MEGAN MCADAM | DE1136

UNGENDERED MEGAN MCADAM W13018502

UNGENDERED An exploration into the emerging un-gendered, athletic trend which allows customers to shop by; colour, fit, and style as opposed to gender dominance.

Over-sized

Active wear

Slouchy

Minimalist design

Basic silhouette

UNGENDERED Sweatshirts

Neutral colours

Androgynous

Acti-leisure Sportswear

ZARA: UNGENDERED COLLECTION

SELFRIDGES: AGENDER

Selfridges have created a genderless shopping experience which allows customers to shop by colour, fit, and style, rather than gender. The shopping space is stripped of all marketing and presented as a domestic space.

Zara launched a gender-neutral collection as part of their TRF range.

The collection features a mix of active wear and basics all in grey or white colourways and focuses on minimalist design.

‘SLOUNGEWEAR’

FABRIC AND TEXTURE

Jerseys and fine knits represent comfort and reflect the ‘Sloungewear’ trend.

The growing importance of comfort is reflected by the emerge of the‘sloungewear’ trend featuring strong urban sports looks, blurring the line between fashion and sport.

SILHOUETTE

Loose fitting shapes with drop-shoulders Baggy shorts Kangaroo pocket Hoody Over-sized t-shirts Drawcord Fitted jogger pants Turtle neck sweatshirts

UNGENDERED: MOOD AND COLOUR Focusing on gender-neutral clothing | Fashion without definition

Over-sized Slouchy Basic silhouette Neutral colours Active wear Minimalist design Sweatshirt Androgynous Sportswear Acti-leisure

COLOUR

DESIGN DEVELOPMENT

UNGENDERED: CAPSULE COLLECTION