Lucy Nolan Trend book

Ownership.

Urban Escape. Social Ownership. Purity

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Ownership.

Ownership is a trend that explores issues of how society are at a stage where they are constantly hungry to consume more, in terms of materialistic items, food, money and control. This trend identifies elements of ownership that are current. In the 21st century where fast fashion is cheap, and promotional offers are almost irresistible “A study in 2016 showed the average woman has 22 items in her wardrobe with tags on”. The over consumption of unneeded items is current as “both obesity and “stuffocation” are bad for your health. Just as eating too much and being overweight is lousy for your physical health, so having too much stuff and feeling “stuffocated” is damaging or your mental health.”(BBC.com)

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“Brits wear just 70 per cent of the clothes that we have stored away in our wardrobes, which leaves us with a total of 1.7 billion unused items.� ECOoutfitters

Ownership.

Urban Escape.

Social Ownership.

Purity.

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Urban Escape.

“Escaping the captivity of society”

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Urban Escape is a safety net for those over whelmed by the captivity of society, not wanting to own unnecessary baggage, therefor expressing the freedom of the wild. However some structures are impossible to escape through architecture the Juxtaposition of glass over lapping natural forms creating a semi transparent bases, creating feminine silhouettes with natural wools, woven’s and shagppile with a layering of PVC producing tailored overgarments. Creating the Urban Escape Illusion.

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Urban Escape Introduction

Earthy.

Natural.

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Freedom.

The need for excessive consumption and unnecessary accumulation becomes a necessity. Fortunately, the solution is not difficult. The invitation to own less is an invitation to freedom, intentionality, and passion.

We think it will make us happy. Nobody would ever admit they search for happiness in material possessions—we all just live like we do. We buy bigger houses, faster cars, cooler technology, and trendier fashion hoping we will become happier because of it.

Unfortunately, the actual happiness derived from excess physical possessions is fleeting at best.

But this question ‘Do we own too much’ can be difficult. It forces us to admit weakness in our lives. Consider some of the lies we have believed

-Joshua Becker

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Pic of man i drew

Trend Driver “At certain moments we all feel the desire to escape from it all.

Even if it’s only a brief walk or a long drive through the countryside, there is truly no greater companion than ourselves. Yet there are few who can break free from social dependence, away from the urban comforts, to live alone in nature.”- CONNOR BRIAN(theplaidzebra) 8

Chunky.

Transparent.

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Layers.

“Inspiration from British artist Andy Goldsworthy, with a mission to collaborate with natural forms to create personal artworks. Using raw resources creating outdoor sculptures, that personalise nature to the individual.�

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“Expression is natural”

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“Solitude is something of a misunderstanding in the 21st century; all too often we confuse solitude with loneliness. But when you are alone and begin to feel the space grow vast around you, the realisation comes that you are beginning to make a step towards self-understanding. This is why though many of us have grown up in the heart of large city, we find ourselves drawn into the wild.�

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“The thought of escaping to live alone, away from the pressures of society, sounds far greater an option.�

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Visual Communication

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The natural fabrics express the raw elements of living in the wild, bold knitted textures, woollen forms together making a shagpile effect. The Transparent layering of the materials shows the collaboration of architecture intertwined with natural forms creating escaping effects.

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Neutral Beige Winter Lime Leaf Green Deep Mango Dark Plum Murky Green

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Technical Flats

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Social Ownership.

“The constraints of social expectance”

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p.

Social ownership is an amalgamation of subcultures conjoined together to form ‘Society’.

Political, economical and social factors implanting ideologies into the individual. The small particles of air trapped in the form of bubbles representing the entrapment of the individual amongst society.

Small hexagon shapes built to create a voluminous form, represented in large, over sized outerwear wrapped around the body.

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Social Ownership Introduction

Structure.

Entrapment.

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Saturated.

Not everyone can live this way, some need these social concepts in order to survive. They crave the illusion of control and security. More often though, they need these rules in order to dominate others.

When one evolves to the point of living life of their own accord, treating others as they would have themselves treated, being at peace with the world and oneself, rules and laws, formal and informal, are merely suggestions to be followed or dispensed with at will.

George M. Spooner

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Pic of man i drew

Trend Driver “Very few people who do ‘live their own lives’, people overwhelmingly live their lives as society dictates. Sometimes they are compelled to rebel against societal norms, but the majority of the time people choose to conform to cultural, societal, governmental, religious and/ or ethical/moral laws and official rules.” Quara 30

Volume.

Oversized.

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Circular.

“The Collaboration of bubbles emulates different sectors of society as a whole becoming united. Each bubble symbolising the ideologies implanted into us by social and environmental factors. only believeing what we are told.�

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“Instinctive need of acceptance”

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Large image from photoshoot

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The rash of video cameras, and the proposals for impertinent questions. But every time we use a loyalty card, or a mobile phone, or a season ticket on public transport, we are giving someone the means to discover intimate details about us.

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Visual Communication

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The hexagon quilting of fabrics shows the connections, small parts linked together to make a society. The rounded silhouettes informed by bubbles comes through in the fabric manipulations.

The large oversized outerwear created mainly through quilting and padding.

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Ice Blue Soft Grey Mint Metal Grey Teal Green Deep Sea Green

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Technical Flats

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Technical Flats

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Purity

“Creating your own niche”

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Purity is a simplistic trend focusing on individuals who want to personalise their own way of living, seeking a relaxed tranquil environment. Owning simplistic items that identify their ideologies.

Becoming their own niche, escaping defined social groups. Represented through floaty tranquil light materials, aesthetically relaxing as the garments move and manipulate the body in their own personalised form.

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Purity Introduction

Simplicity.

Translucent.

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Fluid.

Think how you feel when your new phone first arrives, you press the buttons, try out all the ring­ tones. After a week, you’re not nearly so excited. After a month, it’s basically part of the furniture. The novelty of material goods wears off far faster than it does with experiences. Experiences bring us closer to people, we tend to do them with people, they make us feel like we belong.”

“When you buy something that isn’t very good like a pair of shoes that squeak there isn’t much you can do about it. But when an experience goes wrong, it somehow gets better each time you retell the tale. Hedonic adaptation is another reason, and it’s a scientific way of saying how quickly we get bored of new stuff.

Forbes.com

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Pic of man i drew

Trend Driver Over consuming forces us to live in a cluttered environment, by personalising essential items it allows room for freedom and to live in a less filled lifestyle, therefore spending more time living by personal experiences rather than materialistic items.

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Light.

Floaty.

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Delicate.

“The fluid movement of the tentacles creates a relaxed essence, forming light textures, loose fitting materials emulating the feeling of letting go of social constraints.�

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“Customisation puts control back in our hands.�

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“Personalisation

isn’t about calling consumers by their name, but rather about brands making an emotional connection.” Marketing Week

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Visual Communication

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The fluid light fabrics through chiffon to organza represent the relaxed essence of The purity trend. Fabrics that manipulate around the body and create new forms with each movement emulate the personalised feel of the characteristics and the materials coinciding with the trends ideologies.

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Translucent Pink Baby Pink Soft Purple Light Mauve Soft Purple Light Plum

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Technical Flats

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Ownership.

Living in a society where materialistic items define us as humans can be over powering.

However admitting there are other directions of representing ourselves by taking ownership of our actions, beliefs and possessions to drive forward a clear minded focus on what happiness is to the individual and where this can be found.

Reflection

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