Kate Murphy
Escapism The life of modern people has become overwhelming. Our daily routine has become one of working all day, being caught up in chaotic timetables, lists of commitments, demands and plans, sometimes never leaving the four walls we work in. Escapism allows people to take time to dismiss their hectic lives and find a moment of balance and harmony. From the throng of crowds, the hustle and bustle, ranks of flashing headlights to elude of nature’s fresh air and picturesque views, allowing people to discover peace of mind and a sense of calm. Nature has not been rearranged by the hand of a man but is natural and pure in which can be enjoyed by all. Whether its nature walks, runs, picnics, dog walks etc. we can experience serenity. The Line-up explores a variety of floral shapes and textures which will allow you to wrap up and feel a sense of comfort whilst looking fashionable. Key features of this lounge wear are curves, ruffles, pleats and layers presenting a modern take on nature forms.
Branding and Packaging Escape is outdoor/lounge wear which supllies comfort and aesthetically pleasing. The garmets will be packaged in boxes with being bulky and heavy clothing. This packaging will present a modern, luxurious feel with hints of nature patterns.
Final Line Up