Chloe Pomar - Trend Publication by Fiona Kitchman

UNEARTH YOUR EQUILIBRIUM I N F L U EN C E - E XPAND - RE AL IS E

UNEARTH YOUR EQUILIBRIUM

â&#x20AC;&#x153;We are brought up in an age where we are taught to work hard and make money. But whilst searching for success we almost forget how to live. The line between work and home quickly becomes blurred and unclear . why should we work ourselves to the bone, to all end up in the same place? We should learn more about the simple structure of living and seizing the day, rather than wishing for tomorrow.â&#x20AC;?

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F I N DIN G T H E R I G H T K I ND OF BAL ANCE IN YOUR LIFE IS ES S E N T I A L A N D I S A CONS TANT E VE R YDAY ST RUGGLE F O R M O S T . ‘ I NFL U E NCE ’ AND ‘E XP AND’ EXPLORE THE DI F F E R E N T E NVI R ONME NTS TH E I NDI VIDUAL C AN FAC E B E F O R E R E A CH I NG TH E I R E QU I L I BR I U M. ‘REALISE’ IS T H E P O I N T O F W H E R E E VE R Y TH I NG B EC OMES MORE C L E A R , S T R U CTU R E D AND S I MP L I S TIC . EQUILIB RIUM S H O W S H O W E ACH S CE NAR I O CAN CH A NGE A PERSON’S O U T L O O K O N L I VI NG AND TH E FR E E DOM IT GIVES T O EX P L O R E E A C H AR E A, I N OR DE R TO MAKE AN OVERALL C H A N G E T O TH E I R L I VE S .

FIND YOUR BALANCE

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INFLUENCE DISCOVER YOUR INSECURITIES OVERCOME YOUR FEARS

EXPAND

FIND COMFORT SHARE YOUR CREATIVITY

REALISE CLEANSE YOUR SOUL RECREATE YOUR FUTURE

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C O N T E N T S 2

INT R OD U CTI ON : T RE N D P U B L I C A TI O N OVE R A L L SU MM A RY

TR EN D 1: IN FL UEN CE IN TR O D UCTIO N A N D R ES EA R CH

TREND 1 : INF LU ENC E MOOD & C OLOU R PALETTE

TR E N D 1: I N FL UE N C E F ABR I CATI O N E XP L O RA TI O N

TR EN D 1: IN FL UEN CE P HO TO GR A P HY

TREND 1 : INF LU ENC E LOOKS

TR E N D 1: I N FL UE N C E TE CH N I C A L FL A T S

TR EN D 2 : EXP A N D IN TR O D UCTIO N A N D R ES EA R CH

TREND 2 : EXPAND MOOD AND C OLOU R PALETTE

TR E ND 2 : E XP A N D F ABR I C E XP L O RA T I O N

TR EN D 2 : EXP A N D P HO TO GR A P HY

TREND 2 : EXPAND LOOKS

TR E ND 2 : E XP A N D TE CH N I C A L FL A T S

TR EN D 3 : R EA L IS E IN TR O D UCTIO N A N D R ES EA R CH

TREND 3 : REALISE MOOD AND C OLOU R PALETTE

TR E N D 3 : RE A L I SE F ABR I C E XP L O RA T I O N

TR EN D 3 : R EA L IS E P HO TO GR A P HY

TR E N D 3 : RE A L I SE LOOKS

TREND 3 : REALISE LOOKS

TR EN D 3 : R EA L IS E R EFL ECTIO N

“ON AN AVERAGE WEEKDAY MEN HAVE 6:06 HOURS FREE TIME, WHILST WOMEN HAVE 5:18” (MINTEL)

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INFLUENCE ROUTINE -STRUCTURE-TRACK -SURVEIL

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“IT IS BE COMI NG E A SIER THAN E VE R FOR E M PLO Y ER S T O KE E P AN E Y E O N TH E I R ST AFF. W I TH E M ER GIN G T E CHNOLOGI E S, CO MPA N IES CAN MONI T OR W H E R E EMP L OYE E S ARE A ND WHAT THEY’RE UP TO B U T A LS O HOW THE Y’RE F EELIN G – W HE T HE R T H EY ’R E S T RE SSE D, T I RE D OR N O T GE T T I NG E NOU GH E X E RC IS E O U T SI DE W ORK.” - THE GUARDIAN

INTRODUCTION-INFLUENCE

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influence : W O R K W E A R _

P r e s s u r e wi t h i n t h e w o r k p l a c e is g rowi n g con ce r n f o r p eo p l e ea c h d a y . Wor ke r s ar e f e e li n g t h e w o r k lo a d m or e t h an e v e r b ef o r e. Em p l o y er s are t r e at i n g t h e i r em p lo y ees alm o st like t h e y ar e r obot s, m o n it o r i n g t h ei r w or k pace an d t r ac k in g w o r k h o u r s. Ideol ogi e s of comp an ies a r e i n jec t ed int o t h os e i n f l u e n c ed i n t o f eeli n g that t h i s i s t h e cor r ec t w a y o f w o r k . Bu t h ow f ar can t h ey p u sh b ef o r e thos e can n ot h and le t h e p r essu r e any l on ge r ? B u r n o u t an d st r ess i s a common r e as on a s t o w h y p eo p le tak e l on g pe r i ods o f t im e o f f w o r k o ve r al l e f f e ct i n g g en er al w o r k f o r c e.

