UNGENDERED MEGAN MCADAM W13018502
UNGENDERED An exploration into the emerging un-gendered, athletic trend which allows customers to shop by; colour, fit, and style as opposed to gender dominance.
Over-sized
Active wear
Slouchy
Minimalist design
Basic silhouette
UNGENDERED Sweatshirts
Neutral colours
Androgynous
Acti-leisure Sportswear
ZARA: UNGENDERED COLLECTION
SELFRIDGES: AGENDER
Selfridges have created a genderless shopping experience which allows customers to shop by colour, fit, and style, rather than gender. The shopping space is stripped of all marketing and presented as a domestic space. Zara launched a gender-neutral collection as part of their TRF range. The collection features a mix of active wear and basics all in grey or white colourways and focuses on minimalist design.
‘SLOUNGEWEAR’
FABRIC AND TEXTURE
Jerseys and fine knits represent comfort and reflect the ‘Sloungewear’ trend.
The growing importance of comfort is reflected by the emerge of the‘sloungewear’ trend featuring strong urban sports looks, blurring the line between fashion and sport.
SILHOUETTE
Loose fitting shapes with drop-shoulders Baggy shorts Kangaroo pocket Hoody Over-sized t-shirts Drawcord Fitted jogger pants Turtle neck sweatshirts
UNGENDERED: MOOD AND COLOUR Focusing on gender-neutral clothing | Fashion without definition
Over-sized Slouchy Basic silhouette Neutral colours Active wear Minimalist design Sweatshirt Androgynous Sportswear Acti-leisure
COLOUR
DESIGN DEVELOPMENT
UNGENDERED: CAPSULE COLLECTION