corporate profile confidential
www.tagedstudio.com
tag corporate profile
Document updated on: March 30, 2016
This document (including any attachments) is confidential and intended only for the use of the recipient. It may contain information covered by legal, professional or other privilege, which privilege is not lost or waived by reason of mistaken transmission thereof. Unless you are the intended recipient (or authorized to receive for the intended recipient), you may not read, copy, reprint, retain, use, distribute or disclose to anyone the message (including any attachments) or any information contained in the document. Any representation expressed are those of our Tag Concepts and not necessarily those of the individual sending this document. If you are not the intended recipient, please inform the sender immediately and destroy this document (including any attachments).
Copyright Š 2016 All Rights Reserved
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tag corporate profile
what’s in this book? content
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Who We are
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Introductions
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What we do
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Areas of expertise
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The endgame
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Our beliefs
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Our people
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Our Service Offerings
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Website & App Development
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Digital Marketing/Social Media
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Design
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Video & Animation
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Photography
31 - 42
Our portfolio
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Brands we’ve built
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Brands we’ve worked with
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We are social
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Contact Us
who we are
tag corporate profile
We are a creative agency based in Accra with a team of 10 gifted local and international talents, operating in Ghana.
Document Date: March 30, 2016
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who we are
tag corporate profile
We, tag, are an agency specializing in creative advertising campaigns and products. Our team creates amazing designs, web-sites, 3D Graphics, & develops viral online campaigns. Using our creativity and ideological potential, we oer our clients advertising solutions that are not only visually beautiful, but also increase the sales. Of course, before taking on any business, we carefully study the client, the product and the market, to provide a stable basis for our ideas.
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who we are | what we do
what we do Our core activity is to produce concepts and content, as well as frame them for online and oine distribution channels. Our skills merge to create, produce and shape everything from online & oine commercials, advertising videos, fashion show videos, documentaries, websites, mobile applications, animations, internal communication platforms, etc. With our years of experience in the field and our range of empowered talent, our client always gets the most innovative and multidimensional concepts, expressed through video, audio, interactive and web, photography, graphic design and events. Whether it’s a little logo design or a full length documentary, tag has the know-how to take it to the next level.
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tag corporate profile
who we are
tag corporate profile
Design is where science and art break even. -Robin Mathew
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who we are | areas of expertise
tag corporate profile
areas of expertise
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APPAREL & FASHION
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CONSUMER ELECTRONICS
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HOSPITALITY MANAGEMENT
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JEWELRY & WATCHES
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CONSUMER PRODUCTS
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HOTELS & RESORTS
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BEVERAGES, SPIRITS & WINE
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COSMETICS AND FRAGRANCES
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PUBLISHING
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DIRECT MARKETING
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HEALTH AND WELLNESS
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REAL ESTATE
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RESTAURANTS
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HOME FURNISHINGS
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TOURISM AND TRAVEL
who we are | the endgame
tag corporate profile
the endgame Our goal...and your future! We live in an era of rapid technological change, yet the marketing and advertising industries have been slow to adapt. tag specializes in harnessing emerging technologies to create new modes of brand building and to deepen customer relationships, so we oer a unique creative product. Always with our finger on the pulse, we are exploring new technology, new means of communicating, and new ways of expression. We want to be at the forefront of creativity in this new arena, opening up new opportunities in digital media and pushing brands into new, exciting territory.
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Mission To elevate multimedia standards by keeping up to date with the latest trends and international standards, while continually excelling and competing with the local major players Vision At tag, we strive to lead in the invention and development of the most innovative multimedia services to ultimately evolve into a production company that caters to International markets.
tag corporate profile
we establish legacies We do what traditional advertising, marketing, public relations and digital agencies cannot; enhance brand resonance, catalyze brand engagement and optimist brand advocacy. We are the point where insight meets execution and we bridge the divide between what a brand is now and what it could be in the future. We are strategic. We are creative. We are tactical. We are tag.
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who we are | our beliefs
our beliefs
tag corporate profile
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We believe passionately in the power of ideas to transform our clients’ businesses, brands and reputations. We believe that the challenge for business today is transformation, not simple stewardship. We believe that leaders are those that do the unexpected. They don’t do the same as their competitors, they watch their competitors catch up. We believe that it is not enough to give people what they want, you need to give them what they never dreamed possible. We believe in the power of ideas to differentiate and motivate and to change the world for the better. We believe in outsmarting the competition, rather than out spending them. We believe in the strength of our people and their combined experience.
tag corporate profile
Our People
people
tag corporate profile
The strength of tag is our people and their combined experience. As talented as we maybe as individuals, our individualism is no match for the performance of our team. In true essence, we deliver. Whether our individual strength lies in creating concepts, design, buying media, developing strategies, or delivering the mail, we are passionate about coming together to deliver the best for our clients. We have excellent working relationships with Ghanaian and overseas suppliers, freelancers, and vendors to deliver reliable, prompt and cost eective service.
