Webmeetingofmembers

CEO Presentation - Lonny Powell Excerpt from Annual Meeting 10/30/2013

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FTBOA HISTORY 1948 Established in Miami

2013 1215 members

1956 Needles wins Kentucky Derby – puts Ocala on the industry radar as a good place to breed and raise horses

1,949 registered weanlings (1, 913 in 2012) (10/24/2013)

2001

Early 1960s

FTBOA moved into the current offices

FTBA moved to Ocala

1966

FTBA office located the Golden Hills Country Club 2

FTBOA MISSION Not for profit 501(c)(5) corporation 501(c)(5) organizations include labor, agricultural, and horticultural fields.

Articles of Incorporation

Promoting the Thoroughbred horse breeding industry in Florida and the country at large‌ Florida statutes – Chapter 550.2625(3)

Administering the Florida Thoroughbred awards program and with the general promotion of the industry.

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FAMILY OF COMPANIES For profit

Florida Equine Publications (FEP) Not for profit 501(c)(5)

Florida Thoroughbred Breeders’ & Owners’ Association (FTBOA)

Non-profit 501 (c) 3

Florida Thoroughbred Charities (FTC)

Florida Thoroughbred Breeders PAC Political Action Committee

Non-profit 501 (c) 3

Ocala Thoroughbred Racing (OTR) 4

FTBOA MANAGEMENT

Special Interests Tasks Volunteers Member Committees

Board of Directors Executive Committee

CEO and FTBOA FEP Staff

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FTBOA COMMITTEES (2013) COMMITTEE OF THE BOARD

ADVISORY COMMITTEES Communications*

Executive Committee Outreach & Events*

SPECIAL COMMITTEES TO THE OFFICE OF CEO

Charity and Social

Governance Committee

International Relations

Racing Committee

Thoroughbred Retirement

Special Interests/Task Groups Volunteers 6

OUTSIDE PROFESSIONALS

Legal Warren Husband Metz, Husband, Daughton, P.A. FTBOA attorney since 1994 - 18 years

Information Technology David Moring TMCentral Technologies has handled FTBOA IT since 2012 - 2 years

Lobbyist Matt Bryan of Smith Bryan and Myers FTBOA lobbyist since 1988 - 24 years

Auditors Duggan, Joiner and Company Performed outside audits for over 20 years.

Handled the FTBOA and Promotional Trust Fund audits since 1980 – Over 30 years Handled the FEP audits since FTBOA purchased the publications in 1996 - 16 years

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FTBOA KEY AREAS OF RESPONSIBILITY

Breeders' Incentive Program

10% to winners 3% to second 2% to third place

Agriculture Affiliations

Florida Department of Agriculture and Consumer Services Florida Chamber of Commerce, University of Florida's College of Veterinary Medicine Department of Animal Sciences Any many other agriculture related associations

The Voice of the Florida Thoroughbred Industry at State and National Levels

The FTBOA is the voice of the Member in the state of Florida in all matters concerning the Thoroughbred industry. FTBOA has a history of successfully improving Florida’s Thoroughbred breeding, training and racing industry.

Promote the Industry

The Florida Horse Promotional material News releases are provided Participation in tourism and trade shows.

Liaison Service

The FTBOA acts as a liaison for its members by providing representation to the state government and agencies, horse councils and associations.

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PROGRAMS

Breeders’ Awards

Florida Stakes Program

FOAs

Florida Sire Stakes 9

PROGRAMS - FLORIDA STAKES PROGRAM

Preview Day !

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FLORIDA EQUINE PUBLICATIONS - THE FLORIDA HORSE The sole Marketing Tool & Public Relations Voice for the Florida industry Florida focus with national distribution

Produced in-house !

Ask about Member discount promotions

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MEMBERSHIP SERVICES

Member Value-added discount program Member focused services Member communications plan Member events

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NTRA ADVANTAGE PROGRAM Discounts of 55 gallons drums of oil/lube Plus, V-card gives 10% off for oil changes

UPS John Deere Sherwin Williams Office Max – monthly specials 14

MEMBERSHIP FOCUSED SERVICES FTBOA Library - HRTV Broadcast - Enhances museum and tours with live racing content - Provides member opportunity to catch key Florida-bred races and pre-race coverage Deadlines & Timelines - Updated website calendar - Communication Plan in Wire to Wire & The Florida Horse - E-Newsletter

Concierge Service - Assists out-of-state members with information on services near racetracks and sales venues Meeting Space 15

SAMPLE OF IMPORTANT DATES COMMUNICATED TO MEMBERSHIP

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4TH QUARTER FTBOA UPCOMING EVENTS

FTBOA Members Breeders’ Cup Party Sponsored by Tampa Bay Downs, FTBOA & Hilton of Ocala

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FTBOA UPCOMING EVENTS

FTBOA Members Holiday Charity Open House December 4 6 to 9 p.m.

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BY THE NUMBERS New stallions to Florida grow New stallion station The acquisition of Bridlewood OBS Sales numbers up Gulfstream Park – total purses, total handle, total racing opportunities up Foal crop growth – second year in a row 1,913 weanlings in 2012 --- As of 10/24/2013 there are 1,949

Video Announcement 19

UNVEILING ……. THOROUGHBRED WEEK

Sundays at 8:30 a.m. on WOGX-TV FOX 51 in Ocala starting January 5, 2013 20