Fleurvana Magazine: Mid-May 2022

INTERACTIVE MAGAZINE / VOL 3

FLEURVANA Mid May 2022

POSEY PERFECTION THE RETURN OF WRAPPED BOUQUETS

Fleurvana

Welcome to Fleurvana Stop and take a Deep Breath Can you believe May is already half-way finished!?

May is one of my favorite months of the year. The days are getting longer, the weather is getting warmer & gardens are starting to wake up and bloom!

For many of you, wedding season is already in full swing. With production amping back up from Mother's Day flowers, proms & events that also means fatigue, burnout & anxiety are right around the corner.

In this Mid-May issue of Fleurvana Interactive Magazine we are going to look into some easy ways to power up your branding, packaging & grow your mailing list.

Along with our brand empowerment we will be diving into ways to help ease stress & anxiety to keep your creativity flowing!

I am so excited to have you joining us for our Mid-May Issue!

- Shawn Michael

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EDITORIAL SHAWN MICHAEL FOLEY

Editor-In-Chief SHAWN MICHAEL FOLEY LLC

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Shawn Michael Foley AIFD PFCI Gina Thresher AIFD EMC Andreia Muller AIFD CFD FSMD Jim Martin EMC Anahit Hakobyan AIFD EMC Brenna Quan AIFD Amanda (Bee) Bowman Laurie Zelinski Jennifer Reed

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Index

Page 03

Welcome Navigation Index

02 03 04

Our Contributors

06

Perfecting Your Packaging

08

Botanical Wall Art

14

Your Silent Sales Force

16

Creative's Connection to the Cosmos

18

The Legacy Series

21

Scaling to the Perfect Size

28

Designing with Your Kids

32

Lilac Syrup

34

Blending Mixed Botanicals

36

Fleurvana Floral Artists

38

Song Birds Meditation

42

Time Management for Creatives

44

7 Best Essential Oils for Anxiety Relief

46

Fleurvana

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About the Cover

PERFECTING YOUR PACKAGING

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Meet Amanda Bee: I was halfway through my entomology degree at Texas A&M when I realized it was not for me! I felt so incredibly lost and had no idea where to turn, or what to do. I was sitting in my business calculus class, of all places, when I heard a girl, who was a horticulture major, talking about how excited she was about designing the flowers for her friend’s wedding.

For a moment, there was a home movie-style flashback in my mind, and I briefly relived wonderful memories of my dad and I from years ago, landscaping and him teaching me about plants and flowers. Then, in a true Elle Woods fashion, I stood up (well, in my head I did) and said, “I am going to be a floral designer!” And just like Elle, I found my career—my passion.

Since then, I have been so fortunate to have learned from many different people, and in 2021 I opened up the first official Amanda Bee’s Floral Designs brick and mortar location. I love designing for weddings and events, but I found myself enjoying the variety of having a true full-service business. I hope to inspire and help any designers that are struggling with starting a retail floristry operation!

Perfecting Your Packaging Masterclass: In this Fleurvana Masterclass You will Learn Amanda Bee's Techniques to create distinctive posey styled hand-tied bouquets from start to finish.

Wrapped bouquets have been making a huge comeback in the floral industry. When paired with elevated packaging & branding they become a special gift your clients will come back for again and again!

You will also learn how to incorporate your branding, look and vibe into your packaging & wrapping.

Take a look at the Free Preview for Amanda Bee's brand new Fleurvana Masterclass or enjoy the full masterclass when you start your Fleurvana Floral Artists Subscription

Amanda Bee Login Free Preview

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The Fleurvana Vault Learn on Your own Schedule & at your own pace

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Where do Fleurvana Masterclasses go when after they've been unlocked? They go to the Fleurvana Vault of course! The Vault allows you to watch all of Fleurvana's Masterclasses at your own pace and as many times as you like during the course of your membership.

You can watch on nearly any smart phone, tablet, laptop or desktop 24/7. Here are a few of our newest Masterclasses added to the vault.

New classes are added every month!

Perfecting Your Packaging Building Your List

Shawn Michael Foley Build, Grow & Sell to a thriving email list! unlocks May 22, 2022

Amanda Bee Perfect Your Posies, Branding & Packaging!

