BARC TRP ratings: Bharat 24 leads the pack!

Mahesh Sharma

New Delhi : The National Hindi News Channel “Bharat-24”, which was launched only 9 months ago, has surprised everyone in the television industry by taking a quantum jump in the TRP ratings this week. In the ratings declared by BARC on Friday morning, the ratings and market share of “Bharat-24” has increased from 0.6 to 2%. According to market sources, if this channel continues to grow at the same pace, then it can even overtake the Good News Today of the India Today Group.

According to sources, this long jump of “Bharat-24” has directly affected News-24 channel, whose ratings/market share has come down from 5.7% to 3.2% which can directly affect the Ad revenue of the channel.

In the rating of the free platform market released by BARC, the rating or market share of ‘Bharat-24’ has reached 6%, extremely close to ABP news’s 6.6% share in the free platform market. However, as far as the reach of Free Dish is concerned, “Bharat-24” with its 1.54 Cr reach has overtaken ABP news (1.45 Cr). It is noteworthy that after leaving behind ABP News in Free Dish Reach,

“Bharat-24” has now come close to Times Now Navbharat (1.55 Cr) and India TV (1.57 Cr).

Significantly, in the Free platform market, ‘Bharat-24’ with its 6% rating has already overtaken News Nation channel with 5.1% rating or market share as well as News Nation’s Free Dish reach of 1.26Cr. After BARC ratings, there was festive joy in the channel’s office in Noida and the staff expressed their happiness by distributing ‘laddoos’ and ‘kachoris.’ Channel’s Chief Business Officer Manoj Jagyasi said that after the increase in the ratings of the channel, the channel is getting tremendous response in the ad market.

On this occasion the CEO of the channel Dr Jagdeesh Chandra said that on principle of ‘Khabar Hi Jeevan Hai,’ the channel has carved a niche for itself in the news market in just a span of 8 months.

Arif Mansoori

Jhalawar: Former CM

Vasundhara Raje on Friday, said that even today there is not as much equality between men and women in the society as it should be.

She said that attention is paid to the education of boys in small villages but not that much on the education of girls. Raje said that along with the good initiatives like mass marriage programmes, people should also organise camps for girl child education so that the entire society can be educated.

Raje was speaking at the mass marriage programme of Gurjar and Goswami communities.

She said that when she came to Hadauti 3 decades ago, the condition was quite different.

The former CM said that in these decades, Jhalawar witnessed many major positive changes.

She said that there was a time when the people of this place had to go to Kota for treatment, but today there is a medical college here.

“Today there are many irrigation projects for the farmers who have been yearning for irrigation for years. There are big institutions for education and adequate infrastructure is there. This is the result of our team,” she said.

Former CM said that she had to attend this programme of Gurjar Samaj. She said that she can’t be separated from the Gurjar Samaj. “We are bound with each other by a strong thread because I am the ‘Samdhan’ of this Samaj,” she said. Raje said that she takes all communities along with her. “Our PM’s mantra is Sabka Saath, Sabka Vikas, Sabka Vishwas and Sabka Prayas. We are moving forward with this in mind,” she said.

Dhariwal to meet people under ‘Haath Se Haath Jodo’ drive

First India Bureau

Kota: UDH Minister Shanti Dhariwal is on a 3-day visit to Kota from today. During his tour, he will participate in various programmes and interact with the residents under the ‘Haath se Haath Jodo’ campaign. A padyatra will be taken out in two shifts in the morning and evening in Ward No. 11 and 61 from May 6 to

May 8 under the leadership of Dhariwal. People’s representatives and Congress workers of the area, including PCC member Amit Dhariwal will participate in the yatra.

Shanti Dhariwal and Amit Dhariwal have been meeting people of the area through padyatras. They have taken feedback from residents about the development works. Discussing about relief camps, they have appealed to people to take advantage of govt’s welfare schemes. They have been listenening to people’s problems and instructing officials to resolve them at the earliest.