PERFORMANCE WEAR INSPIRED BY INSOMNIA
IN THIS DIRECTION THE BOUNDARIES ARE BLURRED BETWEEN NIGHT AND DAY, AS AFTER DARK NOW BECOMES A TIME OF ACTIVITY FOR THE INDIVIDUALS WHO DO NOT SLEEP.
HARRIET BRADBURY W12011823 DE1136
REINFORCED KNIT MOULDED NON CHAFFING
SNUG
COMFORT
ABSORBANT
ELASTICS
TUMBLE DRY/ AIR DRY
AWAKE
BONDED
EMOTIONAL
ADJUSTABLE TENSION
DIFFICULTY FALLING ASLEEP
LIGHT WEIGHT
PERFORMANCE CLOTHING
WATER RESISTANT
INSUFFICIENT SLEEP
DISRPUTED SLEEP
COMPRESSION FIT
FIT
SOFT
ANXIETY
SUPPORT
BREATHABLE
PADDED
SUPPORTIVE ELASTIC
INSOMNIA
FUNCTIONABLE
EASY FASTENINGS
DISTRESS
BRUSHED FASHIONABLE
TREND FOCUSED
WOMEN ARE MORE LIKELY TO SUFFER THAN MEN 30% OF GENERAL POPULATION AFFECTED BY THIS DISORDER
FABRIC PROPERTIES
CATWALK RESEARCH
KNITTED
LYCRA
DURABLE
MACHINE WASHABLE
FABRICS
AESTHETICALLY PLEASING
MESH
PANELING
ELECTRIC RUN
“A MOVE TO 24/7 CULTURE HAS SEEN A SURGE IN THE POPULARITY OF NIGHT RUNNING. SPORTSWEAR BRANDS ARE BEGINNING TO TAKE THIS RUNNING MOVEMENT MORE SERIOUSLY, DESIGNING WEARABLE AND INTUITIVE CLOTHING FOR NOCTURNAL ATHLETES. ACCOMPANIED BY THE SLOGAN "BE SEEN, STAY DRY", NIKE'S NEW FLASH PACK LINE OF RUNNING SHOES AND CLOTHING IS DESIGNED TO KEEP NIGHT RUNNERS SAFE AND WARM.” (2013). URBAN RUNNING: CHINA EMERGING SPORT TREND. AVAILABLE: HTTPS://WWW.WGSN.COM/CONTENT/BOARD_VIEWER/#/132338/PAGE/1. LAST ACCESSED 20TH APRIL 2016.
“RESEARCH THEY CARRIED OUT LAST YEAR FOUND THAT ONE IN TEN MEMBERS USE THE GYM BETWEEN 10PM AND 6AM, WITH 52 PER CENT OF THESE VISITS TAKING PLACE AROUND MIDNIGHT. THE GYM, ANOTHER COMPANY WITH BRANCHES ACROSS THE UK, ARE ALSO OPEN 24 HOURS A DAY TO MEMBERS.”
(WATERLOW, L. (2013)) WATERLOW, L. (2013). RISE OF THE MIDNIGHT GYM BUNNIES. AVAILABLE: HTTP://WWW.DAILYMAIL.CO.UK/FEMAIL/ARTICLE-2340378/RISE-MIDNIGHT-GYM-BUNNIES-24-HOUR-GYMS-VIRTUAL-SPINNING-CLASSES-FINGERPRINT-RECOGNITION-FUTURE--SAFE.HTML. LAST ACCESSED 20TH APRIL.
DARK RUNNERS CLUB
NIKE WE OWN THE NIGHT
“PURE GYM ESTIMATE THAT 24 PER CENT OF THEIR OF MEMBERS TRAIN BETWEEN 10PM - 6AM.”
(WATERLOW, L. (2013)) WATERLOW, L. (2013). RISE OF THE MIDNIGHT GYM BUNNIES. AVAILABLE: HTTP://WWW.DAILYMAIL.CO.UK/FEMAIL/ARTICLE-2340378/RISE-MIDNIGHT-GYM-BUNNIES-24-HOUR-GYMS-VIRTUAL-SPINNING-CLASSES-FINGERPRINT-RECOGNITION-FUTURE--SAFE.HT ML. LAST ACCESSED 20TH APRIL.
RUN IN THE DARK
BREATHABILITY - STRATEGICALLY PLACED AIR VENTS DEIVER ENHANCED BREATHABILITY ON MATERIALS. ADAPTS TO A VARIETY OF CLIMATES AND ACTIVITIES. GIVES COMFORT TO PERFORMANCE CLOTHING
lLUMINOUS GLOW- NEW INTERACTIVE SURFACE TECHNOLOGY IS REFINED FOR SEAMLESS INTERGRATION WITH PERFORMANCE DESIGN. HI-VIS TECHNOLOGY ADVANCES WITH LIGHT CONDUCTING FIBRES, RETRO REFLECTIVE AND INTERGRATION OF LED TECNNOLOGY
RESEARCH INTO FABRIC WATER RESISTANT- PERFORMANCE AND COMFORT CAN BE ENHANCED BY INSULATIVE AND PROTECTIVE WAX FINISHES. DESIGNED TO KEEP WATER AND THE ELEMENTS OUT. THESE MULTI- LAYERED FABRICS ARE BREATHABLE, SOFT AND LONG LASTING.
COMPOSITE MARLS- VARIGATED AND CONTRASTING PATTERNS UPDATE MARLS IN SINGLE JERSEY AND BONDED FLEECE. EXAGGERATED LINES AND GRAPHIC TEXTURES OFFER CONTRAST IN MONOCHROME COLOURS AND DIFFERENT SCALES AND ANGLES OF HEATHERED PATTERNS ARE COMBINED FOR A PREMIUM LOOK.
MINERAL GLAZE- GLOSSY SHINE ILLUMINATES PERFORMANCE WEAR FABRICS. THE SURFACE OF THE FABRIC IS FINISHED INSTEAD OF THE YARNS THEMSELVES. GIVING AN OVERALL FUSION OF SPORT AND STREET.
REFLECTIVITY- REFELETIVES ADD TEXTURE AND LUNAR LIKE TONES. KEY FOR DAY TO NIGHT TRANSITIONAL STYLES.
DESIGN DEVELOPMENT
SILHOUETTES ARE STREAMLINED TO AVOID DETECTION, AND MATERIALS ARE BREATHABLE AND TOUGH. WITH THE GROWTH OF ‘NIGHT SPORTS’ AND TRAINING NEW SOLOUTIONS FOR ‘BE SEEN’ TECHNOLOGY ARE EXPLORED
RESEARCH INTO TRENDS
ILLUMINATED NIGHTS
CONTOURED STRUCTURED VENTILATION
NOCTURNAL
NOCTURNAL CAPSULE COLLECTION