September – October
Autumn and/or Indian Summer?
Autumn, the year’s last colour fullest smile
Autumn and/or Indian Summer? A September to remember. An October full of splendour. Summer holiday is only a faint memory as it is back to school and into our daily routine. However, is autumn really to dawn by September or will a glorious Indian Summer await us? Think autumn and images of wellies, thick jumpers and hot chocolate come to mind. But as unpredictable October rain is, so is the shopping behaviour of nowadays consumers. If the weather allows it, September is a great month to squeeze in a last-minute BBQ party. The themes of this issue turn the perils of September and October into an asset instead, following the trends in home design and fashion. Powerful pastels look amazing with heavy knitwear, woolly throws and comfortable cushions and an absolute must-have colour for beautiful late summer weddings.
2
We will let autumn take us by surprise and can’t wait to see its colourfulness. Enjoy the new school year, getting back into routine and the many surprises that await you this season.
3
SPECIAL DAYS THAT DESERVE SPECIAL FLOWERS
SEPTEMBER FLOWER MOMENTS 5th September 13th September 21st September 22nd September 24th September 27th September 28th September 29th September
FIRST DAY OF AUTUMN 22nd September 2017
– International Day of Charity – National Chocolate Day – International Day of Peace – First day of autumn – World Alzheimer’s Day – World Tourism Day – International Translation Day – World Heart Day
OKTOBER FLOWER MOMENTS 1st October – Fête des Grands-pères (France) 4th October – World Animal Day 5th October – World Teacher’s Day 11th October – International Day of the Girl Child 16th October – World Food Day 29th October – Standard Time 31st October – World Cities Day
WORLD HEART DAY 29th September 2017
NATIONAL CHOCOLATE DAY 13th September 2017
4
5
HOUSEPLANT OF THE MONTH FOR SEPTEMBER
PURE GREEN
ALOCASIA Care tips for consumers • Wrapping up the plants in the cold months will keep them in good condition for their journey home. • Alocasias are native to the tropical regions of Asia and Australia and prefer similar warm and humid conditions at home. • Put them in well-lit areas but avoid full sun to prevent sunburn. • Their optimal temperature is between 18 – 22 °C, do not let the plants get too cold. • Water regularly with lukewarm water, prevent the soil from drying out completely. • Alocasias love a good spray with a plant sprayer or a generous shower in summer rain. • Add plant food twice a month throughout the growing season and once a month during winter when it is dormant.
The cleansing properties of plants have been promoted widely and have become the number 1 reason for buying one. Different plants have been researched and analysed for their air cleansing benefits by NASA. An Indian researcher (Kamal Meattle) has spent the last 15 years researching the advantages of plants in daily life. This year, FleuraMetz has supported student company ‘Bruno s.c’ in the development of the Botanic meeting room. Educating consumers about the benefits of plants and flowers is a great way to appeal and connect with them.
6
HOUSEPLANT OF THE MONTH
HOUSEPLANT OF THE MONTH FOR OCTOBER
7
FLOWER OF THE MONTH FOR SEPTEMBER EXOTIC FLOWERS – STRELITZIA, GLORIOSA AND ANTHURIUM Exotic flowers come in the most amazing colour palette and shapes. Thanks to their exclusiveness, they give every interior an instant stylish and high-end appeal. Choose your favourite exotic flower:
FLOWER OF THE MONTH
• Orchids • Strelizia (birds of paradise) • Protea • Magnolia • Frangipani • And many more
The choice is endless!
FLOWER OF THE MONTH FOR OCTOBER CHRYSANT In certain European countries, including Belgium, chrysanthemums are often used to put on graves, especially on All Saints and All Souls’ Day. Nowadays, we see more and more chrysanthemums used in everyday flowers and arrangements thanks to their long vase-life and wide selection in colours and varieties. In China, the chrysanthemum is the symbol of prosperity. The flower is also the symbol of the Imperial Seal of Japan. The country has named its highest order, The Supreme Order of the Chrysanthemum after the flower. The name is derived from the Ancient Greek: ‘chrysos’ meaning gold and ‘-anthemon’ meaning flower.
8
9
Simplicity is the keynote of all true elegance - Coco Chanel -
10
11
Earth & Simplicity the state, quality, or an instance of being simple freedom from complexity Mother Nature has blessed us with lots of beautiful, simple things. Simply by being aware of this and seeing the many different details in nature, such as textures and colours, you will instantly feel the joy it gives. We get inspiration from various content on social media. Look up ‘Nature is speaking’ from Conversation International on YouTube. It will once again confirm that nature is our greatest gift in life. Feel free to use our photos of flower and plants in your shop or on social media and let your customers also enjoy the simple beauties of our world.