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people
tag corporate profile
Klenam
CEO / Creative Director With a combined experience spanning 15 years in the Creative space. Klenam heads tag with and inspiring blend of modern day technologies and tried and tested old school methodologies.
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people
tag corporate profile
Joseph
Operations Director As operations director, Joe takes charge of the day to day running of our business and timely delivery of our products and services.
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people
tag corporate profile
Nelson
Chief Software Engineer Nelson has built software systems and softwares that do almost any and everything, from e-commerce through consumer financing to extensive modern day mobile application across multiple platforms and mediums.
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people
tag corporate profile
Robert Sales Director
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people
tag corporate profile
Ben
3D Animator
Victor
Graphic Designer
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people
tag corporate profile
Dodzi
Mobile Developer
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tag corporate profile
We are brand architects. We create brands. We build businesses.
tag corporate profile
our service
IT’S NOT WHAT YOU DO, IT’S THE WAY THAT YOU DO IT. It’s not the platform it’s the idea you bring to the platform. We’re not the only digital agency to offer the following services. We believe what distinguishes our work is the strategic insight, creativity and passion we bring to every task. We’re not a digital media company we’re an ideas company that operates in the digital space.
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services | events
tag corporate profile
Website & App Development tag develops websites as well for clients. from basic websites to complex web applications and Mobile applications. Tag’s in-house development team is well skilled to handle any scope of development with a high regard for international standards and best practices. your next website or application project belongs with us.
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services | events
Social Media Marketing We understand social is the new cool and is giving corporate organizations new and innovative ways of doing trusted and proven activities. tag is adept at building viral campaigns that shake up this new era of instant communication and results.
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tag corporate profile
services | design
tag corporate profile
Design At tag we not only understand the key principles behind what makes an image speak clearly and boldly to the viewer. We draw on our experience designing for a range of highly-demanding industries from fashion to automotive, but we’re not afraid to think and create outside the box. To this we add tag’s gifted in-house graphic design team who can develop campaign visuals from scratch, or evolve and adapt existing design concepts to enhance a print initiative. Whatever the campaign, tag’s designers are proud to work with your brand.
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services | video & animation
tag corporate profile
Video & Animation From online viral videos through to TV, we oer unrivaled direction, production expertise, and comprehensive services. We draw inspiration from conception through to script-writing, storyboarding, casting, location scouting, and directing phases. We also provide unparalleled in-house postproduction.
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Our team provides the full scope of VFX and motion graphics solutions, including pre visualization, design, modeling and animation. No matter what the content, tag can design it, create it, build it and animate it.
services | photography
tag corporate profile
Photography tag photography production is regularly sought by renowned clients. We work with elite brands from the finance, automotive and luxury goods sectors, producing unique, groundbreaking images that resonate with the target audience. We also have an unparalleled network of elite models and stylists, meaning we can cover every aspect of a shoot, from creative direction through to postproduction.
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tag corporate profile
device channels Internet, Intranet & Extranet TV & interactive TV Cinema Digital Displays Handheld/Mobile Phones DVD & CD-Rom Touch Screens POS Kiosks Systems Desktop
tag corporate profile
we are more than cap able 31
tag corporate profile
our portfolio In the preceding pages we have outlined some of our work for your attention. You are free to call in for a live demonstration of even more from our quiver.
Sickle Aid Ghana Website re-design and brand development.
Summary Sickle aid Ghana as was founded by the Mrs Adu sought to act as a one stop repository for all news pertaining to the disease from self care tutorials, drug 33
tag corporate profile
The Work availability, dietary suggestions through to seeking medical attention and First aid.
Tag was contracted to help position the build the brand and create and maintain its online presence. while utilizing new media in doing so.
Springboard Roadshow Foundation Website design and redevelopment
Summary Springboard Road Show Foundation is a not-for-profit civil society organization initiated by Albert & Comfort Ocran, promoters of the annual Springboard Road Show, the Virtual University radio 34
tag corporate profile
The Work broadcasts and other youth development and mentoring Initiatives. It is registered under the laws of Ghana and overseen by a five-member Governing Board comprising senior professionals and achievers from various sectors.
