Jordanna Smith- Old Navy DE1136

SPRING/ SUMMER 2018 COLLECTION JORDANNA- LOUISE SMITH | FASHION DESIGN AND MARKETING

OLD NAVY SPPRING/ SUMMER 2018 Say yes to new adventures...

summer holiday adventure together. In younger days, Jenny loved travelling and exploring and now that her daughter is old enough, Jenny wants to share the experience of culture and life, with a road trip along the This holiday is all about creating memories that will last a life time and strengthening the bond between mother and daughter.

The collection takes its bright and vibrant colour inspiration from San Franisco and has nautical notes from stripes and ocean phrased typography.

Garments are designed with comfort, style and functionality in mind, using fabrics such as light and heavy weight jerseys, denims, cottons and light weight knits perfect for this duos road trip.

moodboard

MEET JENNY! Jenny is 32 years young and mother of a wonderful daughter, Ellie, who she tries to spend time with as much as possible.

Although Jenny’s life is pretty chaotic, juggling work and home, she still likes to make time for some fun! Whether it be building forts with her daughter, going out for walks or dancing around the living room.

This summer road trip will allowed Jenny to rediscover her love for exploring and travelling, an experience which she will share with Ellie.

A chance to catch some quality mother and daughter time!

KEY WORDS Comfort, fashionable, relaxed, easy to wear

MEET ELLIE! Ellie is 8 years old and loves spending time with her mum Jenny!

Her days are packed with adventure, from building forts and riding her bike to arts and craft and baking cakes.

She loves to laugh, dance and sing and has a current obession with mermaids (she hopes to see one on their road trip)

KEY WORDS Bright, playful, fun, prints

LINEN

LIGHT WEIGHT JERSEY

BRUSHED COTTON

DARK DENIM

MID DENIM

LIGHT DENIM

LIGHT WEIGHT KNIT

GIRLS

WOMENS

colour & fabric board

print research stripes

print development stripes

mermaid scale prints

stripe tee developments

graphics development

denimin research and development

references: all images can be found on pinterest