CEO Presentation - Lonny Powell Excerpt from Annual Meeting 10/30/2013
1
FTBOA HISTORY 1948 Established in Miami
2013 1215 members
1956 Needles wins Kentucky Derby – puts Ocala on the industry radar as a good place to breed and raise horses
1,949 registered weanlings (1, 913 in 2012) (10/24/2013)
2001
Early 1960s
FTBOA moved into the current offices
FTBA moved to Ocala
1966
FTBA office located the Golden Hills Country Club 2
FTBOA MISSION Not for profit 501(c)(5) corporation 501(c)(5) organizations include labor, agricultural, and horticultural fields.
Articles of Incorporation
Promoting the Thoroughbred horse breeding industry in Florida and the country at large‌ Florida statutes – Chapter 550.2625(3)
Administering the Florida Thoroughbred awards program and with the general promotion of the industry.
3
FAMILY OF COMPANIES For profit
Florida Equine Publications (FEP) Not for profit 501(c)(5)
Florida Thoroughbred Breeders’ & Owners’ Association (FTBOA)
Non-profit 501 (c) 3
Florida Thoroughbred Charities (FTC)
Florida Thoroughbred Breeders PAC Political Action Committee
Non-profit 501 (c) 3
Ocala Thoroughbred Racing (OTR) 4
FTBOA MANAGEMENT
Special Interests Tasks Volunteers Member Committees
Board of Directors Executive Committee
CEO and FTBOA FEP Staff
5
FTBOA COMMITTEES (2013) COMMITTEE OF THE BOARD
ADVISORY COMMITTEES Communications*
Executive Committee Outreach & Events*
SPECIAL COMMITTEES TO THE OFFICE OF CEO
Charity and Social
Governance Committee
International Relations
Racing Committee
Thoroughbred Retirement
Special Interests/Task Groups Volunteers 6
OUTSIDE PROFESSIONALS
Legal Warren Husband Metz, Husband, Daughton, P.A. FTBOA attorney since 1994 - 18 years
Information Technology David Moring TMCentral Technologies has handled FTBOA IT since 2012 - 2 years
Lobbyist Matt Bryan of Smith Bryan and Myers FTBOA lobbyist since 1988 - 24 years
Auditors Duggan, Joiner and Company Performed outside audits for over 20 years. Handled the FTBOA and Promotional Trust Fund audits since 1980 – Over 30 years Handled the FEP audits since FTBOA purchased the publications in 1996 - 16 years
7
FTBOA KEY AREAS OF RESPONSIBILITY
Breeders' Incentive Program
10% to winners 3% to second 2% to third place
Agriculture Affiliations
Florida Department of Agriculture and Consumer Services Florida Chamber of Commerce, University of Florida's College of Veterinary Medicine Department of Animal Sciences Any many other agriculture related associations
The Voice of the Florida Thoroughbred Industry at State and National Levels
The FTBOA is the voice of the Member in the state of Florida in all matters concerning the Thoroughbred industry. FTBOA has a history of successfully improving Florida’s Thoroughbred breeding, training and racing industry.
Promote the Industry
The Florida Horse Promotional material News releases are provided Participation in tourism and trade shows.
Liaison Service
The FTBOA acts as a liaison for its members by providing representation to the state government and agencies, horse councils and associations.
8
PROGRAMS
Breeders’ Awards
Florida Stakes Program
FOAs
Florida Sire Stakes 9
PROGRAMS - FLORIDA STAKES PROGRAM
Preview Day !
10
FLORIDA EQUINE PUBLICATIONS - THE FLORIDA HORSE The sole Marketing Tool & Public Relations Voice for the Florida industry Florida focus with national distribution
Produced in-house !
Ask about Member discount promotions
11
MEMBERSHIP SERVICES
Member Value-added discount program Member focused services Member communications plan Member events
12
13
NTRA ADVANTAGE PROGRAM Discounts of 55 gallons drums of oil/lube Plus, V-card gives 10% off for oil changes
UPS John Deere Sherwin Williams Office Max – monthly specials 14
MEMBERSHIP FOCUSED SERVICES FTBOA Library - HRTV Broadcast - Enhances museum and tours with live racing content - Provides member opportunity to catch key Florida-bred races and pre-race coverage Deadlines & Timelines - Updated website calendar - Communication Plan in Wire to Wire & The Florida Horse - E-Newsletter
Concierge Service - Assists out-of-state members with information on services near racetracks and sales venues Meeting Space 15
SAMPLE OF IMPORTANT DATES COMMUNICATED TO MEMBERSHIP
16
4TH QUARTER FTBOA UPCOMING EVENTS
FTBOA Members Breeders’ Cup Party Sponsored by Tampa Bay Downs, FTBOA & Hilton of Ocala
17
FTBOA UPCOMING EVENTS
FTBOA Members Holiday Charity Open House December 4 6 to 9 p.m. 18
BY THE NUMBERS New stallions to Florida grow New stallion station The acquisition of Bridlewood OBS Sales numbers up Gulfstream Park – total purses, total handle, total racing opportunities up Foal crop growth – second year in a row 1,913 weanlings in 2012 --- As of 10/24/2013 there are 1,949
Video Announcement 19
UNVEILING ……. THOROUGHBRED WEEK
Sundays at 8:30 a.m. on WOGX-TV FOX 51 in Ocala starting January 5, 2013 20