Coming from the recent trend of Blesure wear, fusing Business and Leisure wear together, the local San Fran girl has emerged into active wear combining it with everyday life. “As fitness becomes part of everyday life, even when travelling for work or university, a new genre of sportswear emerges.” 21year old Monica and younger sister Emily, 19 live in active infused leisure wear and aspire to have clothing that is suitable for work, rest or play, emerging ALL DAY ACTIVE. When time in everyday life is precious and short we try to get out of much of the day as we can, the average young women wants to aspire to keep up with fitness trends and collage work and social life therefor clothing suitable has to be combined.
SUB M WH ERGIN CIT ERE W G IN A YV S TH E CAN CTIVE AR E VA RUN ST S SO F CITEC T PAC R E O EELY URE O HIG F THE THRO F BUIL UG HWA P D Y ACIFIC HOUT INGS WES THE T CO AST
RESEARCH
COMPARISON ON COMPETITORS MARKETING AND PRODUCTS
CUSTOMER PROFILE 1
CUSTOMER PROFILE 2
CONCEPT
COLOUR
PRINTS
HAND RENDERED PRINTS
DESIGN DEVELOPMENTS
DESIGN DEVELOPMENTS
RANGE PLAN MONICA
RANGE PLAN EMILY
FABRICS
MONICA
MONICA
EMILY
EMILY
MONICA LOOK 1 “WE WENT TO THE GYM THEN HAD LUNCH.”
MONICA LOOK 2 “RUNNING IN THE CITY”
MONICA LOOK 3 “WE WENT EVERYWHERE BUT THE GYM.”
MONICA LOOK 4 “WEST COAST HIGHWAY”
MONICA LOOK 5 “SHOPPING WITH MY SISTER.”
MONICA LOOK 6 “WE WORK OUT TO BUY NEW SPORTSWEAR.”
EMILY LOOK 1 “SHOPPING WITH MY SISTER.”
EMILY LOOK 2 “TO THE GYM AFTER COLLAGE.”
EMILY LOOK 3 “BEACH DAYS.”
EMILY LOOK 4 “NEW WORKOUT CLOTHES.”
EMILY LOOK 5 “SPIN CLASS AT FIVE.”
EMILY LOOK 6 “LATE NIGHT WORK OUT.”