Dealer - Lazar

Dealers

Lazar Intralogistics in South Africa

Lazar Intralogistics in Pretoria, South Africa, was FlexQube's first dealer in the first quarter of 2020. The collaboration started at the end of 2019 when the founder of Lazar Intralogistics, Ranzel Louw, visited FlexQube's head office in Sweden.

FlexQube had previously opted not to prioritize the African market, but a dealer network has opened up opportunities to create a presence in the African market. After a successful meeting with Ranzel Louw, the decision was taken to enter into a partnership with Lazar Intralogistics. The collaboration officially began in March 2020, and since then Lazar and FlexQube have been working together to find potential customers in the South African market. The process has yielded many new insights and lessons for both Lazar and FlexQube, but proved to be the right decision. FlexQube has helped Lazar train its sales representatives and

designers in the FlexQube concept and trained their fitters on how to assemble a FlexQube cart.

Lazar Intralogistics has also attracted great interest in eQart by holding demonstrations on site at the largest manufacturers in the country. This is a great achievement considering the difficulties of navigating the lockdowns due to COVID-19.

Since the partnership began, Lazar has opened discussions with many OEMs and their suppliers. It has transpired that South Africa is a manufacturing center for large parts of the southern hemisphere, which FlexQube will benefit from. Lazar has introduced the FlexQube concept at Ford's manufacturing plant in South Africa with great success. Several carts and pallet racks are now used in Ford's plant to test and evaluate the FlexQube concept.

In 2021, Lazar Intralogistics and FlexQube look forward to expanding their relationship with Ford in South Africa and partnering up with their suppliers.