Instagram Demystified

Floral Freelancing

Shawn & Natalie The Instagram How-to all creatives need!

Shamay Andrich The Ins & Outs of Floral Freelancing!

Valentine's Day

Patience Pickner Order, Design & Sell Smarter with Patience Pickner's Valentine's Day Masterclass

The Art of Wire, Tape & Glue

Calm & Cozy on Camera

Shawn Michael Foley Conquer the 5 biggest fears of being on camera

Woodland Wreaths

Shawn & Rebecca The must watch Masterclass for learning mechanics for boutonnieres, corsages, flower crowns and more

Shawn Michael Foley The Art of the woodland wreath

Fleurvana Encore Viewing: Fleurvana Legacy Series

Botanical Wall Art

Meet Your Mentor

Jim Martin EMC

Floral Artist, Freelancer & Mentor

Free Encore Class

Fleurvana

Your Silent Sales Force The Secret to Building Your Mailing List

One of the most under-utilized tools in today's floral industry is email marketing.

Yes, I know. It sounds boring & like it's going to take a ton of constant work to keep up with but hear me out for a moment.

Imagine if you could have hundreds if not thousands of ideal clients right at your fingertips itching to buy from you.

How amazing would that be?

Having and utilizing your email list is the secret to creating more sales and brand enrichment in your floral business.

Why is that?

It is easier to sell to someone who has already worked with you or purchased from you before. Humans like to eliminate risks wherever they can.

Once they have had a great experience with you their next purchase will have a lower risk associated with it because their mind now has evidence that you are "safe" to do business with. how does that correlate to an email list?

Your email list is a place to house your previous, current, & potential clients all in one place where you can easily contact them and communicate.

Essentially this makes it easier for you, the entrepreneur, to stay in contact with your clients. Keeping your clients warm & nurtured helps to incubate them making them much more likely to purchase from and work with you again!

Over the past few years I have helped my one-on-one clients grow, nurture & grow their sales from their email lists with some very simple to follow tools and strategies.

Where should you start?

At the very least, start collecting your clients' names & email addresses in a spreadsheet.

To capture new leads, offer something exciting in exchange for having them sign up for your mailing list.

(This should be something that has little to no cost to you)

Update them periodically with specials, promotions & events to keep them warm & encourage more sales!

I will cover all of this & more in Fleurvana Floral Artists' New Masterclass.

Join me in my brand new Fleurvana Masterclass: The Florist's Survival Guide to Growing your Mailing List.

This class unlocks May 22, 2022 with a live Q&A May 23rd.

In this Masterclass you will learn my 5 Brilliant ways to attract new leads & clients to your email list. Best of all, these lead generators will cost you virtually nothing!

What do you do with your list once you have one? You start converting your leads into clients!

Learn my 5 easy soft sale methods to sell to your clients to generate more cashflow into your business!

Register for this Masterclass to join me for this amazing opportunity!

Included with Fleurvana Membership

AIFD PFCI

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Eclipses and Retrogrades Eclipses Generally speaking there are normally 4 eclipses per year, although occasionally there are five.

For 2022 there are 4: April 30, 2002 partial solar eclipse May 15-16, 2022 (depending on your time zone) total lunar eclipse October 25, 2022 partial solar eclipse November 7-8, 2022 (depending on your time zone) total lunar eclipse

We are currently in “eclipse season” which is said to begin 2 weeks before the first eclipse and last for 2 weeks after the second one, although the energy of a total eclipse can be felt up to 6 months after. Eclipses occur in the same signs for around an 18month period. Right now, they are happening in the signs of Taurus and Scorpio and will continue in those signs until July of 2023.

Eclipses are big energy portals.

They can bring massive change, show what is not working, force you to look into the dark and reevaluate some area of your life and even signal the ending of something.The placement of Scorpio and Taurus along with their respective rulers Pluto and Venus in your natal chart will give more clues as to how this may show up in your own life.

What does a Scorpio/Taurus eclipse mean?

Scorpio is the sign of transformation by the death of something, digging deep into the dark places and facing limitations.

But why? For the purposes of transformative growth.