Tag was given the tasked with developing a functional website to meet the needs of the foundation.
Miss Ghana Beauty Pageant Website re-design and redevelopment
Summary The Miss Ghana Beauty Pageant was started by the first President of Ghana, Osagyefo Dr. Kwame Nkrumah in 1957 as an initiative to offer the “Independent” Ghanaian woman a platform to positively 35
tag corporate profile
The Work impact society. It is the biggest and oldest national beauty pageant in Ghana with Monica Amekoafia becoming the first-ever Miss Ghana.
Tag was called upon to build a website for the Miss Ghana brand that would speak to its local and global viewers and sponsors.
Fidelity Bank Ghana Website re-design and redevelopment
Summary Fidelity Bank’s vision is to become a worldclass financial institution that provides superior returns for all stakeholders. With People who are professional and proactive. 36
tag corporate profile
The Work Fidelity Bank is contributing its quota to the development of the banking industry and by extension the Ghanaian economy.
Tag was contacted to design concepts for the Banks online website that reflected its its vision of become a world class financial institution.
International Central Gospel Church (ICGC) Website re-design and redevelopment
Summary The International Central Gospel Church is a socially conscious Christian church which upholds the philosophy of Human dignity and Excellence. It engages in promoting and 37
tag corporate profile
The Work staging events whose impact have reached to the depths of the Ghanaian society and brought Christ to the doorsteps of the people
Tag was contacted to build concepts for the ICGC brand first to sell the ideals of the organization and then to position the organization on the web.
Azmera Restaurant Website re-design and redevelopment
Summary Azmera restaurant is a Ghanaian cuisine safe house and has gradually grown to become one of Ghana’s finest eating places and a tourist attraction. 38
tag corporate profile
The Work At amera restaurant you are invited to the sumptuous Ghanaians and continental dishes.
Tag was contacted to build Azmera’s online presence and to as much as possible get viewers to taste the delectable cuisine online.
Alldenslane Corporate branding and website development
Summary We are business advisers with a unique focus on providing coaching services to female entrepreneurs in Africa’s small and growing business sector. Through an iterative coaching process, 39
tag corporate profile
The Work Alldens Lane provides female business owners with business direction, balanced support and thought provoking business performance and growth analysis to transform their business
Tag was called upon to build the alldenslane brand and to communicate it to potential clients online.
Soft Grow Website re-design and redevelopment
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tag corporate profile
Summary
The Work
Softgrow is an agriculture support group focused on small scale farmers across Africa. A Multi National company with years of experience in its line of business.
Tag was contacted to rebrand the company to position and market its dealings with its stakeholders and consumers.
Kasapreko Ghana Limited Marketing collaterals
tag corporate profile
Summary Kasapreko is a known and trusted brand in the alcoholic beverages market in Ghana, West Africa and Africa as a whole. Kasapreko a few months back launched its 41
The Work line of non-carbonated drinks to the Ghanaian market soon to make its way to the Nigerian markets and then to other African markets as well.
Tag was called to help aid marketing Kasaprekos new range of non carbonated drinks to an already saturated market. and our delivery made all the dierence.
The Tomorrow Breed Branding and Web development
tag corporate profile
Summary The Tomorrow breed is a not for profit organization looking to raising the next breed of African leaders through its periodic events, business summits, global trade 42
The Work excursions etc.
Tag was consulted to build the brand from ground up. Designing the logo, websites and all ATL and BTL collateral.
ExpressPay Ghana Limited Marketing Collateral design
tag corporate profile
Summary expressPay is an eCommerce market place and a payment gateway provider. expressPay gives consumers real time access to services such as airtime for all the major telcos, Surfline internet 43
The Work Vodafone broadband, DSTv, GOtv, etc. A few taps on your phone and your service is restored in seconds.
As much as expressPay is a brand looking at the global space, tag was called to help place it on that global pedestal with amazing experiential materials.
brands we’ve built
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tag corporate profile
brands we’ve worked with
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tag corporate profile
we are social feel free to follow us and give us feedback and also don't hesitate to let us know how we can help you achieve your goals.
tag
/tagedstudio @tagedstudio
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time is money Delmina Place, No 29 Orphan Crescent - Labone, Accra Tel: +233 30 226 0608 Mob: +233 24 378 7017 P.O.Box CT 667 Cantonments - Accra, Ghana Email: info@tagedstudio.com
www.tagedstudio.com