Harriet Bradbury - Fashion Futures

PERFORMANCE WEAR INSPIRED BY INSOMNIA

IN THIS DIRECTION THE BOUNDARIES ARE BLURRED BETWEEN NIGHT AND DAY, AS AFTER DARK NOW BECOMES A TIME OF ACTIVITY FOR THE INDIVIDUALS WHO DO NOT SLEEP.

HARRIET BRADBURY W12011823 DE1136

REINFORCED KNIT MOULDED NON CHAFFING

SNUG

COMFORT

ABSORBANT

ELASTICS

TUMBLE DRY/ AIR DRY

AWAKE

BONDED

EMOTIONAL

ADJUSTABLE TENSION

DIFFICULTY FALLING ASLEEP

LIGHT WEIGHT

PERFORMANCE CLOTHING

WATER RESISTANT

INSUFFICIENT SLEEP

DISRPUTED SLEEP

COMPRESSION FIT

FIT

SOFT

ANXIETY

SUPPORT

BREATHABLE

PADDED

SUPPORTIVE ELASTIC

INSOMNIA

FUNCTIONABLE

EASY FASTENINGS

DISTRESS

BRUSHED FASHIONABLE

TREND FOCUSED

WOMEN ARE MORE LIKELY TO SUFFER THAN MEN 30% OF GENERAL POPULATION AFFECTED BY THIS DISORDER

FABRIC PROPERTIES

CATWALK RESEARCH

KNITTED

LYCRA

DURABLE

MACHINE WASHABLE

FABRICS

AESTHETICALLY PLEASING

MESH

PANELING

ELECTRIC RUN

“A MOVE TO 24/7 CULTURE HAS SEEN A SURGE IN THE POPULARITY OF NIGHT RUNNING. SPORTSWEAR BRANDS ARE BEGINNING TO TAKE THIS RUNNING MOVEMENT MORE SERIOUSLY, DESIGNING WEARABLE AND INTUITIVE CLOTHING FOR NOCTURNAL ATHLETES. ACCOMPANIED BY THE SLOGAN "BE SEEN, STAY DRY", NIKE'S NEW FLASH PACK LINE OF RUNNING SHOES AND CLOTHING IS DESIGNED TO KEEP NIGHT RUNNERS SAFE AND WARM.” (2013). URBAN RUNNING: CHINA EMERGING SPORT TREND. AVAILABLE: HTTPS://WWW.WGSN.COM/CONTENT/BOARD_VIEWER/#/132338/PAGE/1. LAST ACCESSED 20TH APRIL 2016.

“RESEARCH THEY CARRIED OUT LAST YEAR FOUND THAT ONE IN TEN MEMBERS USE THE GYM BETWEEN 10PM AND 6AM, WITH 52 PER CENT OF THESE VISITS TAKING PLACE AROUND MIDNIGHT. THE GYM, ANOTHER COMPANY WITH BRANCHES ACROSS THE UK, ARE ALSO OPEN 24 HOURS A DAY TO MEMBERS.”

(WATERLOW, L. (2013)) WATERLOW, L. (2013). RISE OF THE MIDNIGHT GYM BUNNIES. AVAILABLE: HTTP://WWW.DAILYMAIL.CO.UK/FEMAIL/ARTICLE-2340378/RISE-MIDNIGHT-GYM-BUNNIES-24-HOUR-GYMS-VIRTUAL-SPINNING-CLASSES-FINGERPRINT-RECOGNITION-FUTURE--SAFE.HTML. LAST ACCESSED 20TH APRIL.

DARK RUNNERS CLUB

NIKE WE OWN THE NIGHT

“PURE GYM ESTIMATE THAT 24 PER CENT OF THEIR OF MEMBERS TRAIN BETWEEN 10PM - 6AM.”

(WATERLOW, L. (2013)) WATERLOW, L. (2013). RISE OF THE MIDNIGHT GYM BUNNIES. AVAILABLE: HTTP://WWW.DAILYMAIL.CO.UK/FEMAIL/ARTICLE-2340378/RISE-MIDNIGHT-GYM-BUNNIES-24-HOUR-GYMS-VIRTUAL-SPINNING-CLASSES-FINGERPRINT-RECOGNITION-FUTURE--SAFE.HT ML. LAST ACCESSED 20TH APRIL.

RUN IN THE DARK

BREATHABILITY - STRATEGICALLY PLACED AIR VENTS DEIVER ENHANCED BREATHABILITY ON MATERIALS. ADAPTS TO A VARIETY OF CLIMATES AND ACTIVITIES. GIVES COMFORT TO PERFORMANCE CLOTHING

lLUMINOUS GLOW- NEW INTERACTIVE SURFACE TECHNOLOGY IS REFINED FOR SEAMLESS INTERGRATION WITH PERFORMANCE DESIGN. HI-VIS TECHNOLOGY ADVANCES WITH LIGHT CONDUCTING FIBRES, RETRO REFLECTIVE AND INTERGRATION OF LED TECNNOLOGY

RESEARCH INTO FABRIC WATER RESISTANT- PERFORMANCE AND COMFORT CAN BE ENHANCED

BY INSULATIVE AND PROTECTIVE WAX FINISHES. DESIGNED TO KEEP WATER AND THE ELEMENTS OUT. THESE MULTI- LAYERED FABRICS ARE BREATHABLE, SOFT AND LONG LASTING.

COMPOSITE MARLS- VARIGATED AND CONTRASTING PATTERNS UPDATE MARLS IN SINGLE JERSEY AND BONDED FLEECE. EXAGGERATED LINES AND GRAPHIC TEXTURES OFFER CONTRAST IN MONOCHROME COLOURS AND DIFFERENT SCALES AND ANGLES OF HEATHERED PATTERNS ARE COMBINED FOR A PREMIUM LOOK.

MINERAL GLAZE- GLOSSY SHINE ILLUMINATES PERFORMANCE WEAR FABRICS. THE SURFACE OF THE FABRIC IS FINISHED INSTEAD OF THE YARNS THEMSELVES. GIVING AN OVERALL FUSION OF SPORT AND STREET.

REFLECTIVITY- REFELETIVES ADD TEXTURE AND LUNAR LIKE TONES. KEY FOR DAY TO NIGHT TRANSITIONAL STYLES.

DESIGN DEVELOPMENT

SILHOUETTES ARE STREAMLINED TO AVOID DETECTION, AND MATERIALS ARE BREATHABLE AND TOUGH. WITH THE GROWTH OF ‘NIGHT SPORTS’ AND TRAINING NEW SOLOUTIONS FOR ‘BE SEEN’ TECHNOLOGY ARE EXPLORED

RESEARCH INTO TRENDS

ILLUMINATED NIGHTS

CONTOURED STRUCTURED VENTILATION

NOCTURNAL

NOCTURNAL CAPSULE COLLECTION