On the opposite end you have Taurus who just wants stability and is about things that grow above the ground.The ultimate use of this axis is to balance what is above and below to achieve truly life-changing soul growth.

Retrogrades We are currently experiencing 2 planets in retrograde, Mercury and Pluto. I personally don’t subscribe to the hype around retrogrades, especially Mercury. I prefer to look at these periods as opportunities.

Mercury retrogrades 3, sometimes 4 times a year. For 2022 there are 3.5: January 14 – February 3, 2022 (Aquarius back into Capricorn) May 10 – June 3, 2022 (Gemini back into Taurus) September 9 – October 2, 2022 (Libra back into Virgo) December 29 – January 18, 2023 (Capricorn)

The effects of Mercury slowing down to station retrograde or direct are called “shadow periods” because the effects may be starting to be felt by some and begin 2 weeks prior the start and 2 weeks after the end.

The current retrograde is in Gemini (rules communication, transportation, short trips), one of Mercury’s home signs. While you may experience technology blips that Mercury retrograde is famed for, I feel it is best to use this time for introspection and inventory. Key words include renew, revisit, revise, reconsider.

The area of life that would be important is where this retrograde falls in your natal chart.

Because Mercury rules communication (of all types), it is important to be mindful of your words, regardless of the vehicle transmitting them.

There is a great piece of wisdom that has been attributed to Socrates 2500 years ago which he called the 3 Sieves and was taught to me as the 3 Gates. It’s simple, yet profound: before you speak, send that text or e-mail, put your words through the 3 Gates: 1.Is it true?If not, probably better to pass on making any kind of commentary. If it’s true go to gate two.

2.Is it kind? Something can be true but unkind, and in that case be better left unsaid. If it’s true and kind got to gate three.

3.Is it necessary?Something can be true and kind, but not really add any value to a conversation, e-mail, or text.

The other retrograde planet is Pluto. Being the outermost, slowest moving planet, it goes retrograde less often and stays a little longer. It also has a longer shadow period.

In 2022 Pluto entered the preshadow period on January 6, 2022, and stationed retrograde on April 29, 2022, at 28 degrees 36’ of Capricorn. It will station direct on October 8, 2022, and leave, the post-retrograde zone January 29, 2023, when it will be back to 28 degrees 36’ Capricorn.

We’ve already talked about how Pluto calls for digging deep and exploring what’s underneath, facing limitations and wounds.

Pluto retrograde in Capricorn calls for an inspection of our life’s foundation, what are the structures that we have built for ourselves. Have we learned and grown from the lessons we have been given, or have we turned a blind eye and by-passed on the hard work? Pluto retrograde provides and opportunity to revisit and do the work, learn the lesson, strip away what no longer serves our highest good.

Opportunity is knocking, what will you do?

Laurie Zelinski Astrologer & Wellness Mentor

Fleurvana

Our Legacy began with Floral Summits to bring hope and healing to the floral industry during the height of the COVID-19 Pandemic.

The Legacy Series highlights our most impactful Sessions from our Three Original Summits. These Sessions Are now available for viewing!

SCALING YOUR BUSINESS TO THE PERFECT SIZE Andreia Muller AIFD CFD FSMD Original Viewing: Fleurvana Virtual Summit

View in this Issue

FOR FLORAL ART'S SAKE Brenna Quan AIFD CFD Original Viewing: Fleurvana Virtual Summit

JUST SKETCH IT OUT Shawn Michael Foley AIFD PFCI Original Viewing: Fleurvana Virtual Summit

LIFE AS A MOMPRENEUR Gina Thresher AIFD EMC Original Viewing: Fleurvana Virtual Summit

MONEY DOES GROW ON TREES Phil Rulloda AIFD Original Viewing: Fleurvana Virtual Summit

TIME MANAGEMENT FOR CREATIVES Anahit Hakobyan AIFD EMC Original Viewing: Fleurvana Virtual Summit

View in this Issue

BOTANICAL WALL ART Jim Martin EMC Original Viewing: Fleurvana Virtual Summit

View in this Issue

EXPANDING YOUR CREATIVITY THROUGH WRITING Kathleen Haney Castagnoli AIFD Original Viewing: Fleurvana Regeneration Summit

