September/ October ’19
Escape and relax
‘Fall is my second favorite F-word.
Flower is my first’
2 FlowerTales September/ October ’19
Editorial Cover september - oktober
Don’t you just love the last stretch of summer? The schools are about to start, people are back from their holidays and have returned to work. Although it’s the same routine every year, it always feels a bit chaotic. What if we were able to hold on to that relaxing summer feeling a little bit longer? Just sit back and escape the hectic. Put the phone aside and slowly, really slowly, return to normality… Every year, the end of summer also means the start of a new season. In fashion, at school but also at FlowerTales. Therefore, we are going to change the magazine as from 2020. We are still in the middle of organising things and I can’t tell you exactly what’s going to change yet. Would you like to have a preview on the new me? The first updates will be posted on Instagram and Facebook soon… want to be the first to know?
The FleuraMetz app has been given a touch of magic by FlowerTales.
Download the free app on your mobile phone or tablet.
Also, quickly browse to the preview of the Christmas hardware in this issue! It’s only a small selection, the full range is available in the app. Despite that glorious Indian summer sun… have you sorted out your Christmas range yet? Love,
Any queries or comments? Feel free to send us an email: info@flowertales.com or message us on Facebook or Instagram.
facebook.com/flowertalescom
FLynt @flowertales_
pinterest.com/flowertales0343 Escape and relax 3
terious to From dark and mys s! light and fabulou
Hardware This package contains three sub sets. It’s a combination of light pastel tones and darker shades of brown and black. As the overall look has become lighter, it feels less mysterious. The goal of this package is to surprise.
4 FlowerTales September/ October ’19
There is no ‘we’ in chocolate This fine flower is a real eye-catcher thanks to its colour but it can do more! The Cosmos Black Beauty smells like real chocolate. Perfect for a mini bouquet against heartbreak.
Cosmos Black Beauty Escape and relax 5
BLOEMEN VAN
The combination of flowers is heading into a completely different direction this autumn. Esmeralda Green Show is twisting and turning its way over the delicate hydrangea and fresh Anethum. Organic and remarkable.
6 FlowerTales September/ October ’19
Like making combinations? A dark coloured, robust plant is your go-to product this season. Mix this ficus with soft colour tones to give depth to the combination. The flowerless Vriesea and the Cambria Tropic Jungle are extraordinary yet very natural.
Escape and relax 7
MORE SEPTEMBER ‘19
Rentree 1
September is all about ‘returning’. Back to school, to work, to new trends. The more the traffic builds up, the more summer is officially coming to an end. Luckily what follows is a delightful period to recollect, in the soft autumn sun in the garden.
FleuraMetz Magazine
13 International Chocolate Day
21 World Alzheimer’s Day
‘you return like autumn and I fall every time’ –faraway
23 8 FlowerTales September/ October ’19
First day of autumn
29 World Heart Day
Escape and relax 9
Hardware Christmas ’19
1 6
2
7 3
5 4
1. Treasure ball vase d4/29*59cm 2. Cloche Mani d26*29cm 3. LED Xmas 25lmp 38cm 4. Lise pot d12.5*12cm metal 5. Cabo vase d6/18*30cm 6. Jenna glass d29*90cm 7. Stripes pot d13*14cm 8. Dao pot d29*35cm
10 FlowerTales September/ October ’19
8
Umami remains enchanting and lush this Christmas. Shiny materials, especially a lot of gold and glass. Different shades of pink, green, black and gold make it an intriguing set and every element has its own lovely detail.
10 9
11
12
13
9. Golden Art ball vase d40*40cm 10. Mask Fox d25*25cm 11. Treasure ball vase d4/33*44cm 12. Sparcle milkcan d19*18cm 13. Metal wire flower d8/15*12cm
Escape and relax 11
odern to daring m d an t gh li m ro F . and rich contrasts Pure Solas is about realness. The natural materials, which previously had a shiny rim now come with a sharp edge. How you can show that? Tip from me: use coarse materials, dark colours and out-of-the-ordinary plants and flowers.