5783 C Doryopteris cordata. Also known as antenna fern for its long, thin stems.
549 C 7585 C
FLOWERS: Hydrangea Pimpernel Classic, rose Chococcino, Sanguisorba red, snapdragon (Antirrhinum) pink, Alstroemeria Komodo, Anthurium Choco, chrysanthemum Mercato, rose Silantoi, Amaranthus Red Cord, Leontopodium Silver Euro, Germini Dusty, rose Wild Spirit and Centaurea Cyanus (cornflower)
7522 C In this issue, we have added exotic flowers to the Earth & Simplicity theme. These tropical lookers also grow in nature without any human meddling. Magnificent don’t you think?
7540 C WARM
GRAY 3 C
12
13
The Iris rust pot is filled with germini Dusty, hydrangea Pimpernel Classic, rose Wild Spirit
PANTONE 5783 POTS:
Iris rust, Fay and Esra series. FLOWERS: Leontopodium Silver Euro, rose Wild spirit, Centaurea Cyanus (cornflower).
PANTONE 549
PLANTS: Calathea Triostar and Doryopteris cordata.
In the picture above is the Menhir series in grey holding Vanda Copper Red and Aloe Cosmo
PANTONE 7522 In the picture above is the Fay series with Hydrangea Pimpernel Classic and Doryopteris cordata
PANTONE 7540 14
You don’t have to see the whole staircase, just take the first step - Martin Luther King-
15
Tenderall
‘There is nothing as strong as tenderness, and nothing as tender as true strength’
This quote captivates the true embodiment of our Tenderall collection. A strong colour trend based on pastels that is still very now by spring 2018. The colourful flowers and plants are empowering and so are the textures of their foliage and shape. The days that pastels were only seen as feminine are long gone. Modern day pastels are for all. This collection gives you the freedom to combine sweet flowers in different soft shades. By adding plants in nude and robust pots it will give you that typical, muted look. Fast foward to 2018: Did you know that next year’s pastels will be applied from a tech perspective? FLOWERS: Phalaenopsis Manila, Carnation (Dianthus) Viper, Asparagus, Gentiana Blue Sky, Astrantia white, rose Grey Knights, anthurium Summer Love, Lisianthus Alissa Apricot, Germini Hanna, rose Rosemary.
489 C DETAILS The bigger the details, as in an Alocasia for example, the cooler the combination becomes. THE PLANTS, FLOWERS AND POTS YOU SEE IN THE PICTURE ARE: FLOWERS: Phalaenopsis Manila, Carnation (Dianthus) Viper, Asparagus, Gentiana Blue Sky, Astrantia white, rose Grey Knights, ANTHURIUM Summer Love, Lisianthus Alissa Apricot, Germini Hanna, rose Rosemary. PLANTS: Top Calocephalus. Bottom Alocasia, Nephrolepis (Boston Fern) and Calocephalus.
16
POTS: The birch pot in the top photo is called Licata. The mint green pot is Max. Tall vases in beige are Morris. The pastel pot at the bottom left is Fleur. In the left photo is Licata, Conner duo, Lotte.
7493 C 680 C 725 C 7528 C 7660 C
17
The big glass vase is Vase Dana. Next to it is a stool with a crochet seat. In the picture are also green gladioli and Alocasia Silver Dragon.
PANTONE 489
PANTONE 7493 LOVE ME TENDER, LOVE ME TRUE, ALL MY DREAMS FULFILLED. FOR MY DARLIN’ I LOVE YOU, AND I ALWAYS WILL
This is the Fleur series with Anthurium Summer love, carnation Viper, chrysanthemum and Andromischus Cooperi.
PANTONE 725 18
-ELVIS PRESLEY -
TENDER: 1. DELICATE 2. CARING 3. VULNERABLE
The Lara pots series looks amazing with the Earth & Simplicity collection.
PANTONE 7660
Bonsai (incl. ceramic pots) 19
These Gems have life in them: their colors speak, say what words fail of - George Eliot -
20
21
The Gems There are little gems all around us that can hold glimmers of inspiration – Richelle Mead –
720 C The rich colours and shapes of gemstones are our inspiration for this collection. A collection that often includes more expensive items but are worth every penny. Some consumers prefer to buy less but spend more on a single, exquisite piece. That’s also the main thought behind this collection. Have something to cherish, whether it is a stunningly big houseplant or a couple of stems one-of-a-kind flowers.
