Naomi Harbottle - Old Navy (Live Portfolio Project)

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The idea that a young girl aspires to be like her mother. From a young age, she follows in the footsteps of her first ever role model. Her attitude, behaviour and clothes almost mirror-imaging those of her mother. The ‘Mini-Me’ collection provides subtle copycat fashion for mother and daughter. With a father away on business, perfect opportunity for a ‘girls’

it is the day out.


STORY BOARD

THINGS TO DO TOGETHER

MOTHER-DAUGHTER DAY OUT


STRIPES AND DENIM

UNCONDITIONAL BOND


NAME: KIM AGE: 32 JOB: SALES MANAGER STATUS: MARRIED CHILDREN: DAUGHTER (6) STYLE: SMART CASUAL INTERESTS: DOGS, THE OUTDOORS, FAMILY TRIPS, YOGA & SPA DAYS SHOPS AT: H&M/H&M KIDS, RIVER ISLAND, NEW LOOK & ASOS

CONSUMER PROFILE


NAME: MIA AGE: 6 STYLE: FUN AND QUIRKY COLOUR: YELLOW INTERESTS: FLOWERS, PAINTING, BAKING, FRIENDS & PLAYING OUTDOORS

CONSUMER PROFILE


WOMEN

STRIPES FLARED ARMS LACE COLOURED JEANS

COMPETITORS RESEARCH

KIDS

STRIPES RUFFLES CROPPED JEANS


RUFFLES FLARES HIGH-WAISTED

STRIPES OFF THE SHOULDER LACE-UPS

COMPETITORS RESEARCH


COLOUR AND MOOD


KNIT DENIM COTTON LINEN WEAVE GARBADINE STRIPES EMBROIDERY WATERCOLOUR

FABRIC AND PRINT DIRECTION


PRINT DEVELOPMENT- FLORALS, STRIPES & WATERCOLOUR


STRIPES WATERCOLOUR PRINTS FLOWER EMBRIODERY

SELECTED PRINTS


WOMENSWEAR LINE-UP









KIDSWEAR LINE-UP









THANK YOU REFERENCES

CONCEPT BOARD, STORY BOARD & CONSUMER PROFILE (PAGE 2-7) PINTEREST INSPIRATION IMAGERY

COMPETITORS RESEARCH

(PAGE 8 & 9) ONLINE STORES: H&M, NEW LOOK AND AMERICAN EAGLE

MOODBOARD

(PAGE 10) PINTEREST INSPIRATION IMAGERY

FABRIC AND PRINT DIRECTION

(PAGE 11) GOOGLE IMAGE FABRIC SEARCH


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