â&#x20AC;&#x2DC; I n f lu en c e â&#x20AC;&#x2122; i s a b out t he a w a re ne s s o f su p p r es s i on w i t hi n t he w ork pl a ce evo lv i n g un- pe rs ona l t a i l ore d g a r m en t s i nt o t hos e m ore pe rs ona l . I n d u st r ial w ork s i ns pi re a s ha rp form a l sil h o u et t e, re fl e ct i ng t he w a y t he w o r k er s a re m ade t o ob e y orde rs . C o lo u r s of g re y re fl e ct t he concre t e m o o d w hi l s t t he b ri g ht a s pe ct s of b u i ld i n g m a t e ri a l s m ak e up re ds a nd coppers. key w ord s: surpress, ideologies,

monitoring, tracking, concrete, inject, obey, industrial, order, structured .

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trapped - privacy - capture - locate 10

UNEARTH YOUR EQUILIBRIUM

TREND STIMULANTS “Badges worn by employees to record their movements, interactions and “speaking patterns”. “Can track physical activities, capture nonlinguistic social signals without recording actual words, locate wearers and their proximity to other wearers” (The Guardian) “Light, portable cameras that can provide realtime video with minimal efforts. Worn all day by politicians wishing to be ‘transparent’, allowing the public to see what they are seeing at all times” (The Circle – Novel)

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“ OR WE L L I A N ” “ A N ADJE CT I VE

G EO R G E ORWELL I DE NI FI E D TO DEC RI BE A SITU A TIO N AS BE I NG DE SCT R U CTIV E TO T HE W E LFARE O F A FR EE AND OPE N S O CIETY . DEN OT E S AN ATTITU DE A N D A BRU T AL PO L ICY O F DR A CONI AN CONT R O L BY PROPAGANDA, SURVEILLANCE, M ISINFORMAT I ON, DE N IA L O F TRUTH, AND MANI P U L A TIO N O F T HE PAST , P R A CTIS ED BY MODE RN RE P R ES S IV E GOVERNMENTS.”

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colour palette

DI S C O U R A G IN G CO AL

M U T ED G R EY

S O M BR E A S H

T A R N I S H ED B RO WN

C O N S TR A I N T CO PPE R

R EP R ES S ED RE D

FABRICATION

“EVOLVED FROM THE IDEOLOGIES AND SUPPRESSION WITHIN THE WORKPLACE, INSPIRED BY RESTRICTIVE MATERIALS. THIS INCLUDES LEATHER CORDING REFLECTING THE THEME OF WIRES AND TIES, WHI LST COPPER MESH INITIATES THE FEEL OF FENCING AND CONSTRAINT. INDUSTRIAL WORK MATERIALS EVOKE THE BRIGHT RED COLOUR CREATING INSPIRATION FOR THE RED PLEATED MESH, SHOWING ITS RESTRAINT. ”

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BURRIED - LOST - STUCK - SEARCHING

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â&#x20AC;&#x153;Industrial themes form concrete style innovation, mesh grates reflect the trapped emotions employees go through as they are tracked and monitored. There is no escape from the suppression and ideologies that workers are injected with each and everyday. It influences the structured style garments that surround the body and keep us restricted.â&#x20AC;? 21

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FUNCTIONAL - STRUCTURED - HARDWEARING SHARP - RESTRICTIVE - ROBOTIC - MANIULATIVE

TECHNICAL F L A T S

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EXPAND P E R S O N A L - F R E E D OM - S C O P E - A M E N I T Y

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“ W E AR E ENT E RI NG A T I ME O F H EAD -S PI NNI NG, MI NDB EN DIN G UPHE AVAL . WORK,

AS WE KNOW IT, IS DYING.

