessing each year.
4 years old Loves the outdoors Adventures with my sister Alice Love falling asleep with teddy in my sleeping bag
38 years old Loves taking his family camping Enjoys teaching Oscar how to make a campfire
Toddler boys outerwear - Unpredictable experiences
AUTUMN/WINTER 18/19 Silhouette Development
Toddler boys outerwear - Unpredictable experiences
AUTUMN/WINTER 18/19 Colour Palette
Toddler boys outerwear - Unpredictable experiences
AUTUMN/WINTER 18/19 Final Line Up
Look One
Look One - Grey fleece jumpsuit with buckle fastening Look Two - Patterned top with long sleeves with elasticated grey fleece joggers
Look Two
Toddler boys outerwear - Unpredictable experiences
AUTUMN/WINTER 18/19 Final Line Up
Look Three
Look Three - Navy padded dungarees with plastic buckle fastening and long sleeved knitted top Look Four - Grey snap fastened jacket with detachable sleeves over a t-shirt and navy joggers with elasticated waist
Look Four
Toddler boys outerwear - Unpredictable experiences