Ailsa Hymers DE1136 Fashion Futures

How could apple change the future of sports footwear?

AILSA HYMERS FASHION FUTURES W14022708 DE1136

Appleirun THE FUTURE OF SPORTS FOOTWEAR

An exploration of 'what if apple made sports footwear?' influenced by current and predicted technology advances in the next 10-20 years. I explore how running trainers will develop to become better fitted to the modern day consumer and better performing. My research shows there is a definitive place in the sportswear market for futuristic shoes that use new technology TO MAKE THE HUMAN BODY BETTER OR MAKE THE PERSON MORE IN TUNE WITH THEIR BODY, FEET OR FOOTWEAR, TO GET THE BEST RUNNING EXPERIENCE. THERE IS A GROWING AWARENESS/ TREND OF HOLISTIC HEALTH AND THE IDEA OF PREVENTION WHICH IS ECHOED IN MY FINDINGS AS I EXPLORED WHY FINDING THE RIGHT FOOTWEAR FOR YOU IS IMPORTANT AND NECESSARY TO PREVENT INJURY.

INITIAL RESEARCH

'Radical

shifts in

shoe design are just around the corner'

pple?

A e s o o h IC Why D1.idThey are a worldwide, leading

brand in the

consumer electronics segment.

2. Key

link to technology and link to sports,

+ wellbeing through apps Watch.

3. Wealthy brand with the money health

and

Apple

behind them

to create something new and innovative.

primary research: 60% are willing to pay a higher price if the questionaire

"Technology

cushioning abs lig orb sh htw ock eig ht

quality and performance match the price.

needs to be used to

make the human body bet ter or make the person more in tune with their body, feet or footwear"

`i

Key

words

4. Successful in marketing reputation + loyalty.

“Apple

and creating brand

is the only company that can take hardware, software

and services and integrate those into an experience that’s an

'aha'

for the customer.

that we’re not in

You today.”

can take that and apply to markets

Tim Cook (CEO), 2016

Metallics

ble i x f le e comfortabk

have used the same source for

both mens and womens to try to get reliable examples of the best current running trainers.

The Mens

article features cheaper

options and does not mention pronation, making it clear they were written by different writers.

trend

target consumers

concept

mixed metals

NAME:CHRIS AGE: 17 OCCUPATION: STUDENT LOCATION: NEWCASTLE

NAME: SOPHIA AGE: 21 OCCUPATION: INTERIOR DESIGN ASSISTANT LOCATION: NOTTINGHAM

NAME: ANDY AGE: 25 OCCUPATION: SPORTS COACH/ PERSONAL TRAINER LOCATION: LONDON

PERSONALITY: CONFIDENT, FRIENDLY, JOKER, COMPETATIVE, SUPPORTIVE, KIND HEARTED.

PERSONALITY: HARD-WORKING, HOPEFUL, CREATIVE, INNOVATIVE, POSTIVE, ENERGETIC, FAMILYORIENTATED.

PERSONALITY: CONTENT, PROUD, COURAGEOUSS, SELF-RELIANT, LEADERSHIP, kind, helpful, bit of a male ego.

INTERESTS: - STAYING HEALTHY/ TAKING CARE OF HER BODY. - RUNS FOR FITNESS - ATTENDS DANCE FITNESS CLASSES WITH FRIENDS. - ENJOYS SOCIALISING WITH FRIENDS. - LIKE ME TIME- BATHS AND READING. - LOVES FASHION AND INTERIORS.

INTERESTS: - ENJOYS CLIMBING AND OUTDOOR ACTIVITIES. - ACTIVELY LOOKS FOR NEW CHALLENGES. - LOVES FOOD AND TRYING DIFFERENT RECIPES - WANTS TO TRAVEL MORE AND EXPERIENCE DIFFERENT CULTURES. - taking his son to that park.

- teaching sports to young children.

HASNT DECIDED WHAT CAREER PATH HE WILL TAKE YET. INTERESTS: - LONG DISTANCE RUNNING. - PLAYS BASKETBALL AND FOOTBALL AT COLLEGE. - ENJOYS BEING ACTIVE AND SPENDING TIME WITH MATES. - PLAYS LOTS OF XBOX - LIKES GOING TO GAMES WITH HIS DAD AND LITTLE SISTER.

Initial

designs for shape/ structure of the shoe.

I

knew

I

wanted to incorporate an

design development

beneficial to the consumers.

The

LED

screen that could be

little screen would be permanently

fixed into the shoe and would be charged via a magnetic charger.

connected to Ailsa's iPhone

SCREEN MOCK UP

Bluetooth's Information Shoes to other Apple Not

from devices.

possible- would

interupt heel cup.

The

screen will need to be care-

fully protected to prevent breaking

I

from the impact of running. have decided placing it in the

outsole is the best design as it will be easy to view, structurely safe

and close to a carger point

which will be on the bottom of the shoe.

space for shoe to bend with foot

figuring out where the battery will go has been challening as it needs to be protected yet easy access to to charge.

The

battery will be in a protective hard

the insole will be

case so that even if it does hit the groud

designed and morphed to

it remains safe however the sole will

the consumers foot shape

come further past the battery to prevent

to provide the best

this from happening.

support and comfort.

final sole design

lace Development Traditional Lace Options for trainers.

Toggle at back of ankle pulls to tighten material accordningly

possible logo placement

My research shows lace systems are going to drastically change with technology to incorporate computer systems.

NEW AUTOMATIC LACE TECHNOLOGY INSPIRED BY NIKES HYPER ADAPT SYSTEM. Sensor

registers your weight and the position of the foot inside the shoe.

Charger design A

series of tiny flywire pulleys contract the

throat of the shoe to tighten around the foot by winding around a battery powered spool.

Plus + Minus

buttons hidden in the fabric

manually tighten or release the laces to adjust comfort.

I

working drawings to final shoe design

The

battery level will be able to be seen on

the

LED

think this manual function is really important as humans always like to feel like they have control over technology.

screen installed in the sole so you will know when to charge.

inspired by magnetised chargers used for electornic facial brushes like clarisonic because they are easy to use and resiliant

Apple irun THE FUTURE OF SPORTS FOOTWEAR

two small buttons to manually tighten and release the lace system

leather for waterproof protection and durability

breathable and flexible material to fit like a sock

automatic lacing system. flywire running through material below- protected under leather panels

led screen

air pods

battery in protective casing

irun