SUSTAINABLE PLANTSCAPES Fabian Salcedo Original Viewing: Fleurvana Regeneration Summit

SUSTAINABLE FLORAL TECHNIQUES Rebecca Raymond EMC Original Viewing: Fleurvana Regeneration Summit

FOAM-FREE CHURCH FLOWERS Laura Iarocci Original Viewing: Fleurvana Regeneration Summit

TRASH MAGIC Gina Olsen Original Viewing: Fleurvana Regeneration Summit

DESIGNING FLORAL HATS WITH YOUR KIDS Jennifer Reed Original Viewing: Fleurvana Holiday Summit

View in this Issue

WORKING WITH WAX Jorge Uribe AIFD EMC Original Viewing: Fleurvana Regeneration Summit

IPHONE PHOTOGRAPHY FOR FLORISTS Ursula Gunther EMC Original Viewing: Fleurvana Holiday Summit

RE-SORCERY Brenna Quan AIFD CFD Original Viewing: Fleurvana Regeneration Summit

GOBS OF GARLAND Gina Thresher AIFD EMC Original Viewing: Fleurvana Holiday Summit

DESIGNING FLORAL PUMPKINS WITH YOUR KIDS Jennifer Reed Original Viewing: Fleurvana Holiday Summit

Fleurvana Encore Viewing: Fleurvana Legacy Series

Scaling Your Business to the Perfect Size

Meet Your Mentor

Andreia Muller AIFD CFD FSMD

Floral Artist, Entrepreneur & Mentor

Free Encore Class

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Fleurvana

I JUST WANT TO DESIGN It's time to get excited about your designs again! Does your design business just feel like an obligation?

Do you roll your eyes or cringe whenever you have to design for your clients?

If you're like many creative entrepreneurs you probably feel like the artistry you loved has become just another stressor, like you’ve lost your passion for your art and your designs are repetitive and boring. You may even wonder if design is still right for you or if it’s time to call it quits before you get trapped.

Well think again!

Order Your Print Copy You can fall in love with your design business all over again! In this book, author, designer and life coach, Shawn Michael Foley AIFD, PFCI teaches you everything you need to know to stop feeling trapped and thrive creatively so you can get your career back on track.

Shawn Michael Foley AIFD PFCI

Floral Artist, Mentor, & Author

Through Shawn's A.R.T.I.S.T.I.C. Journey, you will learn how to:- Reconnect with your creative flow in 8 easy steps- Handle and sidestep your stress and frustrations to boost your productivity- Stay on track with your creative goals and ideasRemember what excites you about design- Rekindle the love for your work and for your business.

Order your copy and relight your spark for your design business!

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Download Your Free Digital Copy!

Fleurvana Encore Viewing: Fleurvana Legacy Series

Designing with Your Kids: Floral Hats

Meet Your Mentor

Jennifer Reed Floral Artist, Freelancer & Educator

Free Encore Class

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Fleurvana

Lilac Syrup Ingredients: 4 Cups lilac Blossoms 2 cups water 2 cups granulated sugar Method: 1. Pick fresh lilac blossoms and set them aside 2. Add your water to a saucepan and bring to a boil 3. Add sugar to boiling water and allow to completely dissolve and return to a boil Page 34

4. Turn off heat and remove saucepan from the burner.

5. Add your lilac blossoms to your syrup mixture and allow to steep for 2 hours.

6. Strain your mixture into a large measuring cup through a fine colander.

7. Transfer your syrup to lidded jars or bottles and store in the fridge for up to one month discard if syrup becomes cloudy

AIFD EMC Floral Artist, Entrepreneur & Educator

Fleurvana

Blending Mixed Botanicals Coming in June

Meet Your Mentor

Brenna Quan AIFD CFD

Floral Artist, Freelancer & Mentor

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Blending Mixed Botanicals

Brenna's Legacy Classes:

Brenna Quan returns to the Fleurvana Family in her brand new Masterclass!

About this Masterclass In this masterclass Brenna will bridge the gap between different types of botanical product. She will be combining fresh, dried & preserved botanical materials into beautiful one of a kind designs!

