The idea that a young girl aspires to be like her mother. From a young age, she follows in the footsteps of her first ever role model. Her attitude, behaviour and clothes almost mirror-imaging those of her mother. The ‘Mini-Me’ collection provides subtle copycat fashion for mother and daughter. With a father away on business, perfect opportunity for a ‘girls’
it is the day out.
STORY BOARD
THINGS TO DO TOGETHER
MOTHER-DAUGHTER DAY OUT
STRIPES AND DENIM
UNCONDITIONAL BOND
NAME: KIM AGE: 32 JOB: SALES MANAGER STATUS: MARRIED CHILDREN: DAUGHTER (6) STYLE: SMART CASUAL INTERESTS: DOGS, THE OUTDOORS, FAMILY TRIPS, YOGA & SPA DAYS SHOPS AT: H&M/H&M KIDS, RIVER ISLAND, NEW LOOK & ASOS
CONSUMER PROFILE
NAME: MIA AGE: 6 STYLE: FUN AND QUIRKY COLOUR: YELLOW INTERESTS: FLOWERS, PAINTING, BAKING, FRIENDS & PLAYING OUTDOORS
CONSUMER PROFILE
WOMEN
STRIPES FLARED ARMS LACE COLOURED JEANS
COMPETITORS RESEARCH
KIDS
STRIPES RUFFLES CROPPED JEANS
RUFFLES FLARES HIGH-WAISTED
STRIPES OFF THE SHOULDER LACE-UPS
COMPETITORS RESEARCH
COLOUR AND MOOD
KNIT DENIM COTTON LINEN WEAVE GARBADINE STRIPES EMBROIDERY WATERCOLOUR
FABRIC AND PRINT DIRECTION
PRINT DEVELOPMENT- FLORALS, STRIPES & WATERCOLOUR
STRIPES WATERCOLOUR PRINTS FLOWER EMBRIODERY
SELECTED PRINTS
WOMENSWEAR LINE-UP
KIDSWEAR LINE-UP
THANK YOU REFERENCES
CONCEPT BOARD, STORY BOARD & CONSUMER PROFILE (PAGE 2-7) PINTEREST INSPIRATION IMAGERY
COMPETITORS RESEARCH
(PAGE 8 & 9) ONLINE STORES: H&M, NEW LOOK AND AMERICAN EAGLE
MOODBOARD
(PAGE 10) PINTEREST INSPIRATION IMAGERY
FABRIC AND PRINT DIRECTION
(PAGE 11) GOOGLE IMAGE FABRIC SEARCH