Nkro Consult Brand Manual

identity guidelines for channel affiliates and nkro certified individuals

produced by

tag

nkro Identity Guidelines

© Copyright 2017 Tag Concepts. All Rights Reserved The colors shown here and throughout this manual have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® is the property of Pantone, Inc.

This brand manual may be futuristic in its presentation and depiction of brand elements. It is meant to be a guide for the business in whatever we want to embark on.

To avoid confusing users, customers and any recipients of our communication, we ask you to make sure that any old versions of the nkro logo are removed and replaced with the new and updated version.

Our website contains everything that has been designed in this brand manual in EPS version for easy usage.

There is of course no way you can exemplify every possible situation that might occur for improper brand usage – so good judgement is the key factor here. Try to understand the basic principle, so you can make educated guesses in your decision-making, or simply contact the nkro Brand Communication Department when in doubt.

You may make changes to these designs as you deem fit but with consultation with the brand developer so as to conform with the trends and technology herein envisaged. All copy or images that may be used in illustrations are for such purposes only and should not be redistributed as owned by the business. also fonts that may have been used in developing any of these documents may be on sale and you may have to purchase these legally from source.

Avoid situations where you twist, spin, turn or in any other way corrupt the logo and its elements. Another rule of thumb is not to put the logo in circumstances where it’s hard to see.

nkro Identity Guidelines

LOGO RATIONALE The nkro logo is generally childish, exciting, vibrant and playful and is primarily font based except for the five indistinct fingers over the letter “O” the logo is generally a revised form of the font 31 adding more curves and contours.

CONSULT

The brand's main color is French Rose; a secondary color to appeal to children and mothers alike. The five indistinct fingers represent the five areas of focus for the holistic development of children adopted by the brand ie Spiritual, Physical, Cognitive, Emotional and Social.

nkro Identity Guidelines

SAFE AREA SPECIFICATIONS Never redraw or alter the logo, including the placement and size relationship of the letters in the word “nkro” or the indistinct fingers. Doing so weakens our identity.

CONSULT

Use authorized artwork from our the approved source or attached storage device.

nkro Identity Guidelines

EXCLUSION ZONE Always maintain ample clear space around the nkro logo signature to protect the logo from distracting graphics or typography.

CONSULT

For the signature, measure clear space of half of the letter “K”, and an appropriately angled version for horizontal spacing. Never allow typography or other elements to “invade” the signature or the symbol.

nkro Identity Guidelines

LOGO APPLICATION Do not use any other logo Never should you use any other logo no matter how similar to represent our brand

CONSULT

No other colors Do not use colors other than the defined nkro colors. You may place the the logo on approved gradient backgrounds (See logo application - gradient background) but never on images. Clear space rule must always and strictly apply Logo stays the same Never reshape or break up the logo. If it does not fit your design, change your design. The shape and white spaces come first.

CONSULT

ULT CONS

Stay flat Do not use shadows, bevels or in any way create an illusion of depth in any material. 3D eďŹ&#x20AC;ects can be employed for the logo for murals but not for print designs. TLUSNOC

CONSULT

nkro Identity Guidelines

LOGO APPLICATION Our logo must always sharply contrast the background it sits on so it can stand out and be bold without intrusion or interference. it must be legible from a reasonable distance.

CONSULT

COLOR POSITIVE

COLOR NEGATIVE

CONSULT

MONOCHROME

nkro Identity Guidelines

LOGO APPLICATION - GRADIENT BACKGROUND Our logo can be placed on the below specified gradient backgrounds but in this case, our logo should be washed out white and nothing else.

CONSULT

REDISH OPTION

YELLOWISH OPTION

GREENISH OPTION

BLUEISH OPTION

#EA516E to #C61880

#F6A61C to #FFCD05

#AEC936 to #00AB97

#0B75BC to #964B97

nkro Identity Guidelines

TYPEFACE - PROXIMA NOVA

AaBbCc1234 Marketing Communication Our font family for advertising, stationery, and exhibition materials is: Proxima Nova

Electronic Communication Our font family for advertising, stationery, and exhibition materials is: Proxima Nova

Oﬃce Communication Our font family for advertising, stationery, and exhibition materials is: Proxima Nova

ABCDEFGHIJKLMNOPQRS

TUVWXYZabcdefghijklmn

opqrstuvwxyz1234567890

nkro Identity Guidelines

STATIONERY - LETTERHEAD Front

Reverse

nkro Identity Guidelines

FLYER/POSTER

Front

nkro Identity Guidelines

PROFILE COVER

Cover

13

Reverse

nkro Identity Guidelines

POWERPOINT TEMPLATE

14

nkro Identity Guidelines

OUT OF HOME PULLUP BANNER

15

nkro Identity Guidelines

CLOTHING - TSHIRT

nkro Identity Guidelines

CLOTHING - TSHIRT

kids love us

more information at www.tagedstudio.com

Turn static files into dynamic content formats.

Create a flipbook