INTERACTIVE MAGAZINE
FLEURVANA December 2022 vol. 10
FLEURVANA
Welcome to Fleurvana Hello December
The last chapter of 2022 has begun. December ushers in the start of Winter. This is the time to start dreaming and planning your next project(s). It's also a time to go deep within one's soul and notice where you might need some healing and rejuvenation. Let these last few weeks of 2022 unfold for you instead of racing to the end of the year. Happiness is found in the present after all! Enjoy the December issue of Fleurvana Interactive Magazine!
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SHAWN MICHAEL FOLEY
Editor-In-Chief SHAWN MICHAEL FOLEY LLC
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KAT CASTAGNOLI
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FLEURVANA
Index
Welcome Navigation Index
02 03 04
Cranberry Garlands
06
Fleurvana +
08
Ilex berry
14
Strands
Page 04
Run Your business with Kartra!
16
Harvesting Birch Bark
18
About the Cover
20
Creative
24
Recalibration Retreat Seasonal Armatures
34
Processing Evergreens
36
I Just Want to Design 38 Un-Making a Wreath
40
Seasonal Centerpieces
42
Wine Toppers
44
Seasonal Wreaths
46
CRANBERRY GARLANDS
OLD WORLD CHARM
Cranberries are entwined with Wisconsin life nearly as much as cheese. Growing up I remember going to Cranberry Fest, having cranberry slush at Holiday time & cranberry flavored everything. Whether you enjoy their tart bitterness or you don't, you can't deny their beautiful color & holiday spirit they bring. Making cranberry garlands for wreaths & centerpieces has been a tradition I resurrected in my family since I started my floral art journey 17 years ago. They are so easy to make, inexpensive, and create an old world charm to nearly anything!
Watch Tutorial
FLEURVANA+ WITH SHAWN MICHAEL FOLEY
Learn More
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What to expect with your Fleurvana+ Fleurvana is more than just a membership. It's a movement & a way of being. We help our members to harness and channel their creative energy to create their own unique version of success. When you discover your true power locked inside of you, your life expands and evolves in ways you never expected. Tips, tricks, & techniques will only take you so far. Learning to unlock your mind is the catalyst required to achieve greatness.
View them All! Download every back issue with your membership to view on your phone, tablet, laptop or desktop.
Unlock to all current and previous issues of Fleurvana Interactive Magazine. Fleurvana+ allows you to download and keep our virtual issues to view on your smart devices at your leisure.
Mentorship & Guidance
1.
Monthly community call hosted by
2.
Ask questions you have about
Shawn Michael Foley.
design, flower care, preservation, sustainability, theory etc.
3.
Build your business & career stronger when you connect with your fellow Fleurvana Floral Artists to share advice, your wins, your oopsies & your experiences.
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You can't overwork your way out of feeling frustrated. - Shawn Michael Foley Page 10
Academy Classes
1.
Fleurvana's Academy Releases new
2.
Once our classes have been released
3.
Guest Mentors offer fresh
classes monthly. All of which are included with your membership.
they are added to the Fleurvana Academy Vault.
perspectives and points of view to the Fleurvana Academy and are available for a live Q&A Session accompanying their class
4.
Classes focus around more sustainable practices, design techniques & theory, creative mindset empowerment, business productivity, social media & photography.
Workshops Fleurvana hosts immersive in-person workshops intentionally kept small and intimate to maximize your transformation & experience.
Exclusive Perks Portions of our workshops are recorded and added to the Academy Vault for you to view at your leisure. We offer a delicious 25%-50% discount to our members who wish to attend our in-person events along with exclusive early access to tickets.
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Let's begin our journey together When you join Fleurvana+ all of these amazing experiences begin to unlock instantly.
I am so honored to be part of your creative journey!
"Somehow the scariest, yet easiest thing to be in life, is yourself."
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www.fleurvanafloralartists.com
ILEX BERRY STRANDS Page 14
Ilex berries love to jump ship from their branches as they age leaving a lot of abandoned berries in the bottom of their bucket/box. I've used them as vase fill before but just like cranberries they float when in water. This year I wanted to try making ilex berry strands to see if they could be used in another way we don't normally see. To my surprise they actually string quite well and will even dry over time on the string. Although a little tedious, I am completely in love with how adorable they turned out!
Watch Tutorial
HARVESTING BIRCH BARK I am very fortunate to have access to land where I can harvest my own birch bark. I miss being able to access it year round since I moved to Texas so I always stock up when I'm visiting family back in Wisconsin. When harvesting birch bark there are some things to take into consideration when harvesting. #1 Always have permission Be respectful of property and harvest where you have permission to be. You don't want to be fined or have the cops called on you just for some tree bark. Page 18
#2 Leave Live Trees Alone Birch Trees do not like their bark to be stripped when they're alive and doing so almost always results in the tree dying. The bark on a living tree is also very difficult to remove and will only come off in small peals. #3 Fallen logs are your friend Harvest exclusively from logs, trees, & branches that have already fallen or died. The bark starts to release from the wood naturally and can be easily removed in larger pieces.
#4 Don't be greedy Never take more than 1/3 of what you find. You want to leave some for nature & some for others. Over harvesting anything can damage the ecosystem. Just because something is pretty doesn't mean we have exclusivity on taking it. Birch trees generally grow in "families" just walk around a little more and you'll usually find older fallen trees (or remnants of them) near by. The wood decomposes before the bark does and you may find bark just laying there on the ground!
