November – December '19
Embrace
‘Do you embrace me? With all my dreams and delusions…’ - Do Rijpma van Hulst
2 FlowerTales November – December '19
Editorial
These warm and cosy days are my favourite. The jolly atmosphere, the myriads of food and warmth of the people you love. It’s also wonderful to see the collaboration between the different elements allowing us to pass on the warmth to consumers with this month’s collections. Cover November – December
To me, this is perhaps the best thing about these months: the warmth and solidarity has returned and is visible in the shops and streets. People are in a far better mood and take more time for each other. That’s why I would love to know, who do you embrace even more this time of year? Love,
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FLynt
P.S. I would love to envelope you in an embrace but I’m physically too small for that. So please find my warmth in Flynt’s Guide. That’s right, my trend guide! Here, you will find colours, materials and shapes for spring 2020 in a handy and simple size. Want to have? Ask for a copy at the Cash & Carry or send an email to info@flowertales.com
Any queries or comments? Feel free to send us an email: info@flowertales.com or message us on Facebook or Instagram.
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pinterest.com/flowertales0343 Embrace
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lush Breath-taking and
You’ve probably already seen it in the hardware special: the shiny elements in Umami radiate ultimate luxury. Together with the extraordinary flowers and plants, this package tells a breath-taking story.
4 FlowerTales November – December '19
Tulipa Ad Rem What tulip is better suitable for this story than First Class? Thanks to its pastel pink shade, it’s just perfect for the Umami colour palette, while its name enhances the deluxe feeling of the package. Tip for Christmas: use Christmas baubles as mini bud vases!
The weather outside is frightful, but flowers are so
delightful
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1 Germ.Queeni Keoni (S) (ZH) 2 Golden Art ball vase d40*40cm 3 Treasure ball vase d4/33*44cm 4 Treasure ball vase d4/29*59cm 5 Phalaenopsis Golden Brick 6 Ball 80mm combi x16 7 Jenna Bowl/foot d45*25cm
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FLOWERS OF
The Umami customer is an explorer, connoisseur and in keeping with that, crazy about novelties. Germini Queeni Keoni is an exclusive beauty suiting the shade Frosty Sun from the Umami colour palette. Its lemon petals simply radiate! Keep an eye on the app and be the first to get some when they become available from the grower.
PLANTS OF
Umami opts for green this Christmas! The package swears by ton sur ton this season. As nature outside is preparing for winter and has shed most of its colour, we are getting our dose of green from pots and green plants at home. And they are here to stay even after the Holidays!
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Walking in a winter wonderland 8
9 Soft shapes and colours mixed with powerful green, this is how you recognise the flowers from Umami. With soft-to-touch Sweet William and naturally flowing lisianthus. Shades such as powder rose and delicate shell are represented in the Protea and the Charmelia.
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8 Mortar vase d13*16.5cm 9 Lise pot d12.5*12cm metal 10 Cabo vase d6/18*30cm 11 Sparcle vase d08*20cm 12 Christmas tree metal d12*47cm 13 LED Xmas 25lmp 38cm 14 Sparcle vase belly 15cm 15 Mask Fox d25*25cm
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Wor king together
MORE NOVEMBER’19
16 World Philosophy Day
1 All Saints’ Day
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All Souls’ Day
Each snowflake is fragile in itself, but when they stick
together…
8 FlowerTales November – December '19
November is marked with many special occasions, everyone seems to be busy. In Europe, the nights are long, dark and cold. Phrases, such as friendly, together, warmth and light are enveloping us. Has your shop copied this feeling yet? Make it a place that embraces people and where they can escape from the inclement weather. Your arrangements work together to bring visitors a welcomed feeling of tranquility.
19 International Men’s Day
Casis
Cassis is one of the trending colours for 2020 and already showing in many of the flowers this season. Purple symbolises modesty, which is a great quality especially during the busy times. Bring some modesty in the shop with a few purple eye-catchers. Want to know more about 2020? Ask for Flynt’s Guide, send an email to info@flowertales.com.
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Sweet and warm
Pure Solas is sweet but with harsh contrasts. Glass mixed with red pots for example. This collection is touched a with a hint of French elegance.
10 FlowerTales November – December '19
Warm socks and hot tea
Amaryllis
The Amaryllis is also offering new opportunities this Christmas, how great are these? No need to water them, all they need is a bit of patience.
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PLANTS OF
Pure Solas is touched with a hint of French elegance this Christmas. This feeling is even more enhanced by the flowering plants, such as these wintry Schlumbergera, Rhodondendron, Phalaenopsis and Amaryllis. Have you noticed the orchid? Phalaenopsis Soft Cloud has a mind of its own and grows as it pleases.
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1 Milos pot d29*26cm 2 Reindeer wood d25*8*34cm 3 Cube star d13*11.5cm 4 Rhododendron sim. mix 5 Anthurium Clarinervium 6 Bailo vase sphere d28*26cm
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12 FlowerTales November – December '19
7 LEDlamp vase d7*18cm incl.batt 8 SG Euca.Populus Blad (Bos) 9 Anth.Terrasol 10 Tree Branches d26*46cm
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FLOWERS
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The combination of flowers is distinctive just like the Pure Solas consumer is distinctive. Classic Christmas products, such as Skimmia and Cape Greens are mixed with dark grey and silver sprayed gypsophila. The pure white of the cotton and Amaryllis are keeping the overall design fresh.
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GLANCES OF GLAMOUR
An elegant Christmas demands a stylish rose mix. Glances of Glamour contains, in addition to the classic red and white varieties, purple and pink tones giving your designs that extra tinge of glamour and festiveness.
