The brand name Brass Monkey SKWR (pronounced Brass Monkey Skiwear) was originated from the saying ‘Cold enough to freeze the balls off a brass monkey’ and offers a modern spin on a forgotten era of Skiing Fashion. Brass Monkey SKWR offers customers a unique and different style of skiwear, heavily influenced from 1980’s retro snowsuits made famous by the likes of Bogner and Kaelin but with current fabrics suitable for long periods of activity. Fabrics include developments from moisture wicking, odour repellence, breathable, waterproof as well as warm and insulating. The style of skiwear, offers a unique style to the current market. Most brands are offering idem styles of skiwear, this brand offers the opportunity to be different and stand out from the black and white simple suits.
Jessica ODonnell W14000916
Canada, Whistler 1981
you cant buy happiness but you can buy a lift pass
PARADISE ISNT JUST TROPICAL
TR CKS
powder to the people
straplines
go bananas monkey see, monkey do
Brand Name Ideas
Problems with skiing
SKWR pRONOUNCED SKIWEAR BRASS MONKEY bRASS MONKEY (FROM THE SAYING MEANING YOURE COLD) SKWR
Outfits Not individual to a particular style anymore. Everyone has the same colour and fit.
Unlike the skisuits in the 80’s individual prints and not mass replicated so not everyone has the same style
Design a capsule waredrobe of skisuits (one-pieces and feature jackets) inspired by the iconic 80’s suits with modern materials, silhouettes and design features
But they are very unique and have amazing rpints and embroidery which feature in block patterns
Solution? Problems with 80’s ski suits? Unflattering silhouettes
Logo idea a = skis and ski poles Tracks (Old memorys - tracks of time - just like skiing tracks - bringing a memory current) Alpine Alps - skiing culture
Don’t have modern materials not very waterproof
PRINTS DESIGNED FROM CULTURAL GRAFITTI AS WELL AS ANCIENT AND MODERN TILES. ALL PRINTS ARE HAND DRAWN ORIGINALLY, THEN FINALLY EDITED IN PHOTOSHOP. THEY WERE MADE, TO BE BRIGHT, BOLD AND ECCENTRIC.
FINAL LINE UP A/W18
Image References pAGE 2 imagery taken from; https://uk.pinterest.com/pin/375698793903297833/ https://uk.pinterest.com/pin/AfTluplm-qcwsksjiOCwZJjXcZv0lsDQtCqU-rxXYib_4XPK34v2k9g/ https://uk.pinterest.com/pin/375698793903297885/ https://uk.pinterest.com/pin/375698793903299194/
everything else is my own imagery