Rose whitelam Gap Project

ROSEWHI TELAM NORTHUMBRI AUNI VERSI TY

RESEARCH

Idec i dedt ol ooki nt ot he her i t age oft hebr and.

Af t er r es ear c hi ngt heAmer i c an r oot sandor i gi nofGapi n SanFr anc i s c o Ic ons i der ed howt hi sc oul di nf or m my t r endorf oc us .Thi sl eadme t ot henl ookatv i nt age Amer i anv ar s i t yt r endsand gar ment swhi c hI c ont i nut edt o dev el op.

Af t erv i s i t i ng Gaps t or esIwasabl et ogat her r es ear c honc ur r entGapgar ment sand s i gnat ur es t y l es .Ac l earf oc usoft hes t or ewas t hel ogos weat s hi r t sandhoodi eswhi c hI want edt oi nc or por at ei nt omydes i gnsi n k eepi ngwi t hbr andi dent i t y .

PROCESS s el ec t i onofdes i gndev el opment s

Af t erl ooki ngatt heVar s i t yt hemet hi sl eadmet of oc uson Cheer l eaderuni f or msandhowt hei rf eat ur esc oul dbe br oughtf or war di nt oc ur r entac t i v ewear .

Par t i c ul ar l ypl eat ed s ki r t sands i gnat ur es t r i peswhi c hIt hi nkwoul dbeďŹ t t i ngwi t h t heGapbr andandf eelaswel lasappr opr i at ef ort hei r c ons umer .

Thi sl eadmet of oc uss pec i ďŹ c al l yonwomens t enni s wearwher ei nmyopi ni ont her ei sl i mi t edav ai l abi l i t yi n

Af t erl ooki ngatt hec ur r entGapFi tc ol l ec t i onI

k ett oday . t hemar

not i c edagapf ort enni sf oc us s eds por t s wear .

I l ook edc l os el yatt enni sher i t ageandl i nears hapesof t enni sc our t sandequi pmentt oi nf r om mydes i gns .I want edt oc r eat epr ac t i c alac t i v ewearwi t hc ar ef r ee c ov erups .

Col our si ns pi r edbyc l as s i cWi mbel don andt r adi t i onalt enni s .

T enni sneti ns pi r at i onf or pr i ntdet ai l

i mageabov eandl ef t : www. pi nt er es t . c om i mage:www. pi nt er es t . c om

i magebel ow: www. pi nt er es t . com

MOOD

FABRI C

COL OUR

REFERENCE Res ear c hPage:Gap, Pi nt er es t

Pr oc es sPage:Pi nt er es t , WGSN Al lowni mager yot hert hanmar k ed.