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prints Warm with animal
This theme has a warm, almost African taste to it these months. You will notice this in the colours, textures and Christmas baubles.
14 FlowerTales November – December '19
Leucospernum (nutan)
‘Go wild for a while’
An African atmosphere calls for Protea and Leucospernum (nutan). Did you know that these two are related? The Leucospernum is also known as ‘speldekussing’ (pin cushion) in South Africa.
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1 Christmas Bells d40mm x6 2 Ball deco 80mm 3 Rioja bottlevase d14*50cm 4 Hydr.Glowing Alps Classic 5 Wood/feet d27*37cm 6 Line vase d9/23*20cm 7 Hipp. Waxz Nordic
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Alstroemeria Carline, Asclepia Tuberosa, Brassica Red Crane, Lisianthus Bohemian Choco, Rose Cappucino and Strelitia Reginae. Warm colours, which enhance the feeling of African flower varieties in the package. Mix with lilies in different shades of red and orange.
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PLANTS OF
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Not every country celebrates Christmas in the cold. Warm, African colours and patterns suit the Urban Tane collection. You also see it the selection of plants: at least three varieties of Echeveria are adorning this package. The natural red makes just as strong a statement as its dyed peers! The berries from the Ardisia look as if they are in charge of the rhythm and even the Amaryllis is all up for animal prints.
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8 Helic.Peachy Pink 9 Ardisia cren. Premium Red 10 Golden vase wave d29*29cm 11 Bowl Deccani S/4 20/25*14cm 12 Cube chequered d12*12cm 13 Cato pot d15*13cm 14 Luso pot d23*21cm
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Briwngarm th
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World AIDS Day
MORE DECEMBER ‘19 As the last month of the year, December has always been an enigma of closure and new ideas. A lot is possible, a lot must be done and to you it means working the extra hours to get all your customers’ arrangements and wreaths ready and delivered to them. Take time to write down ideas for the new year and work them out when the quietness has returned.
8 Worldwide Candle Lighting Day
‘If winter has the courage to turn into spring, who says i can’t bloom just the same?’ – s.r.w.
18 FlowerTales November – December '19
31 New Year’s Eve
DIY The Umami consumer wants to be wowed and loves extraordinary techniques. As soon as this customer needs to look twice how a bouquet is made, he/she is hooked. For the frame of the bouquet we used a weaving technique. And have you noticed how the peacock feather ties the green tones and the brown of the chicken wire together? Floral Designer Tiffany explains how she created this unique bouquet step by step.
MATERIALS Hexanet 5cm 5m brown Bobble 8mm 15m green Dianthus Barbatus Green Trick or Green Wicky Chrysanthemum Code Green Molucella Laevis Peacock feathers
1 Start with a piece of chicken wire, the brown variety in this case. Cut the chicken wire at the desired size.
2 Weave the wool or rope through the chicken wire so that it’s hardly visible. 3 Now you can shape the wire into a circle and a half, as if the wire is embracing the bouquet.
4 I started with the Santini and Dianthus to create a sturdy and voluminous
base. Other products are also suitable to create the same effect of course. Then, I added the Molucella and the peacock feathers to make it more exciting.
5 Tie the bouquet – posy style – with the same wool or rope that was used on the frame for a finished look.
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candinavian Glamourous & S
See the Christmas baubles, tassels and shiny elements: this package has glamour. Thanks to the wooden materials and simplicity, it also feels very Scandinavian at the same time, which immediately appeals to a different type of customer.
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Dendrobium Sa-Nook Polar Fire and Dendrobium Berry Oda Choose colour this winter, choose for purple! With these hotblooded Dendrobiums, this Christmas will be anything but dull. They flower for eight weeks or longer keeping you warm right through the chilliness of January.
‘When there’s no sun, the beauty of nature can keep you warm.’
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Bright Vivid brings unexpected combinations through harsh contrasts. Pretty pastels are mixed with statement colours. Large opposites are also seen in the shapes and textures of the flowers and foliage, such as the fine Baby Blue against the rustic features of Monstera leaves. And have you spotted the Rhodos yet? This rose is especially suitable for this package, thanks to its sturdy stem and long vaselife!
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1 Dian.St. (V) Curacao 2 Hipp.Naranja 3 Princettia Pink 4 Romy pot S/3 d18*17cm 5 Ancient vase/foot d20*25cm 6 Christ.tree on foot d19*35.5cm
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PLANTS OF
Bright Vivid plants are rich in colour. Purple orchids, red Guzmania, bluegrey conifers and pink poinsettias. One tip from me, if the pink poinsettias are sold out, opt for red ones, they suit just as well!
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7 Dance bottlevase d4/9*40cm 8 Circles bowl d17*9cm 9 Dian.St. (V) Sepia
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Colofon REALISATIE EN REDACTIE: Het FlowerTales team (Jojanneke Vellekoop, Manôu ten Asbroek, Diana van Zwieten, Romy van Kleef en Nancy van Kleef) & Bianca Rijkenbarg. MET DANK AAN: Meesterlijk Geschikt, de modellen, alle collega’s op het hoofdkantoor van FleuraMetz in Aalsmeer en in Honselersdijk, het inkoopteam bloemen en planten, de kanjers van inkoop accessoires en decoratie en al die vertalers die ook deze editie weer in een andere taal hebben willen omzetten.
Bestellen of klant worden? Neem contact met ons op via info@flowertales.com of download de FleuraMetz App Reacties: info@flowertales.com