Flavia HUSAR
PUBLIC RELATIONS
Communication&Branding
Most important thing in PR?
Be TIMELESS
Be TIMELESS Create things that last in people’s memory.
“If even you don’t like what you promote, then don’t do it.”
What is PR?
and why is it important?
Public Relations training
the Persuasion Business a strategic communication process that builds mutually beneficial relationships between organizations and their audiences. PR Society of America PRSA
To protect, enhance and build organizational reputations, while informing the audiences through positive messages.
Public Relations training
What does PR do? what tools are used?
Public Relations training
Takes care of: ² ² ² ² ² ² ² ² ² ² ² ² ²
The communication strategy Media and Social Media campaigns Press releases Media contacting Event promotion Social Media Websites, landing pages, blogs, newsletters Special communication events PR crisis management Market research Content development SEO PR statistics and metrics Public Relations training
What is Branding? and how do you define a brand?
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your Promise to your audience It’s what sticks in your mind associated with a organization or a service – which affects you decision on whether to choose the brand or not. All the ways in which you establish an image of your company in your audiences’ eyes.
Public Relations training
A brand is: ² ² ² ² ² ² ² ² ² ² ² ²
PR Differentiators Mission and tagline A voice Services Events Visuals and templates Employees Speeches Sponsorships Messages Strengths and weaknesses Public Relations training
Tips and tricks
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research authenticity
relevant content
engagement quality
trust
online presence
personality
testing
openness
brainstorming
Public Relations training
PR and Branding in BEST Bucharest
Public Relations training
Themes 1. Social Media (Facebook, Twitter & Instagram): 2. Website 3. Branding
Questions ² ² ² ² ² ²
What’s the status now? Strengths and weaknesses How can we communicate messages better? How can we improve reach? What new initiatives/strategies can we develop? What’s the communication process for an event? Public Relations training
A penny for your questions..
Or feedback? Public Relations training