Motorsport means a lot more than passion and speed. Behind these two concepts which bring millions of fans worldwide, there is a well developed industry. By understanding this, we started PMRacing, Romania’s first PR Agency specialized in motorsport. The people who are behind PMRacing are very experienced in media, marketing and brand management. Working together in a motorsport based PR project, they realized the necessity of a PR agency set to help the drivers and the teams in the pursuit of glory, fame and good sportive results.
PMRacing brings motorsport in the media spotlights by offering a complete range of services for the promotion of both drivers and competitions.
Brand Management
Online Marketing
Press releasest
Media Monitoring
TV and printed media appearances
Management
BTL / Special events
Brand Management We take charge of making our drivers identities unique and special. Our team handles with care all the aspects of this important element, as follows: -Developing an visual identity for each driver -Creating a logo for each driver -Implementing the visual identity on the racing gear
Ferrari 248 F1
Press releases
The relationship with the media is very important for the efficiency of the communication. PMRacing has a wide range of possibilities to expand the reach of the media materials in both the specialized and the general media. We make previews of the races We send out reports of the results the drivers have We create and send out press releases after each event We publish the all our material online on our webpage and on our social networks accounts We send our material to a wide list of journalists
TV and printed media appearances
The mass-media is the most important way a driver can reach his goals of becoming a famous figure. In the PMRacing offer, we show how well we can help our drivers expand their reach in the media and how important it is to let professionals work for them.
TV and printed media appearances
- Creating a media plan that will show where and when the media will present the information about the driver - Creating media reports shown by our national TV partners - Follwing all the results in special media reports - Coaching for the relationship with the media
mulĹŁime de oameni prezenĹŁi la un eveniment de orice fel (concert, spre exemplu)
BTL / Special events Bringing the competitors closer to the general public helps reaching out to those who are not willing to spend time searching for information. - We organize special events for the promotion of our drivers - We help bringing the sponsors and the partners into the crowds they are looking for
Online marketing We create, a complete website for our clients or we improve and Social networs: manage the existing one. We create and manage the pages on the most important social netWe make updates after each race works. We implement promotions and contests to support the partners’ campaigns
Media Monitoring
Sponsoring goes hand in hand with results, on and off the track. We understand the need of managing the revenue as well as possible and this is why we offer a professional monitoring device. How does it work? Each day we get a detailed media report that shows if any of the magazines, TV stations, websites or social networks showed any information about our drivers. We always store on our servers a copy of the material, as well as the information regarding the advertising value of the material, as well as information about who wrote the article, what length it has and many other important facts. All this gets stored in a special folder which we can access at any time.
Management PMRacing helps its drivers get the best ways in their career. We understand how important it is to have somebody who understands the business help the drivers make the right steps and we are always there to lend a hand: - We create a presentation portfolio - We create media plans - We talk with the potential partners in the behalf of our drivers - We intermediate specialized psychological counseling - We negotiate with teams and sponsors