#5 Honor Nature Keep your energy clean. Always show gratitude to nature, the animals, the trees & the land when you harvest.
Watch Tutorial
ABOUT THE COVER
Northwoods Centerpiece I designed this piece with a simple armature made from birch branches & bark. The armature was fit around the candles and placed into a glass dish. The dish allows for a water source for the evergreens & ilex berries to drink without the need for foam. The armature acts as a grid to keep botanical stylings in place. Water is added every few days to keep the design fresh for a few weeks during this holiday season. -Shawn Michael Foley
CREATIVE RECALIBRATION RETREAT
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JANUARY 13-15, 2023 DALLAS, TX With your host Shawn Michael Foley
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It took me 5 years to recover from burnout because I didn't take the time to work through it while it was happening.
Meet Your Host: I'm Shawn Michael Foley. I help florists & artists get over their B.S. to harness and reconnect with their badass creative energy. In 2018 I hit full career burnout head-on. I was creatively, physically, emotionally, & even spiritually exhausted. I was over worked, unappreciated & worst of all, I started to hate designing.
During my active recovery I became a certified Reiki Energy Healer & specialize in guiding creatives through deep transformation. I'm hosting this recalibration retreat so you don't have to go through it the hard way like I did. Join me in my own home for this cleverly designed 3-day immersive to empower your artistry, refresh your spirit, and ascend into the amazing artist that you are!
Refresh & Recalibrate Relax, regenerate and recalibrate your connection to your creative power.
Food & Drink Lunch, snacks, coffee, beverages & spirits are all provided. All dietary restrictions and preferences are accommodated.
Tools & Materials Journals, botanicals, essential oils, hard goods & tools are all provided with your registration.
Schedule of Events
Mid-Winter Manifestations
Reiki Energy Recalibration
Floral Fire Ceremony
Coffee & Tea Celebration
Crystal & Botanical Mandala
Fueling Designs through Tension
Aromatherapy Bar
Emotional Empowerment
Resolving Designs through Harmony
Calling in Your Wildest Dreams
Sunset Ceremony
RELIEF IS CLOSER THAN YOU THINK
REGISTER NOW TO SAVE YOUR SPACE FOR RECALIBRATION Sign Up SPACES ARE LIMITED
JANUARY 13-15, 2023 DALLAS, TX With your host Shawn Michael Foley
SEASONAL ARMATURES CLASS
In this brand new class we explore natural mechanics by creating various armatures for your seasonal designs. I have always relied on armatures as a no-foam and decorative design mechanic.
Learn More
PROCESSING EVERGREENS
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Take the time to process your evergreens when you get them in to make designing much quicker and easier throughout the holiday season!
Watch Tutorial
FLEURVANA
I JUST WANT TO DESIGN It's time to get excited about your designs again! Does your design business just feel like an obligation? Do you roll your eyes or cringe whenever you have to design for your clients? If you're like many creative entrepreneurs you probably feel like the artistry you loved has become just another stressor, like you’ve lost your passion for your art and your designs are repetitive and boring. You may even wonder if design is still right for you or if it’s time to call it quits before you get trapped. Well think again!
Shawn Michael Foley Fleurvana Founder, Author & Mentor
Order Your Print Copy You can fall in love with your design business all over again! In this book, author, designer and life coach, Shawn Michael Foley AIFD, PFCI teaches you everything you need to know to stop feeling trapped and thrive creatively so you can get your career back on track. Through Shawn's A.R.T.I.S.T.I.C. Journey, you will learn how to:- Reconnect with your creative flow in 8 easy steps- Handle and sidestep your stress and frustrations to boost your productivity- Stay on track with your creative goals and ideasRemember what excites you about design- Rekindle the love for your work and for your business. Order your copy and relight your spark for your design business!
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Download Your Free Digital Copy!
SALVAGING YOUR GHOSTS OF CHRISTMAS PAST
UN-MAKING A WREATH
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Salvage Your Ghosts of Christmas Past This wreath is officially one year old and is now on its last leg. Instead of just throwing it out I'm going to un-make it and salvage as much as I can. When you're making your designs think about sustainability beyond one season. What can you pull out to re-use over and over again? In this tutorial you'll find that I was able to salvage nearly all of the components in this wreath for other projects!
Watch Tutorial
HOLIDAY CENTERPIECES
Redefine holiday centerpieces with these foam free designs. Designing without foam doesn't have to be challenging nor do you always have to use a floral frog. In this class you will learn my go-to techniques for holiday designs
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CASH FROM SCRAPS
WINE TOPPERS
Cash from Scraps Get in the habit of saving your scrap pieces of ribbon, silks, dried product, & other nonperishable scraps throughout the year. Use them to create beautiful wine toppers to enhance your holiday gift giving game. Offer them for sale in your shop to make some extra money from scraps you would normally just throw away.
Watch Tutorial
SEASONAL WREATHS Page 46
Who doesn't love a Wreath!? Learn several methods for making seasonal wreaths in this brand new class!
Learn More
DECEMBER 2022
SEE YOU NEXT YEAR! WWW.FLEURVANAFLORALARTISTS.COM