12 FlowerTales September/ October ’19
Sarracenia
‘It seems to me, that love could be labelled poison and we’d drink it anyways.’ - Atticus
The Sarracenia loves the sun and wet feet. You will find it in the carnivorous plant mix.
Escape and relax 13
This theme has three different sets. Are you opting for feminine with wicker and bamboo, commercial with the pot series in nude or the raw combination with concrete and terra cotta, featured bottom left?
14 FlowerTales September/ October ’19
FLOWERS OF
Sometimes you want to let the sundries speak for themselves, in that case a minimalistic design will do. Banksia Hookeriana and chrysanth bloom Pip Salmon immediately catches the eye. Shades of salmon and terra cotta are also seen in the plants. The carnivorous plants add power to the package giving the whole an edge.
Pure Charmelia power.. this beauty will accompany you for weeks! Available in the webshop under Alstroemeria Florinca.
Escape and relax 15
Orange
16 FlowerTales September/ October ’19
Colour of the month During the photoshoot I came across a lot of different orange flowers. It’s a welcoming autumn colour that’s being used very often this time of year. What is your opinion on orange flowers?
Escape and relax 17
Hardware Christmas ’19
The holiday collection of Pure Solas has a touch of French elegance! Dazzling yet refined glassware, colours such as powder pink and silver and a lot of bling. It’s a true festival of lights. The glass hanging ornaments are the perfect size to hold small valuable objects, such as a lock of hair. Or fill them with a twig of eucalyptus or cranberries for an instant Holiday atmosphere.
18 FlowerTales September/ October ’19
9 8
10 11
13 12
1
2
3
4 5 6
1. Bailo pot vase d16*20cm 2. Reindeer 20cm 3. Milos pot d29*26cm 4. Ball pot Knick d12/15*13cm 5. Pot Crown d13*12.5cm 3 ass. 6. Planter Velvet d11*10cm 7. Pombo bowl d18*14cm 8. Dynamic bowl d22*6cm 9. Neiva pot d14*15cm 10. Waves pot d11*11cm 11. LED Chandelier d45*150cm 720l 12. Glass Cheers d25*100cm 13. LEDlamp vase d7*18cm incl.batt
7
Escape and relax 19
DIY
20 FlowerTales September/ October ’19
Enjoy the last stretch of summer with colour
Drying flowers is a process that requires speed. The flowers can’t get the chance to wilt any more. The best place to dry them is in a warm, dry and dark room. This way of drying flowers is simple and ecofriendly.
1 It may seem a waste but cut or pick the flower when it’s at its prettiest. After all, this is the look of the flower you want to preserve. It’s best to do this in the morning.
2 Remove any excess foliage from the stem and use rope or wire to tie little bunches of the flowers. .
3 Hang them upside down from a beam or tie a rope across where you can attach the bunches to.
4 When the foliage feel brittle after weeks of hanging and sound crispy when you touch them, your homemade dried flowers are ready!
Depending on the size and thickness of the flowers, it can take one to eight weeks before they are completely dried. No time to be patient? You can also buy them ready-made in the webshop. Tip from me: the best moments to pick flowers outside is early morning. The sun and the warmth haven’t had the chance to evaporate the moisture from the flower yet. At this time of day, most of the water is still in the flower stem. It allows the flower to survive longer, after you’ve picked it.
Escape and relax 21
with red to From Delfts blue eres. African atmosph
This theme is happy and festive thanks to the combination of bright colours, such as orange, red and green. My team and I used different backgrounds here showing how varied a package can be.
22 FlowerTales September/ October ’19
Anthurium Choco Playing with decorative sand is great fun for shop displays.
Escape and relax 23
Glances of Passion Decofresh Roses
‘Not only the red rose whispers of passion’
Colour, colour, colour. Dare to choose for purple and orange with an exotic element, such as Phalaenopsis, Cambria and calla but also a pink pot rose, which matches perfectly. The Rhipsalis adds a fresh green touch to the overall look.
24 FlowerTales September/ October ’19
FLOWERS IN A colourful palette of flowers that is anything but loud. All the colours and flowers stand side to side without overpowering one another. How remarkable! Corn and pampas grass take you on a journey to different cultures.