C A R EER S AND OFFI CE S: O V E R. PEOPL E (I N T HE F U TURE)WILL BE ABL E T O WO RK AN Y TI ME AND ANY P L A C E A S FRE E L ANCE RS M A NA GE M U LT I P L E JOBS.” - FAITH POPCORN

INTRODUCTION-expand

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E X P A N D : LOUNGEWEAR _

In t h e mode r n da y t el ec o m m u t in g has be come a mor e p o p u l a r m et h o d o f wor ki n g. B e i n g ab l e t o w o r k fro m h ome f or s om e is t h e id eal situ at i on , an d ha v i n g o p t im u m c o m f or t i s e s s e n t i a l . Th e “ h u m a n c lo u d” r e l at e s t o t h e w a y in w h i c h fre el an ce r s h av e b ec o m e a va i lab le at a n y t i me t o pr o d u c e w o r k f o r a num be r of di f f e r e n t c o m p a n ies, all aro u n d t h e wor l d. W it h t h is i s m in d , w o rk be come s mor e si m p li f i ed a n d pe o p l e be come “t hei r o w n b o ss” . The y e s cape t h e w o r ld o f t r a c k in g and mon i t or i n g bu t at h e sa m e time e n t e r a wor l d o f ‘ c o c o o n i n g ’ b e c o mi n g al on e i n t h eir o w n b u b b l e. H o we v e r we can n ot b ec o m e a b sen t in t h i n ki n g t h at t h i s i s t h e p er f ec t b alan ce away f r om t h e o f f i c e, w i t h o ur own r u l e s . O f t e n t h e li n e b et w een w o rk an d h ome be co m es b l u r r ed an d m any e n d u p wor kin g lo n g er h o u r s than t h os e wh o do n o t .

Ex p a n d is ab out cre at i ng a ‘ z one ’ of c o m f o r t w hi l s t w ork i ng , s om e w he re t o esc ap e t o w he re t he l i ne doe s n o t b ec o m e ob s cure d. E xpa nd c o m b i n es de l i ca t e w i t h a m e ni t y in sp i r i n g an ov e rs i z e d, v ol um i nous si lh o u et t e. Col ours a re b ui l t up of n eu t r a ls es t a b l i s he d b y s ub t l e pe t a l s o f o r c h i d s i n com b i nat i on w i t h t he i r o u t li n es. key wo rds: telecommuting, escape,

cocooning, bubble, comfort, volume, neutral, delicate.

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“ S iz e a n d e xp an s i o n i n n o vate a s ilhouet t e inspired in t h e f o r m o f s h e l l s al o n g s i d e p eaches and pinks t o e v o k e co l o u r e xp l o rati o n .”

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TREND STIMULANTS “In 2014, about 25 million people worked remotely at least one day per month” “ (Tammy D. Allen) “Working outside of the office reported lower levels of stress and exhaustion.”“ (Gillian B. White) “So keen to prove the merit in home working they consciously worked harder and longer, producing better results for their organisations.” (The Guardian) “Since 2009, the average number of mobile employees has increased by 50%” (Worth Global Style Network)

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“In

th e p a s t d e ca d e cl o u d c om pu t in g h a s rad i cal l y al te r e d t h e w a y w e w o rk, b ut i t’ s t h e g r o w t h o f th e “ hu m an clo u d ” – a vas t

global pool of freelancers

wh o ar e a v a ila b le to w o rk on de m a n d f r o m re mo te l o c at i o n s o n a min d-b o g g l i n g a r r ay o f d ig it al t a s k s – w h i ch i s r e al l y s e t t o s h ake u p th e wor l d o f w o r k . ” - THE GUARDIAN

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colour palette

F L U S H ED BLUSH

SOFT PINK

P L EA S A N T PE ACH

DEEP A P R I C O T

F R ES H L I N EN

A N T I Q U E W HITE

FABRICATION

“AMENITY IS AT THE HEART OF THIS TREND AND OPTIMUM COMFORT MUST BE ACHIEVED. TEXTURES ARE INSPIRED BY THE IDEA OF ESCAPING INTO A DIFFERENT WORLD USING SOFT CHUNKY KNITS, SOFT COTTONS AND THICK FUR. THIS ALLOWS THE PERSON TO GO INTO “HIBERNATION” IN ORDER TO PUT THEIR “HEAD IN THE CLOUD” AND REACH THEIR ULTIMATE CONCENTRATION AWAY FROM DISTRACTION”

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â&#x20AC;&#x153;The outline and delicate feel of the

orchids express the emotion of this trend and how they can represent each garment individually. The almost become something so significant, something that can translate into a wearable item that gives off emotion and lends the positivity of the space around usâ&#x20AC;? 41

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COSY - COMFORT - COCOON - DELICATE - SPACIOUS - GETAWAY - PROTECTION - AMENITY

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TECHNICAL FLATS

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REALISE C L E A N S E - R E F L E C T - B A L A N C E - E S C A PE