Designing more sustainably, economically, & resourcefully!

For Floral Art's Sake

ReSorcery

Fleurvana

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Fleurvana Membership!

Subscription to Fleurvana Magazine: Complimentary Subscription to Fleurvana Virtual Magazine!

Including ALL back issues ($139 Value)

Fleurvana Membership Full Access to the Masterclass Vault Watch anywhere at anytime from nearly any device.

You will have immediate access to the entire Fleurvana Masterclass Vault! ($776 Value) New Monthly Masterclasses Every month we will feature a brand new Virtual Masterclass! Join us Live during the Class and be part of the conversation or watch later when it's best for your schedule! ($1,164 Value) The Entire Legacy Library The Legacy Series highlights our most impactful sessions, lessons & classes from our Three Original Fleurvana Summits. ($385 Value)

Membership Perks Special Pricing & Discounts for Fleurvana Workshops, Retreats & Special Offers Commissions Become a Fleurvana Affiliate and receive a commission for every new member who signs up under your recommendation!

Monthly Community Mentorship Calls Group Mentorship call hosted by Fleurvana Founder Shawn Michael Foley AIFD PFCI ($1,332 Value) Private Facebook Community If one of us wins, we all win!

Connect with your Fleurvana Family and Team Fleurvana through the Private Facebook Community. Post your Successes and share your victories!

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Creative Energy Meditation: Song Birds

Listening to song birds is believed to help relieve tension, stress, & anxiety. This meditation is simply the sound of song birds with gentle background music. Listen, breath deeply & relax.

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Find a Quiet space where you won't be interupted and enjoy this guided meditation

Fleurvana Encore Viewing: Fleurvana Legacy Series

Time Management for Creatives

Meet Your Mentor

Anahit Hakobyan AIFD EMC

Floral Artist, Entrepreneur & Mentor

Free Encore Class

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Fleurvana

Best Essential Oils for Anxiety Relief Balance Balance is an essential oil blend that helps to even out your emotional energy. Balance can also help with sleep when diffused at night.

Peace This sweet woodsy blend helps to create a sense of peace within the body. I use this blend when I'm feeling overwhelmed or stressed with work.

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When Sourcing Your Essential Oils - Always make sure your oils are Therapeutic Grade to ensure they are not synthetic - Buy organic oils and oils free from pesticides - Read labels and use caution if applying to the skin, not all oils are skin safe - A little goes a long way - Fragrance is a very personal experience and is the strongest memory trigger.

It's ok if you don't like every one.

Bergamot Bergamot is a citrusy oil that can help to elevate your mood while relieving some of the feelings of anxiety.

Ylang Ylang Diffused from the ylang-ylang flower this floral oil is one of my personal favorites for when I'm feeling anxious. It is also believed to help lower blood-pressure when used in aromatherapy. I love to blend ylang-ylang with lavender.

Fleurvana

Lavender A classic! Lavender has been clinically studied for its therapeutic properties. Lavender helps to promote a deep feeling of relaxation, is believed to reduce anxiety & stress along with many other beneficial uses.

Chamomile Roman Chamomile is great for meditation and to help relieve a restless mind. Diffusing Chamomile in the evening or at night is believed to help with a more restful sleep.

Diffusing Essential Oils: Diffusing Oils while working is often a great way to enjoy the benefits of aromatherapy while you're being productive. If you're new to using essential oils in this way remember to start low and slow. It may be tempting to put 10 drops in your diffuser and crank it on high. There is no need to overload your olfactory receptors. Start with one or two drops of your desired oil and take note of how you respond. Some people are much more sensitive to fragrance than others.

Vetiver Vetiver has a smokey woodsy fragrance and is amazing for grounding your energy. I use vetiver when I'm feeling scatter-brained or can't focus because I'm too distracted. It also blends very well with floral oils such as ylangylang, rose or lavender.

Shawn Michael Foley

AIFD PFCI

Floral Artist, Reiki Master & Mentor

*This is not medical advice. Always consult with your medical professional about your mental health.

MID-MAY 2022

When the Student is ready...

THE TEACHER WILL APPEAR

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