How could apple change the future of sports footwear? AILSA HYMERS FASHION FUTURES W14022708 DE1136
Appleirun THE FUTURE OF SPORTS FOOTWEAR
An exploration of 'what if apple made sports footwear?' influenced by current and predicted technology advances in the next 10-20 years. I explore how running trainers will develop to become better fitted to the modern day consumer and better performing. My research shows there is a definitive place in the sportswear market for futuristic shoes that use new technology TO MAKE THE HUMAN BODY BETTER OR MAKE THE PERSON MORE IN TUNE WITH THEIR BODY, FEET OR FOOTWEAR, TO GET THE BEST RUNNING EXPERIENCE. THERE IS A GROWING AWARENESS/ TREND OF HOLISTIC HEALTH AND THE IDEA OF PREVENTION WHICH IS ECHOED IN MY FINDINGS AS I EXPLORED WHY FINDING THE RIGHT FOOTWEAR FOR YOU IS IMPORTANT AND NECESSARY TO PREVENT INJURY.
INITIAL RESEARCH
'Radical
shifts in
shoe design are just around the corner'
pple? A e s o o h IC Why D1.idThey are a worldwide, leading
brand in the
consumer electronics segment.
2. Key
link to technology and link to sports,
+ wellbeing through apps Watch. 3. Wealthy brand with the money health
and
Apple
behind them
to create something new and innovative.
primary research: 60% are willing to pay a higher price if the questionaire
"Technology
cushioning abs lig orb sh htw ock eig ht
quality and performance match the price.
needs to be used to
make the human body bet ter or make the person more in tune with their body, feet or footwear"
`i
Key
words
4. Successful in marketing reputation + loyalty.
“Apple
and creating brand
is the only company that can take hardware, software
and services and integrate those into an experience that’s an
'aha'
for the customer.
that we’re not in
You today.”
can take that and apply to markets
Tim Cook (CEO), 2016
Metallics
ble i x f le e comfortabk
have used the same source for
both mens and womens to try to get reliable examples of the best current running trainers.
The Mens
article features cheaper
options and does not mention pronation, making it clear they were written by different writers.
trend
target consumers
concept
mixed metals
NAME:CHRIS AGE: 17 OCCUPATION: STUDENT LOCATION: NEWCASTLE
NAME: SOPHIA AGE: 21 OCCUPATION: INTERIOR DESIGN ASSISTANT LOCATION: NOTTINGHAM
NAME: ANDY AGE: 25 OCCUPATION: SPORTS COACH/ PERSONAL TRAINER LOCATION: LONDON
PERSONALITY: CONFIDENT, FRIENDLY, JOKER, COMPETATIVE, SUPPORTIVE, KIND HEARTED.
PERSONALITY: HARD-WORKING, HOPEFUL, CREATIVE, INNOVATIVE, POSTIVE, ENERGETIC, FAMILYORIENTATED.
PERSONALITY: CONTENT, PROUD, COURAGEOUSS, SELF-RELIANT, LEADERSHIP, kind, helpful, bit of a male ego.
INTERESTS: - STAYING HEALTHY/ TAKING CARE OF HER BODY. - RUNS FOR FITNESS - ATTENDS DANCE FITNESS CLASSES WITH FRIENDS. - ENJOYS SOCIALISING WITH FRIENDS. - LIKE ME TIME- BATHS AND READING. - LOVES FASHION AND INTERIORS.
INTERESTS: - ENJOYS CLIMBING AND OUTDOOR ACTIVITIES. - ACTIVELY LOOKS FOR NEW CHALLENGES. - LOVES FOOD AND TRYING DIFFERENT RECIPES - WANTS TO TRAVEL MORE AND EXPERIENCE DIFFERENT CULTURES. - taking his son to that park. - teaching sports to young children.
HASNT DECIDED WHAT CAREER PATH HE WILL TAKE YET. INTERESTS: - LONG DISTANCE RUNNING. - PLAYS BASKETBALL AND FOOTBALL AT COLLEGE. - ENJOYS BEING ACTIVE AND SPENDING TIME WITH MATES. - PLAYS LOTS OF XBOX - LIKES GOING TO GAMES WITH HIS DAD AND LITTLE SISTER.
Initial
designs for shape/ structure of the shoe.
I
knew
I
wanted to incorporate an
design development
beneficial to the consumers.
The
LED
screen that could be
little screen would be permanently
fixed into the shoe and would be charged via a magnetic charger.
connected to Ailsa's iPhone
SCREEN MOCK UP
Bluetooth's Information Shoes to other Apple Not
from devices.
possible- would
interupt heel cup.
The
screen will need to be care-
fully protected to prevent breaking
I
from the impact of running. have decided placing it in the
outsole is the best design as it will be easy to view, structurely safe
and close to a carger point
which will be on the bottom of the shoe.
space for shoe to bend with foot
figuring out where the battery will go has been challening as it needs to be protected yet easy access to to charge.
The
battery will be in a protective hard
the insole will be
case so that even if it does hit the groud
designed and morphed to
it remains safe however the sole will
the consumers foot shape
come further past the battery to prevent
to provide the best
this from happening.
support and comfort.
final sole design
lace Development Traditional Lace Options for trainers.
Toggle at back of ankle pulls to tighten material accordningly
possible logo placement
My research shows lace systems are going to drastically change with technology to incorporate computer systems. NEW AUTOMATIC LACE TECHNOLOGY INSPIRED BY NIKES HYPER ADAPT SYSTEM. Sensor
registers your weight and the position of the foot inside the shoe.
Charger design A
series of tiny flywire pulleys contract the
throat of the shoe to tighten around the foot by winding around a battery powered spool.
Plus + Minus
buttons hidden in the fabric
manually tighten or release the laces to adjust comfort.
I
working drawings to final shoe design
The
battery level will be able to be seen on
the
LED
think this manual function is really important as humans always like to feel like they have control over technology.
screen installed in the sole so you will know when to charge.
inspired by magnetised chargers used for electornic facial brushes like clarisonic because they are easy to use and resiliant
Apple irun THE FUTURE OF SPORTS FOOTWEAR
two small buttons to manually tighten and release the lace system
leather for waterproof protection and durability
breathable and flexible material to fit like a sock
automatic lacing system. flywire running through material below- protected under leather panels
led screen
air pods
battery in protective casing
irun