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“IT IS MA INT AI NE D T HAT R ES I LIEN C E IS W HAT DETERMINES THE HAPPINESS A ND LO N GEVI T Y OF OUR R EL A TIO N S HIPS, OU R S U CC ES S AT W ORK, AND TH E Q UALITY OF OUR H EA L TH . M O RE T HAN ANY OTH E R FAC TOR I N T HE S C H EM E O F E MOTI ONAL I N T E L LIGEN C E, RE SI LI E NCE I S WHA T D ETE RMI NE S HOW H IG H WE RISE ABOVE W HAT TH R E ATEN S TO W E AR U S DOWN .” - the resilience factor

INTRODUCTION-REALISE

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U NUENAE RA TR THH YYOO UU RR EEQQUUI LI LI BI RBI RU IMU M

R E A L I S E : LESUIREWEAR _ We

ar e awar e i t i s d if f i c u lt t o de te r mi n e t h e l i n e b et w een w o r k in g to o mu ch or n ot en o u g h . The re alisat i on pr oce s s c o m es in t o p la y w he n we r e cgon i s e t h at o u r li ves m ust be cl e an s e d an d sim p l if ied . W e b e c o me awar e of our su r r o u n d in g s, w e r e ach a s t at e of n o t t o o l it t l e o r and n ot t oo mu ch , w e r ea c h p er f ec t harmon y wi t h i n ou r li ves. R ef l ec t in g and r e f r e s h i n g, u n d er st a n d i n g t h e po int at wh i ch t o sa y , en o u g h is e no ugh an d i t s t i m e t o st o p . W e b e gin t o f e e l we i gh t less, r esem b li n g the u n de r s t an di n g an d t h e i m p o r t a n c e b alan ce h as t o u s as h u m a n s a n d o u r state of mi n d. We gr o w , w e b ec o m e, we realise.

R eal ise is t he i de nt i fyi ng proce s s , w h er e w e be com e proa ct i v e a nd d e- c lu t t er our l i v e s de m a ndi ng l ei su r ew ea r g arm e nt s . We re duce st r ess an d us e s ha rp t rue l i ne s t o ev o k e a s i l houe t t e , de v e l opi ng a r c h it ec t u r a l b ounda ri e s . A m o n o c h r o m e pa l e t t e re fl e ct s a n u n c o m p l ic ate d s ym m e t ri ca l l i fe s t yl e w h i lst h i n t s of b l ue s how puri t y a nd c lea n l in ess. key wo rds: regonise, clean, harmony,

weightless, balance, become, grow, lagom, reflection, space, monochrome.

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MINIMAL.SIMPLE.CLEAN

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TREND STIMULANTS “Everyday something will try to push you out of balance, and most of the time it will succeed, but you will be able to bounce back into that balance” (Balance In Me) “Individuals who maintain a healthy balance between work and life achieve a sense of wellbeing feeling that they have control over their working life, and also lead a rich and fulfilling personal life.”(Virtual Medical Clinic)

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“CRE AT I NG A BALANCE D L I F E IS NOT AS SI MPL E A S FI NDI NG T HE R IG H T PLANNER OR FIGURING OU T T HE P E RFECT “FLEXIBLE-JOB” SITUATION. CREATING BALANCE TA KES CONTEMPLATION, P L A N N I N G , CONNE CT I ON, AND REFLECTION.” - CREATE BALANCE

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pre cision - perf e ction - pre c ise

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colour palette

P U R E BL A C K

S H A R P G R EY

S I M P L E S T ON E

T R U E BL U E

S K Y BL U E

CRISP WHITE

FABRICATION “TEXTURES REITERATE THE IDEA OF SIMPLICITY MADE UP OF CLEAN LINES AND MINIMALISM. THIS TRANSLATES VIA INNOVATED FORMS OF SMOOTH WEAVED FABRIC COMBINED W ITH STRAIGHT LINE STITCHING TO CREATE A GEOMETRIC AND SYMMETRICAL MOOD. PLEATING IS INSPIRED BY THE STRUCTURE OF THE ARCHITECTURAL INSPIRATION AND REFLECTS THE PURITY OF THIS TREND.”

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â&#x20AC;&#x153;Fresh and clean architecture is a pivotal point of this trend, it provides a strong sense of mood with straight pure lines and reflects highly upon the garments. It allows us to develop the symmetrical and simplistic feel that we have been searching for in order to reach our personal e q u ilib r iumâ&#x20AC;?

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SHARP - FLOWING - SIMPLE - ARCHITECTURAL SYMETRICAL - CLEAN - PERFECT 64

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TECHNICAL FLATS

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“ WE N E E D T O LE ARN TO TA KE A ST E P BACK FROM O UR LIV ES AN D RE -E VALUAT E TH E TRUE VALUES AND MEANINGS. W E M U ST T E AC H OURSE L V ES TO BE C RITIC A L AND K NOW EXA CTLY W H EN E NOUGH I S EN O UGH . SO M ET I M E S W E M AY FA LL O UT O F O UR E QUI LI BRI UM, BUT IT IS ALL P ART OF T HE PR O CES S”