FLOWERS:Rose Menta, Asparagus setaceus, lily Longwood, Vanda sunanda Pink Sprinkles, Leontopodium Silver Euro, rose Roxy, lily Peppard Gold (new variety, unfortunately not fully available to offer our customers just yet. However, we didn’t want to keep this exquisite newcomer from you either), Asparagus Meyers, hydrangea Glowing Alps Classic, Nerine white, rose Milima+
7513 C Dotted around the vase, which is filled with rose Menta, Serruria Florida (Blushing Bride) and more, are ornamental fruits called cucumis. Small, diamond shaped vases facing different directions are perfect for holding beautiful flowers.
The plant in this picture is a Calocephalus. The flowers in the vases are: rose Menta, Leontopodium Silver Euro, Serruria Florida (Blushing Bride)
22
427 C 502 C 650 C basics
7532 C
23
Rose Roxy
PANTONE 344
PANTONE 427 FLOWERS: Alstroemeria Gigi cream, lily Longwood, Vanda sunanda Pink Sprinkles, rose Roxy, Veronica Smart Iselle
PANTONE 502 Edelweiss is the showtune from musical film The Sound of Music and graces the 2 euro cent Austrian coin. Edelweiss, which grows in the Austrian and Swiss mountains, is greatly loved and was picked by many mountain hikers as it was only found high in the Alps. If you returned with this particular flower, it was proof you had successfully made the journey! 24
PANTONE 694
I NEVER HATED A MAN ENOUGH TO GIVE HIM HIS DIAMONDS BACK
Pots series Sepino with Alocasia Polly, Calathea Lancifolia, Haworthia Big Band.
–ZSA ZSA GABOR -
25
The ones who are crazy enough to think they CAN change the world. Are the ones that do. 26
27
Newbeez Is it retro, is it bohemian? No, it’s ‘Newbeez’. A collection that matches vintage to Pop-Art colours and shapes but also re-invents the 70’s. In certain set ups, the pots and vases stay neutral letting the boldly coloured flowers or plants set the tone. In other designs, it’s an unusually shaped or outspoken coloured pot or vase that gives that typical ‘Newbeez’ feel.
If consumers are looking for something extraordinary or after a gift for a person with character, the ‘Newbeez’ is your go-to collection. Elements of the bohemian/vintage trend are still found in the ‘Newbeez’ theme for autumn 2017.
FLOWERS: rose Sweet Stars, rose .. , gladioli orange, Phlox Tracy, Oncidium orchid, Ornithogalum orange, carnation (Dianthus) Magic Apple Tea, garden rose English Miss, Calla Captain Odeon, lily Chill Out, Protea Madiba.
223 C
BELOW IS A SIMPLE GUIDE OF ALL THE FLOWERS AND PLANTS IN THE PICTURES. Plants: Alocasia Calidora, Alocasia Wentii and Gerbera. Flowers: the little orange fruits are Kumquats, the orange calla is Captain Odeon. Pots: the pots with little foxes are Renard, the yellow series is Luuk. The big glass vase is an Eco bottle vase, the mirror at the back is Mirror Flower, the tray is Tray wire mesh. This yellow bowl can be used for many different things. Pull it out with Easter next year for example and fill it with narcissus or marguerites. This one is a keeper!
28
381 C 717 C 714 C 4515 C 497 C
29
THIS IS THE RENARD POTS SERIES. They are filled with orange Kumquats and planted with Gerbera in the picture below.
PANTONE 339 THE BASKETS IN THE PICTURE ARE FROM THE SEAGRASS SERIES
The plants in the baskets are Chrysanthemum Deco mix.
PANTONE 475 The glass bottles are called Bottle round green. The green bottles look stunning with bright coloured flowers or big branches in springtime.
This is the Cresta series in Anthracite with chrysanthemum Deco Mix.
Also available in pink and white.
PANTONE 305
30
The flowers are Oncidium (orchid), carnation Magic Apple Tea.
As soon as I saw you, I knew an adventure was going to happen
PANTONE 223 31
LIFE IS A BOX OF COLOURS,
USE YOURS!
32
33
Credits On behalf of the FlowerTales team in Holland (Jojanneke Vellekoop, Ashley Alleman, Veronique van Campen, Romy van Kleef, Hidde Klink, Miranda Tervoorde, Claudia Overberg, Nancy van Kleef), we would like to thank the following people for this photoshoot: all our colleagues at the FleuraMetz head office in Aalsmeer, the purchasing team for flowers and plants, our heroes at Purchasing of sundries and decorations and all the colleagues, who have translated this issue into different languages (Eric MĂŠgel, Vanessa Beysson, Hillmee Shek, Sara Hildebrandt)