Escape and relax 25
Leucospernum (V) Aubergine
‘I would like to paint the way a bird sings.’ – Claude Monet
26 FlowerTales September/ October ’19
Escape and relax 27
Hardware Christmas ’19
2
5
1 3
4
1. Ball deco peacock 80mm 2. Navone Cylinder+lid d20*15cm 3. Golden vase wave d29*29cm 4. Reindeer Stone d13*15cm 5. Rioja bottlevase d14*50cm 6. Milos pot ov. 30*17*19cm
28 FlowerTales September/ October ’19
6
Not everyone in this world is celebrating Christmas in the snow. Urban Tane brings warmth this Christmas, the colours remind me of pictures of the South American landscape with its dusty, red soil. Opt for baubles with animal print and bright colours for a finishing touch.
7 8
9
10
7. Ball deco africa 70mm 8. Eno pot duo d10*10.5cm 9. Golden vase d8/18*38cm 10. Moonlight bowl d20*31cm
Escape and relax 29
ly! Colourful and live
Bright Vivid contains many different colours and materials this autumn. The theme seems to have matured, although it still includes plenty of quirky items.
30 FlowerTales September/ October ’19
This little bud vase contains an outspoken combination of three flowers. The colours are real head-turners.
Vanda Divana Lilac and Aubergine Escape and relax 31
FLOWERS IN That’s interesting: bright, clear colours mixed with matte autumn tones, such as orangebrown and olive green! My favourite lily is the Kaveri and the pastel dyed gyp is also a keeper this season.
You would expect it featured in Pure Solas but a package, such as Bright Vivid makes the Avalanche+® rose truly come to life! This statement rose is suitable for any occasion.
32 FlowerTales September/ October ’19
We can’t and won’t do without them anymore: the dyed Echeveria mixes. Just as colourful are the Begonia rex, calla and the Anthurium. Did you know that this variety goes by the wonderful name Million Flowers Red?
Escape and relax 33
Rustic worlds
MORE OCTOBER ‘19 The first real autumn month. Some people already have in mind what they want to cook for Christmas dinner. Not for me, much too soon if you ask me! I’d rather take my time to prepare for the Holiday madness and the rush, which already starts in November. It allows us to create an easy start of autumn. Don’t you agree?
4 World Animal Day
5 World Teacher Day
The clock is going back in time. Note, it’s only for an hour… :)
21
Winter time
34 FlowerTales September/ October ’19
31 Halloween
Escape and relax 35
Hardware Christmas ’19
In this package we see Scandinavian Christmas sundries in signature wood and red. Therefore, you will find rocking horses and quirky Christmas trees here. However, with a touch of glamour this season! The package also includes elements of gold. Have you spotted them yet?
36 FlowerTales September/ October ’19
4 1
6 3 2
5
9
10
7 11
8
12
1. Ancient vase/foot d18*22cm 2. Christmas tree standing 16cm 3. Dance vase wave d20*35cm 4. Feather glitter 78cm 5. Deco material christmas 21 2.5m 6. Cylinder Safe C.Advent d06*10cm 7. Dows pot d20*19cm 8. Knick pot d13*12cm 9. Pillow 40*40cm deer 10. Ball 70mm tassel 11. Loretta vase d22*30cm 12. Circles bowl d14*8cm 13. Glass+Led d9*13cm 14. Side table S/2 d38*44cm 15. Tassles d2*10cm ass x6 16. Feather tail clip 16cm x4
13
14 15 16 Escape and relax 37
Colofon REALISATIE EN REDACTIE: Het FlowerTales team (Jojanneke Vellekoop, Manôu ten Asbroek, Diana van Zwieten, Romy van Kleef en Nancy van Kleef) & Bianca Rijkenbarg. MET DANK AAN: Meesterlijk Geschikt, de modellen, alle collega’s op het hoofdkantoor van FleuraMetz in Aalsmeer en in Honselersdijk, het inkoopteam bloemen en planten, de kanjers van inkoop accessoires en decoratie en al die vertalers die ook deze editie weer in een andere taal hebben willen omzetten.
Bestellen of klant worden? Neem contact met ons op via info@flowertales.com of download de FleuraMetz App Reacties: info@flowertales.com