2020
Strategies
Strategies Strategy
Why
Focus on increased awareness.
Participation in more, and bigger, procurements. A hygiene factor for a small, newly started company.
28
Impact on growth/profitability
Examples of activities in 2021
Winning large reference projects is important for future procurements and new customer sales.
Expand our digital presence through virtual demos, search engine campaigns and digital meetings. Expand the sales and dealership organization to get closer to customers.
Be a leader in concept and technology development related to intralogistics.
Create trust in our capacity for both innovation and becoming a long-term intralogistics partner for our customers.
Increase the chances of larger framework agreements and becoming a global supplier to large groups. Building a vision for the future together with our customers is an order winner and makes it possible to maintain a higher price level.
Our focus going forward is to create the best system for internal logistics. Through innovative product development and close partnerships with the best in the industry, we will offer the customer the most secure and most efficient logistics system in the market.
Improve scalability in our supply chain.
Be able to offer our concept with even shorter lead times for larger volumes in both Europe and North America, but also create a model for establishment in other markets.
Short lead times give us the ability to win new business. Exploit the fact that we have standardized fundamental concepts, which with good planning give scope for improved profitability.
Further develop integration with our key suppliers and processes in our distribution centers, to ensure our ability to supply larger volumes.
Work toward an increased gross margin
Achieve an improved level of profitability to give scope for investments in both the organization and product development.
Economies of scale from a volume increase, together with improved production methods, mean relatively large improvement potential for the gross margin.
Further investments in production methods and improvement projects in storage and distribution operations, working even more actively with the supplier structure, implementation of design improvements in products and applications. Working with dynamic pricing and new financing structures for our customers for large projects.
Ensure profitability and positive cash flow.
The company is starting to reach such volumes where we will be able achieve positive results without reducing ongoing investment.
Positive results will create the conditions for even greater investment going forward.
Continued focus on increasing growth in order intake combined with activities to increase the gross margin and reduce working capital in relation to sales volume.
