TYPO GRAPHY
1 // WHAT IS IT?
Typography is how text l
Types etting a succ text b essful lock is a mat ter of jud geme nt and b alanc e
Typography encompasses every element in a composition.
ks.
No particular mix of decisions is correct, but some look better than others. Part of practicing typography is having the patience to experiment with these arrangements.
This is the cumulative result of many small decisions— like the font in use, the font size, the line length (for example, the width of a paragraph), and the line spacing.
2 // FONTS AND TYPEFACES BOLD ITALIC BOLD
The term ‘Font’ was originally used to identify the design elements in a typeface e.g. bold, underlined, or italic.
ITALIC
R
REGULAR
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The fonts in this sentence are all members of the ‘Roboto’ family.
R
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The term ‘Typeface’ was originally used to identify a family of fonts.
3 // CLASSIFICATION
SANS SERIF
Script
Modern
They’re common for very elegant and elevated typographical designs, and are unsuitable for body copy.
Sans-serif typefaces are called such because they lack serif details on characters. Sans-serif typefaces are often more modern in appearance.
SERIF
Casual
Monospaced
Timeless
In monospace typefaces, each character takes up the same amount of space.
Geeky
Serif typefaces are called “serifs” in reference to the small lines that are attached to the main strokes of characters within the face.
Proportional
Display They’re unsuitable for body copy and are best reserved for headlines or other short copy that needs attention drawn to it.
Special Traditional
In proportional typefaces, the space a character takes up is dependent on the natural width of that character.
4 // TYPE ANATOMY
Sans Serif Crossbar
Kerning
Baseline Terminal
Leading
Italic
Type Size
Ear
}
Axis
Terminal
Shoulder
Bowl
}
Serif Stem
Ascender
X Height
Bracket
Link of Neck Loop or Lobe
Descender
5 // ELEMENTS Glyphs Alignment
Hypenation Jelly-o gingerbread lemon drops topping. Bonbon chocolate bar sweet roll. Sugar plum soufflé chupa chups ice cream. Jelly beans bonbon marshmallow lemon drops marzipan danish. Chupa chups pie topping jujubes sugar plum donut donut sweet roll jelly beans. Gummies gummies toot-
Widows and Orphans
6 // MOST USED
Graphic Design
Web Design
Helvetica Futura Bodoni Museo Garmond
Raleway Lato Roboto Monserrat PT Sans
BEBAS NEUE
Academia Times New Roman Arial Calibri Cambria Corbel Georgia